If so please read these guidelines below before sending your article, recommendation, product introduction to our best practice content editor.
Our mission is to provide time and resource pressed small and medium businesses with simple systematic and efficient practice frameworks to self enable them to readily uncover, identify and prioritise the actions they need to take to rapidly realise significant improvements in the effectiveness of their current marketing.
Our vision is for Marketing Search to become the default online destination for Australian small businesses seeking support and insights into improving their marketing effectiveness. The platform will evolve and decentralise its operating and ownership model to local-based community networks that will collaborate and incentivise its members and developers.
Working out what marketing activities and solutions will best serve any business’s future growth is a complex issue and can be overwhelming even for the smartest of us.
At Marketing Search we have simplified this challenge by having members focus their growth improvement through a practice and solutions framework centred on mastering seven fundamental growth strategies ( Marketing’s Magnificent Seven TM ), each of which is often found to be poorly executed by businesses and yet when done well hold significant leverage for driving and realising growth.
The 7 growth strategies are;
1) DEVELOP YOUR GROWTH LEADERSHIP AND MINDSET.
2) DO AN ANALYSIS OF YOUR MARKET.
3)DEVELOP A BRAND STRATEGY THAT CONNECTS.
4)MAKE YOUR MARKETING DIFFERENT AND DISTINCTIVE.
5)IMPROVE THE SELECTION AND MANAGEMENT OF PROVIDERS.
6)OPTIMISE YOUR MESSAGING AND MEDIA REACH.
7)DELIVER GREAT CUSTOMER EXPERIENCES.
Given we promote the adoption of outsourcing as one of the key growth levers to improving marketing effectiveness we are not looking to curate or share content that is overly tactical in nature. In addition, our approach to content is that it needs to be presented in a short sharp and concise manner no more than 300 words or 30 seconds in the video.
We’re are looking for our network partners to work with us in further refining and adding as necessary further practice actions to our best practice knowledge base. In return network, contributors will be recognised and noted publicly on the site for any contributions that have resulted in improving or adding to the best practice content the platform promotes.
Marketing Search has listed several of the fundamental practices businesses should consider implementing to optimise effectiveness in each of its seven strategy categories. These are by no means meant to be definitive but provide a starting base from which to challenge, grow, refine and change over time through collaborating with our network for the benefit of all.
CONTENT WE SEEK FOR OUR ‘ NEED TO KNOW STUFF SECTION
NEEDS TO BE LIMITED TO ONE STANDARD PAGE, NO MORE THAN 800 WORDS.
In addition, Marketing Search promotes strategic content in its ‘Need to know stuff, stats, trends and resources section. Our intent within this section is to provide basic templates, checklists and guides to the critical underlying competencies and insights needed to drive and manage improvements in marketing effectiveness and growth. We are in essence trying to equip members with a knowledge bank of the 20% of disciplines and issues that support and drive 80% of the growth outcomes.
By example Strategic Planning / Measurement / Strategy / Research etc
Our publication queue for contributed articles given our maturity is relatively quick at this time, and we have a weekly publication frequency. That said we adhere to a selective approach to what we publish which needs to be highly aligned and relevant to our content categories. Our distributed content is managed and curated in-house, including contributions from guest writers, marketing providers, specialist firms, sponsors and advertisers.
Marketing Search offers the option to post a sponsored article. The article you sponsor gets priority listing and is published immediately but is still subject to being accepted for publication by our editor.
We will only consider publishing these posts if the content is educational, instructional and well written.
If you have an idea for a post that would be of interest, please contact us to discuss it.
No, Marketing Search does not provide financial compensation for content/articles created by external writers. If you’d like to be featured on our site, we will provide direct links back to your preferred website or social media account.
In exchange for appearing on our site, we expect the writer/agency to also share the article on their website or social media feeds with a backlink to Marketing Search.
When writing for the Marketing Search, articles must be interesting, educational or informative. Writing should be tailored for an Australian marketing audience which comprises SME business owners & leadership executives. Articles should not be used to push your products or services.
Some helpful hints:
Please submit at least one relevant image to accompany each article approximately.
Images must be a minimum of 300px wide by 200px high, at 72dpi.
You must own the image, or the image must be acceptable for commercial use.
If you find a supporting chart, infographic, or video that you would like to include in your article, please cite them and include them upon submission.
Please supply your full name, title, and company name (if relevant).
Please also supply a brief biodata (up to 25 words) and a headshot of each author, business at the end of every article. We are happy to include one hyperlink to your website homepage.
Include relevant links immediately preceding the words to be linked ( the anchor text); do not embed the links in the anchor text ( ok to underline that anchor text).
Please also supply a link to your Facebook and Twitter profile if you would like these included.
Marketing Search reserves the right to make minor revisions to your article.
If your article does not adhere to all the above guidelines, we will remit for your revisions. To avoid having your articles sent back, avoid articles that do not meet the following guidelines:
Are excessively ‘spammy’ or push products and services.
All articles are peer-reviewed by our team, and our edits are final.
Please note Marketing Search reserves the right to refuse to publish an article, remove a published article without prior notice and edit a published article without prior notice.
There’s no better way to promote your specialist marketing expertise as a business, marketing professional, blogger, or content marketer than by writing some prose for Marketing Search. Please complete our online form below to submit your article idea for review.