Workshopping Your Project


Workshopping Your Project

Workshopping Your Project

They say two heads are better than one, and in business, it’s true: the best ideas can come out of workshopping.

By getting together with others, we have opportunities to create bona fide “think-tanks”, to discover fresh perspectives and to brainstorm ideas.

Workshopping your project early on can be an excellent way to identify any potential problems, find creative solutions, and gain valuable insight into your target audience.

The Sky’s the Limit

Workshopping is a great way to share abstract plans, ideas and inspirations in a open space without judgement. By workshopping early on, you’ll be working within the planning stages of your project proposal. It’s a great way to explore the full potential of your plans, without existing limitations of staffing and funding.

The initial stages of planning should be expansive and without boundaries, before you start refining and clarifying your ideas into something that is workable, both practically and financially.

Who Can Workshop?

Anybody working on the project. Stakeholders might be keen to get involved with the planning, but don’t forget your front-lining and lower-down staff—they have unique perspectives and are often directly involved with the delivery of plans. They see things you don’t, and may already have creative solutions to problems you haven’t even thought of yet.

The point of workshopping is to get to the heart of the project—the opportunity and the problem it should solve. Workshopping should explore the limits of your project, and then refine it into something focussed and workable.

Bring in the Experts

Having a third-party facilitator can bring a valuable objectivity to your workshopping. They’ll keep things running, and record all ideas, while guiding you through planning for problems and roadblocks.

An external person can keep the group dynamics in check and ensure everybody’s ideas are heard. They can keep a watch on time, set short-term session goals, and assist you in summarising the group’s


SMART is a useful and well-known acronym for identifying project outcomes.

They should be: Specific, Measurable, Achievable, Relevant and Timely.

Use your workshop as a chance to explore ideas before running each deliverable through the SMART measure.

Knowing how to workshop your project can be daunting. We’ve found some handy hints on running a successful and efficient workshop to launch your project.