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The Marketing Search Blog aims to provide valued content and general guidance to businesses and marketing professionals in attaining better practices in the management of outsourced marketing projects and in talent attraction , retention, professional development and career development.

Our blog is managed and curated in-house, including contributions from our Premium + listed specialists , external marketing professional bloggers and content marketing writers.

Can I contribute if I’m not a Premium + listed provider?

Although blog content from our Premium + listed providers are our preferred primary source , we also accept submissions from other marketing professionals, writers and bloggers. We will only consider publishing these blog posts if the content is educational, instructional and well written.

If you’re not a Premium listed specialist but believe you have an idea for a blog post that would be of interest, please contact us to discuss.

Does Marketing Search pay for blog posts?

No, Marketing Search does not provide financial compensation for blogs created by external writers. If you’d like to be featured on our Better Marketing Practices blog, we will provide direct links back to your preferred website or social media account.

In exchange for appearing on our blog, we expect the writer/agency to also share the article on their website or social media feeds with a backlink to Marketing Search.

What we’re looking for

We’re looking for articles that relate to the higher level issues of improving a business owner or marketers marketing impact and profitability.Subject matter centres generally on search & selection of marketing specialist solutions,marketing talent attraction and development and the optimisation of marketing project outcomes especially when outsourced.
These articles can be of a generalist nature or very specific to one or more of the specialist service categories the Marketing Search platform promotes.

By way of a general guide content that supports and aligns with the undernoted list is ideally sought;

1)Planning for success ie Strategic Planning , Budgets , Project Plans etc

2)Know your customer ie Persona development , customer buyer journeys, focus groups , surveys etc

3)Earning trust and attention ie Privacy , permission marketing , transparency , purpose , mission , testimonials etc

4)Arresting customer leakage ie Top of funnel targeting , bottom of funnel conversion optimisation , remarketing , customer service and experience , UXUI etc

5)Automation and ways to improve marketer productivity – automation platforms , applications , focus etc

6)Importance of quality content and cutting distribution – engaging design , video , longform? shortform? , pr , strategic alliances?

7)Breaking from the pack , rise above the noise ie Point of difference , Value Proposition , Brand Identity & Purpose , Design UX UI , customer service , innovation , creativity etc

8)Using data to support better decisions ie behavioural insights , trending , predictive analysis , supporting creative etc

9)Managing change and your mindset – ie personal development and coping with change , contracting , freelancing , upskilling , career transition , career pathing & advocacy, resume & interview preparation etc

10) Workshopping ideas, innovations, plans & training.

11) Auditing all aspects of marketing activities and resources.

12) Doing research – attaning insights and supporting data.

13) Getting stakeholder buy-in for your project.

14) Writing project briefs and briefing providers.

15)Agency & specialist search and selection.

16) Search – Short listing and final selection of providers.

17) Provider remuneration models and contractual agreements.

18) Setting performance outcomes – measures -reporting etc.

19)Better practice project management – how to optimise outcomes.

20)Developing the ‘Business Case’ for outsourcing specific marketing activities

Content that relates specifically to specialist marketing disciplines as denoted below are particularly sought and valued;

  • Advertising
  • Media Planning & Buying
  • Market and Consumer Research
  • Paid Advertising
  • SEO Marketing
  • Event & Experiential & Niche Marketing
  • Direct Marketing ie email/txt/direct mail/messaging
  • Public Relations
  • Influencer Marketing
  • Marketing Automation
  • Video & Film Production
  • Branding
  • Specialist Design
  • Social Media Marketing
  • Web Design & Development
  • Mobile App Development
  • Content Marketing
  • Marketing Analytics
  • Conversion Optimisation

Writing guidelines

When writing for the Marketing Search blog, articles must be interesting, educational or informative. Writing should be tailored for an Australian marketing audience which comprises of business owners, marketers and marketing professionals. Articles should not be used to push your products or services.

Some helpful hints:

  • Avoid being overly formal or full of marketing and business jargon – blog posts should be readable to a wide audience.
  • Articles should be a minimum of 600 words.
  • Articles should be written using Australian English (not American English).
  • Articles should be written in the third person.
  • Article titles, headings and sub-headings should be catchy, well written, short and include a keyword (if it seems natural).
  • Article titles should compel people to read your article. Keep your headline to approximately 60 characters.
  • All sources must be cited. Immediately following the sourced statement, please include (Source: Name of Source). At the end of the article, please include the full hyperlink for every source. Please ensure sources are reputable and relevant.
  • If you target specific keywords, phrases and topics, please remember to write naturally. Do not overstuff keywords.
  • Only include relevant links to reputable sources. Exact match anchor text and links will be removed.
  • Please proofread and edit your article before submission. Articles with grammatical and spelling errors will be returned for revision.
  • Articles should be written for the web (no big slabs of text). They should have headings, sub-headings, bullet points and pull out quotes.
  • Sharing of articles via your own social media channels is much appreciated

Media

Please submit at least one relevant image to accompany each article approximately.

Images must be a minimum of 300px wide by 200px high, at 72dpi.
You must own the image, or the image must be acceptable for commercial use.

If you find a supporting chart, infographic, or video that you would like to include in your article, please cite them and include them upon submission.

Author Bio

Please supply your full name, title and company name (if relevant).

Please also supply a brief biodata (up to 75 words) and a headshot of each author, business at the end of every article. We are happy to include one hyperlink to your website homepage.

Please also supply a link to your Facebook and Twitter profile if you would like these included.

Article revisions

Marketing Search reserves the right to make minor revisions to your article.

If your article does not adhere to all the above guidelines, we will remit for your revisions. To avoid having your articles sent back, avoid articles that do not meet the following guidelines:

  • Contain incorrect, inaccurate or falsified information.
  • Contain excessive grammatical errors and are generally poor quality.
  • Are excessively ‘spammy’ or push products and services.

All articles are peer reviewed by our team, and our edits are final.

Please note Marketing Search reserves the right to refuse to publish an article, remove a published article without prior notice and to edit a published article without prior notice.

There’s no better way to promote your specialist marketing expertise as a business, marketing professional, blogger, or content marketer than by writing some prose for Marketing Search. Please complete our online form below to submit your article idea for review.

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