At Marketing Search, we understand the critical importance of knowing who your customers are, where they hang out offline & online , and working out the most effective ways to communicate with them, to achieve your business goals.
Simply making ads doesn’t equal brand success; ads have to be placed strategically in front of the right audiences.
There’s more competition than ever, more buyers with niche interests to serve your message to, and more means by which to reach them. It’s a transformative time with great opportunity to be inventive, tactical and dynamic; and yet in other ways daunting, overwhelming, and competitive.
To learn how media buying can bring greater visibility to your brand, or to find out how we can incorporate an integrated marketing strategy specifically for your target market,
Media Plan Development
Our Services extend to developing a Media Plan which comprises both the planning and buying processes of both traditional (broadcast , outdoor , print etc) and digital media. This plan also extends to include reporting and assessment and the evaluation of campaign effectiveness.
We select the optimal combination of media outlets for advertising a particular marketing message. This typically involves researching, identifying, analysing, comparing, planning, and working around your business’s budget.
The complementary, secondary process by which we take the insights gleaned from our planning process and begin to find and negotiate buying ad space across the intended media channels. This can be automated or done manually depending on preference, objectives, audience, budget, etc.
We also provide your business with access to industry leading insights and advanced technology to secure higher market discounts, lower CPM’s and added value for our clients.
To learn how media buying can bring greater visibility to your brand, or to find out how we can incorporate an integrated marketing strategy specifically for your target market, contact us now.