YOUR GROWTH CHALLENGE
ARE YOU UP FOR IT?
SOMETHING IS MISSING ?
The challenge of course is working out where the major roadblocks, practice deficiencies, and opportunities for improvement exist and what actions and solutions need prioritising in order to realise meaningful improvements in business growth.
This is a complex issue and one that can be overwhelming especially for the time and resource-poor small and medium businesses.
Get it wrong and the cost can be devastating.
THREE FUNDAMENTAL DEFICIENCIES THAT TYPICALLY UNDERMINE SMALL BUSINESS GROWTH.
The empirical evidence and research suggests that at its root level the fundamental problem pertaining to why small businesses struggle to realise meaningful sustained growth can be attributed to three distinct practice deficiencies namely;
1) The absence or lack of a clear growth strategy and defined pathway that lays out clearly where and how a business intends to win additional market share.
2) The lack of a systemised and focused approach to identifying, prioritising and managing where significant improvements in growth and marketing effectiveness can best be realised.
3) The inability of limited and time-poor internal marketing resources to stay informed, keep up and execute well on the strategic and best practices needed to compete.
In consideration of the aforementioned, it is little wonder that despite their best efforts many small businesses continue to struggle to optimise their marketing effectiveness.
OUR THREE STEP PROCESS TO WORKING OUT YOUR GROWTH OPPORTUNITIES AND PRIORITIES.
At Marketing Search we believe simplifying and prioritising what’s best for your business can best be realised through adopting a simple three-step approach that includes ;
1) Re-evaluating your strategic perspective about where your business will best compete and play in the market tomorrow and how you will win and sustain market share.
2) Undertaking self-assessments and/or independent audits as to your business’s strategic marketing capabilities and their alignment with best practice.
3) Selecting, prioritising, and actioning strategies to address major deficiencies or opportunities and engaging the best-in-class solutions needed to compete and fast-track new and sustained growth.
Through your adoption of this stepped process, you will not only ensure you confront and revisit many of the critical roadblocks and practice deficiencies that beguile businesses from growing today but discover new and emerging growth practice opportunities you will need to build sustained growth ahead, profitability and market relevance.
CAN YOU RELATE TO UNDERNOTED PAIN POINTS ?
IF SO THEN MARKETING SEARCH IS PROBABLY FOR YOU.
1. Leadership lacks the growth mindset, self-awareness, and ability to harness organisational commitment to make the changes needed to adapt to a new marketing playbook.
2. Your business lacks clarity around knowing who your most valuable customers are which segments are profitable.
3. Your business brand lacks distinction and differentiation on several fronts.
4. Your brand value proposition is unclear and there is no clear marketing strategy that aligns with organizational goals and objectives.
5. You’re existing outsource provider partners lack the level of specialisation, insight, and technology to deliver above-average campaign outcomes.
6. Your media strategy lacks differentiation, treated as a commodity buy, and increasingly costly and ineffective as a result.
7. Organisational commitment to delivering uniform good customer experience is fragmented.