Humans are visual creatures and it’s within our basic nature to be drawn towards moving images. The statistics speak for themselves, with 64% of consumers saying that watching a video on Facebook influenced them to make a purchase and 74% of users who watch an explainer video about a product saying they subsequently purchased that product. To give you an idea of the power of video marketing, simply using the word ‘video’ in an email subject line boosts open rates by 19%.
Videos increase your brand awareness, enhance your online presence and reveal the personality of your brand, which makes hiring a video production agency to create professional, high quality videos essential to make sure your business is presented in the best light. With videos providing a powerful marketing tool, it’s important to get it right.
The return on investment of hiring a professional video production often far outweighs the cost, which is just one of the reasons why video is the new king of content.
Video is increasingly being adopted mainstream given its unique ability to easily engage and attract audiences attention to the content its promoting.
Each of the specialists listed promote a high degree of competency in video production and marketing research and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.
At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.
By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.
That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.
Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.
We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.