Social media marketing efforts can help businesses grow their reach online, engage with customersand fans, and attract attention to the business from an enormous online audience. Social media marketing is often associated with inbound and content marketing, where the practice of utilising content such as blogs, webinars, website pages and videos are used to attract website visitors and convert them into customers.
Whilst acknowledging there is some overlap, Marketing Search aligns with the belief that social media marketing has enough unique aspects to justify it being considered a seperate marketing strategy/discipline in its own right.
The goal of SMM is typically to produce valued and relevant content that users will share with their network to help a company increase brand exposure and broaden customer reach. SMM draws on strategies such as social media optimisation (SMO) which is similar to search engine optimisation to draw in new and unique audiences to their websites. It works by adding social media links to content and sharing buttons, or promoting activity through social media by updating statuses or blog posts.
SMM also helps businesses get realtime direct feedback from their audiences while making the company seem more open and personal. Social media facilitates interaction with customers and generates ongoing dialogue on issues they wish to raise. Audiences today are increasingly averse to direct invasive push-selling techniques and increasingly favour the pull and value approach of social media marketing in establishing a trusted buyer relationship.On average, social media platforms account for 33% of the time users spend online, with 4 in 10 internet users following their favorite brands on social media. In addition, more than one-third of online shoppers use social media to “find inspiration” for a purchase, making social media marketing one of the most powerful and beneficial means of advertising today.
Each of the specialists listed promote a high degree of competency in social media marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.
At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.
By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.
That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.
In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.
Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.
We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.