x-Page -Strategy Research & Planning QuickAssessment

Marketing Search

MARKETING STRATEGY , RESEARCH & PLANNING.

1. DO A QUICK SELF ASSESSMENT

Try answering the questions below yourself to get a general sense of what may be missing or adrift from your current strategy making , research and/or planning practices and then focus on capturing opportunities for improvement and growth.

ARE YOUR STRATEGIES VALIDATED BY CREDIBLE MARKET RESEARCH OR GUT FEEL?
WHEN DID YOU LAST SURVEY YOUR CUSTOMERS PERCEPTION OF YOUR BRAND?
DO HAVE AN UPDATED MARKETING PLAN AND IS IT ALIGNED TO THE BUSINESS'S OVERALL STRATEGIC PLAN?
DO YOU UNDERTAKE REGULAR COMPETITIVE ANALYSIS AND HAVE A CLEAR POSITION OF DIFFERENTIATION WITH YOUR COMPETITION?
IS IT TIME TO EXPAND INTO ALTERNATE MARKETS NEW AUDIENCES?
DO YOU UNDERSTAND YOUR CUSTOMERS LIFECYCLE JOURNEY FROM AWARENESS TO BECOMING A LOYAL CUSTOMER?
DO YOU WORK YOUR BUDGETS FROM BOTTOM UP OR JUST TAKE LAST YEARS AND MAKE MINOR CHANGES?
DO YOU SPEND TIME ON DEVELOPING STRATEGY OR JUST RUSH IN WITH TACTICS ?
DO YOU HAVE A CLEARLY DEFINED TARGET AUDIENCE OR ARE YOU SERVING MANY AUDIENCES?
DO YOU HAVE A BALANCED APPROACH TO MARKET CHANNELS OR OVER RELIANCE ON 1 OR 2 PLATFORMS?
DO YOU HAVE THE RESOURCES AND DEPTH OF EXPERTISE TO FORMULATE THE RIGHT TACTICS AND EFFECTIVELY AND EFFICENTLY EXECUTE THEM?
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