Marketing Search 
Pathways To Greater Growth.

Struggling to drive meaningful growth?

Growth is fundamental to business survival and inextricably linked to the critical function of marketing through which businesses attract, influence, generate and increasingly convert leads into sales.

When established businesses struggle to sustain meaningful growth, more often than not it can be attributed to the fact that some things are adrift or amiss with their marketing approach and/or its effectiveness ( ability to generate revenue and decrease customer acquisition costs) .

Working out and prioritising what approach, activities and practices will best serve businesses future growth is a complex issue and can be overwhelming, especially for businesses operating in competitive and ever-changing markets.

If there ever was a time to stop, stand back and re-evaluate your marketing approach its now !

Get it right and fast track revenue growth and profitability, get it wrong and the costs can be devastating.

So given the increased complexity of the marketing landscape and demands for better experiences , how do smaller businesses best position and equip their limited resources to meet the challenges and generate and/or sustain meaningful future growth ?

At Marketing Search, we believe the answer rests first and foremost in acknowledging and addressing the 4 most impactful practice deficiencies that commonly undermine a small business’s ability to drive greater effectiveness and growth from their marketing.

They are ;

1) The absence of a clearly defined growth strategy. 

2) The sacrifice of strategy for tactical short term expediency.  

3) The lack of a structured process and system to identify, prioritise and manage where improvements in effectiveness can best be realised. 

4) A general lack formal education and/or awarness and application of the basic and foundational pillars of good marketing practice. 

Four critical steps to working out your pathway to greater growth.

At Marketing Search we believe simplifying and prioritising what’s best for your business can best be realised through adopting a simple four-step approach that includes ;

1) Firstly set time aside to undertake an objective strategic & performance assessment and review of your marketing activities for the past 12 mths.
What worked well and what did not? Did they support the business’s overall growth objectives? Are they still aligned to and appropriate to deliver the business’s overall goals and growth objectives ahead? What needs to change and what needs further investigation?

2) Secondly establish and formalise “the improvement of marketing effectiveness” as a principle growth strategy for your business if you haven’t already. This growth strategy unlike others such as ‘competitor acquisition’ or ‘the development and selling of new products is both relatively easy to enact and can quickly contribute to growth and profitability without the need for outlays of capital investment upfront.

3) Thirdly commit to undertake self-assessments on your leadership’s strategic marketing capabilities and audit the effectiveness and performance of your primary activities and spends to best practice. From this process then identify, prioritise and prepare a call to action list of initiatives that will bring forth the most immediate and impactful improvements to your marketing effectiveness and growth. Make sure you also adopt a system to efficiently manage and continuosly drive improvements in marketing effectiveness through best practices and solutions.

4) Last but not least concentrate your focus, energies and resources on mastering the basic fundamentals of good strategic marketing practice
and let strategy lead and inform your marketing, not tactical short term expediency. The problem is that running with tactics as many smaller businesses do without guidance from a well-considered strategy can waste time, money and opportunities and lead to misalignment with business goals. Tactics aren’t a strategy and vice versa. Strategy is your game plan on where to play and how to win. Tactics are the methods you use to carry out your strategy to achieve your goals.

A ready made free solution awaits you 

Now whilst all of the aforementioned advice makes abundant sense, working through each of the critical actions does require additional critical thinking, research and effort to implement in practice for most of us.

That is up until now, because at Marketing Search we have designed and developed an online solution that addresses all of the actions and elements SME’s need in one simple web application tool called ‘Marketing’s Magnificent Seven ‘ TM ( abbrev MM7 ).

The MM7 practice framework is designed through and informed by strategic marketing fundamentals, value principles and continued research into accepted best practices in marketing, in a compact and convenient online format. 

It is an integrated ready-made growth practice framework that proffers and promotes a central growth strategy premised upon mastering and maintaining best practices in seven key strategies which are ;

*Develop your leadership’s growth mindset.

*Truly know your customers and competitors.

*Do different and distinctive marketing.

*Build a brand strategy that connects.

*Optimise your media reach & effectiveness.

*Outsource what you don’t do best.

*Deliver great customer experience.

Each of these strategies is not only foundational to good business and marketing practice, but specifically selected for their significant potential to influence and shift the growth dial when mastered even in part and central and critical to supporting businesses in their transition to maintaining relevancy in the new consumer lead marketplace. 

The MM7 application offers its practitioners functional tools for high-level self- assessment and benchmarking to best practices, selected expert insights, recommended calls to action and a free concierge search service in finding best-fit solutions, providers and talent from across Australia, as well as bespoke broking fee-based services.

All in one destination.

Register for Market Search today!

How We Help You Manage Growth On One Platform and address the deficiencies that businesses struggle with
 

We will help your business work out exactly what to do and how to prioritize the most important resources and tasks, keeping you focused on the fundamentals of good strategic practice and planning while efficiently managing your efforts for the best results. Our web application, MM7™, essentially lays out the dots – and we help you connect them!

Through your adoption of our stepped process and practice framework, you will not only ensure you confront and revisit many of the critical roadblocks and practice deficiencies that beguile most businesses from growing today but discover new and emerging growth practice opportunities and solutions you will need to build sustained growth ahead, profitability and market relevance.

Actioning both will go a long way towards helping your business avoid making hasty reactionary and poorly thought-through decisions and choices that leaves your ability to improve marketing effectiveness and growth at the mercy of a fickle consumer base and random market fluctuations that you have no control over.

From Marketing Strategy To Tangible Tactics

Once you have registered your business and have access to our practice framework and resources you can start the process of bringing your growth strategy into being. Remember, as good as the strategies may be, it will only make a difference if it’s executed successfully.

Many businesses fail to realise their full growth because they don’t know how to effectively execute these strategies through their tactical efforts. This is where businesses need to apply rigour and discipline to find the best partners and solutions for their specific needs.

At Marketing Search we’re here to make sure you find exactly who and what you need by providing you with the search expertise to find your best fit solution be that a partner provider, in-house talent or expert facilitator or auditor.

Drawing on a curated national register of over 700 specialists and our 20 step qualification process, our search brokers can reduce the costs, time and selection risks in finding the best fit solution for your business.  

We will:

• Help you find the best-fit marketing solution you need to support your growth initiatives and deliver above-average outcomes.
• Find subject matter experts who can assist you with niche marketing activities.
• Track down a contract or permanent marketing talent to bring your vision to life.

Start with one or more of the seven strategies and discover the ripple effect it can have on your entire business! Now you no longer have to waste time and money on superficial online courses or scour the internet for “helpful” YouTube videos.
With Marketing Search, you can access all the resources and support you need on one platform and master Marketing’s Magnificent Seven™ strategies for sustained growth!