Marketing Search

WRITE FOR MARKETING SEARCH

DO YOU WANT TO WRITE FOR MARKETING SEARCH ?

If so please read these guidelines below before sending an article to our content editor.

Marketing Search aims to provide valued content to businesses and marketing professionals to support them in attaining better practices in marketing.
Our distributed content is managed and curated in-house, including contributions from guest writers , our Premium + listed marketing specialists, sponsors and advertisers.

Important note:

Our publication queue for contributed articles given our maturity is relatively quick at this time , and we have a weekly publication frequency. That said we adhere to a selective approach to what we publish which needs to be highly aligned and relevant to our content categories.

SPONSORED ARTICLES:

Marketing Search offers the option to post a sponsored article. The article you sponsor gets priority listing and is published immediately but is still subject to being accepted for publication by our editor.
We will only consider publishing these posts if the content is educational, instructional and well written.
If you have an idea for a post that would be of interest, please contact us to discuss.

DOES MARKETING SEARCH PAY FOR ARTICLES – POSTS?

No, Marketing Search does not provide financial compensation for content/articles created by external writers. If you’d like to be featured on our site , we will provide direct links back to your preferred website or social media account.
In exchange for appearing on our site, we expect the writer/agency to also share the article on their website or social media feeds with a backlink to Marketing Search.

THE SUBJECT MATTER WE POST

We’re looking for articles that relate directly to better practices in :
1)Project Optimisation (particularly in relation to outsourcing marketing)
2)Career & Personal Development
3)Strategy (Marketing Search has identified 11 core fundamental strategies for marketers to master for success.)

These articles can be of a generalist nature or very specific to one or more of the specialist disciplines the Marketing Search platform promotes.
Articles are posted and accessed by registered users on the opening page in our MARKETERS PARETO TOOLKIT section which has three distinct subject matter streams namely ‘YOUR PROJECT PLANNER’ ‘YOUR STRATEGY PORTAL’ &
‘YOUR CAREER DEVELOPER’.

YOUR STRATEGY PORTAL is a curated library of valued content centred on the promotion of 11 key strategies that users can adopt and pursue for better marketing practice today.

Articles need to related specifically to one or more of the under noted subject matter.

1) STAY INFORMED ABOUT DEVELOPING TRENDS i.e new technologies and social changes that will impact business marketing in the near term.
2) KNOWING YOUR CUSTOMER AND PERSONALISATION i.e Persona development , customer buyer journeys, focus groups , surveys , personalisation , hyper targeting etc
3) EARNING TRUST AND ATTENTION i.e Privacy , permission marketing , transparency , purpose , mission , testimonials etc
4) ARRESTING CUSTOMER LEAKAGE i.e Top of funnel targeting , bottom of funnel conversion optimisation , re-marketing , customer service and experience , UXUI etc
5) AUTOMATION AND WAYS TO IMPROVE MARKETING PRODUCTIVITY i.e automation platforms , applications , focus , better work practices , dealing with distractions , project tools etc
6) CONTENT CREATION AND DISTRIBUTION i.e engaging design , relevancy , time and place , video , long-form or short-form? , pr , strategic alliances , blogs ?
7) APPLY CREATIVITY AND INNOVATION TO DIFFERENTIATE i.e application and examples of innovation and creativity across all marketing activities
8) USE DATA AND ANALYTICS TO MAKE BETTER DECISIONS i.e perils of corrupt data , big data , first party , third party , behavioural insights , trending , predictive analysis , supporting creative etc
9) MANAGING CHANGE AND YOUR MINDSET– i.e personal development and coping with change , contracting , freelancing , up-skilling , career transition , career pathing & advocacy, resume & interview preparation etc
10) DEVELOP GREAT USER DESIGN AND EXPERIENCE – UX – UI
11) PROJECT & MARKETING PLANNING ie Strategic & Marketing Planning,Auditing & GAP Analysis, Market Research, Market Analysis, Market Segmentation, Branding,Market Positioning, Points of Difference,Competitive Analysis, The Marketing Mix (7p’s of marketing).

YOUR CAREER DEVELOPER is a curated library of valued practical content centred on supporting and guiding marketers in their ongoing career development in Australia.

Articles need to related specifically to one or more of the under noted subject matter.

1) CAREER ADVOCACY
2) PERSONAL BRANDING
3) JOB SEARCH
4) PROFESSIONAL DEVELOPMENT
5) MANAGE CHANGE & MINDSET

YOUR PROJECT OPTIMISER is all about providing users with a simple project framework to refer and benchmark to reduce the risks and costs typically associated with poor outsource or general project management.

Articles need to related specifically to one or more of the under noted subject matter.

1) DEFINING YOUR PROJECT AND OUTCOMES. – project planning , gap analysis , auditing of exisiting processes and practices , swot etc.
2) DO PRELIMINARY RESEARCH AND PREPARE BUSINESS CASE. – attaining insights , supporting data , ROI.
3) GET EARLY STAKEHOLDER BUY IN. – why so important , how to get support for your project from all key stakeholders.
4) WORKSHOP YOUR PROJECT AND DEVELOP ACTION PLAN. – how to set up , structure agenda , run and document outcomes etc
5) PREPARE PROJECT BRIEFS. – writing project briefs , briefing providers etc.
6) SEARCH & SELECTION OF OUTSOURCE PARTNERS. – how to pick your best fit partners.
7) SET PERFORMANCE MEASURES AND REPORTING.
8) ESTABLISHING PROVIDER REMUNERATION MODELS AND CONTRACTUAL AGREEMENTS.
9) MEET THE TEAM AND FINALISE WORKING PROTOCOLS.
10)MONITOR AND COMMUNICATE PROJECT OUTCOMES.

WRITING GUIDELINES

When writing for the Marketing Search blog, articles must be interesting, educational or informative. Writing should be tailored for an Australian marketing audience which comprises of business owners, marketers and talent acquisition professionals. Articles should not be used to push your products or services.

Some helpful hints:

  • Avoid being overly formal or full of marketing and business jargon – blog posts should be readable to a wide audience.
  • Articles should be a minimum of 800 words, but no more than 1200 or so.
  • Articles should be written using Australian English (not American English).
  • Articles should be written in the third person.
  • Article titles, headings and sub-headings should be catchy, well written, short and include a keyword (if it seems natural).
  • Article titles should compel people to read your article. Keep your headline to approximately 60 characters.
  • All sources must be cited. Immediately following the sourced statement, please include (Source: Name of Source). At the end of the article, please include the full hyperlink for every source. Please ensure sources are reputable and relevant.
  • If you target specific keywords, phrases and topics, please remember to write naturally. Do not overstuff keywords.
  • Only include relevant links to reputable sources. Exact match anchor text and links will be removed.
  • Please proofread and edit your article before submission. Articles with grammatical and spelling errors will be returned for revision.
  • Articles should be written for the web (no big slabs of text). They should have headings, sub-headings, bullet points and pull out quotes.
  • Sharing of articles via your own social media channels is much appreciated

MEDIA

Please submit at least one relevant image to accompany each article approximately.

Images must be a minimum of 300px wide by 200px high, at 72dpi.
You must own the image, or the image must be acceptable for commercial use.

If you find a supporting chart, infographic, or video that you would like to include in your article, please cite them and include them upon submission.

AUTHOR BIO

Please supply your full name, title and company name (if relevant).

Please also supply a brief biodata (up to 25 words) and a headshot of each author, business at the end of every article. We are happy to include one hyperlink to your website homepage.
Include relevant links immediately preceding the words to be linked ( the anchor text) ; do not embed the links in the anchor text ( ok to underline that anchor text).

Please also supply a link to your Facebook and Twitter profile if you would like these included.

ARTICLE REVISIONS

Marketing Search reserves the right to make minor revisions to your article.

If your article does not adhere to all the above guidelines, we will remit for your revisions. To avoid having your articles sent back, avoid articles that do not meet the following guidelines:

  • Contain incorrect, inaccurate or falsified information.
  • Contain excessive grammatical errors and are generally poor quality.
  • Are excessively ‘spammy’ or push products and services.

All articles are peer reviewed by our team, and our edits are final.

Please note Marketing Search reserves the right to refuse to publish an article, remove a published article without prior notice and to edit a published article without prior notice.

There’s no better way to promote your specialist marketing expertise as a business, marketing professional, blogger, or content marketer than by writing some prose for Marketing Search. Please complete our online form below to submit your article idea for review.

WRITE FOR MARKETING SEARCH