Social Media Marketing



Put simply, social media marketing is the process of earning traffic & leads for your company through various social media platforms.The list of social media networks is forever growing, with Facebook, Twitter,  Instagram, Pinterest, LinkedIn and SnapChat being the most popular.


Social media marketing efforts can help businesses grow their reach online, engage with customersand fans, and attract attention to the business from an enormous online audience. Social media marketing is often associated with inbound and content marketing, where the practice of utilising content such as blogs, webinars, website pages and videos are used to attract website visitors and convert theminto customers. 







Whilst acknowledging there is some overlap, Marketing Search aligns with the belief that social media marketing has enough unique aspects to justify it being considered a seperate marketing strategy/discipline in its own right. 


The goal of SMM is typically to produce valued and relevant content that users will share with their network to help a company increase brand exposure and broaden customer reach. SMM draws on strategies such as social media optimisation (SMO) which is similar to search engine optimisation to draw in new and unique audiences to their websites. It works by adding social media links to content and sharing buttons, or promoting activity through social media by updating statuses or blog posts.


SMM also helps businesses get realtime direct feedback from their audiences while making the company seem more open and personal. Social media facilitates interaction with customers and generates ongoing dialogue on issues they wish to raise. Audiences today are increasingly averse to direct invasive push-selling techniques and increasingly favour the pull and value approach of social media marketing in establishing a trusted buyer relationship.

On average, social media platforms account for 33% of the time users spend online, with 4 in 10 internet users following their favorite brands on social media. In addition, more than one-third of online shoppers use social media to “find inspiration” for a purchase, making social media marketing one of the most powerful and beneficial means of advertising today.

The benefits of professional social media marketing are vast, with key advantages including increased brand awareness, more inbound website traffic, improved search engine rankings, higher conversion rates and better customer satisfaction.

Social media marketing is one of the most cost-effective ways to strengthen your existing or upcoming advertising campaign. It helps your brand build authority, as customers who see companies posting original content and interacting with customers on social media as more credible. Another highly valuable benefit is that you’ll gain marketplace insight by monitoring the activity on your social media profiles to better understand the interests and opinions of your customers.


Social Media roles and activities

  • Strategy and goals
  • Social media account set up
  • Post graphics and text on behalf of the client
  • Share valued and relevant content on trends and news
  • Community facilitation
  • Reputation management
  • Customer service
  • Marketing analysis
Providers listed in this section are primarily engaged in providing social media marketing specific services.Many of the providers listed provide these services as their sole specialist field, however social media marketing is also now more broadly promoted as an integrated service capability within most full service agencies.


Each of the specialists listed promote a high degree of competency in social media marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.




Before you proceed to search ?


 

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.






That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • SA, Australia
    Social Media Marketing Specialists
    Social Natives

    Social Media Marketing Specialists – Adelaide

    We work alongside organisations to create pragmatic, lean approach to social media marketing and longer-term strategy.
    We create engaging messaging that aligns with your business objectives, differentiates you for your competitors, and help
    drive social media conversion in your marketplace; we’re after rea; results.

    • Min Project Size
      tba
    • Employees
      1-5
  • New South Wales, Australia
    Search Marketing PPC, Social Media Marketing Specialists
    Alley

    Sydney – Retail Focused Data Driven Digital Agency
    Specialisms : Big Data-AI-eCOMMERCE-Digital Mrkt

    OUR MISSION IS SIMPLE.

    For brands and retailers, who, like us, believe that when you spend money on marketing you need to make money, Alley is the retail focused digital marketing agency. Data driven marketers backed by technology that deliver unrivalled growth online and in-store.

    HOW WE DO IT.

    Our customer acquisition and retention strategy is based on a foundation of passion for big data and the discipline for conversions. By utilizing big data for prospecting, retargeting and attribution we’re able to serve the right person, the right ad at the right time in the right context.

    • Employees
      10-25
    • Video
  • Victoria, Australia
    Search Marketing SEO, Social Media Marketing Specialists
    DigitalEagles

    Melbourne
    Digital Marketing Agency

    At Digital Eagles we are incredibly passionate about having the right mix of technical abilities , sutomer focus , digital strategy and analytics.This ensures that our customers get the support , service and results to help their business grow.
    By leveraging our expert team , proven systems and demonstrated results , we seek to develop the most trusted and transparent experiences for businesses in the digital marketing world.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Content Marketing, direct mail marketing, Social Media Marketing Specialists
    Streetwise Digital

    Adelaide
    Digital Creative Agency

    Online innovators, creators of memorable content and masters of social engagement.
    Streetwise Digital is part of the Leader Street Advertising Group that also includes Jarvis Marketing, OMD Adelaide and Madhouse Creative.

    • Min Project Size
      $5K
    • Employees
      10-25
    • Video
  • SA, Australia
    Content Marketing, Social Media Marketing Specialists, Video Creation & Production Specialists
    Newstyle Media

    Adelaide
    Media Agency & Publisher

    At Newstyle Media, we are a South Australian owned and operated content marketing agency and publisher that is devoted to telling great stories. We do this by creating compelling content that answers questions, causes connections and kick starts conversations.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Social Media Marketing Specialists
    Social Media AOK

    Adelaide
    Social Media Agency

    Social Media AOK is a specialist social media agency based in Adelaide, South Australia. We specialise in helping businesses, government departments, and professional individuals to discover the power of using social media as a positive tool to drive business and effect change.

    • Min Project Size
      tba
    • Employees
      1-5
  • Australia
    Content Marketing, Public Relations, Social Media Marketing Specialists
    Communikate

    Marketing , PR and Digital Agency
    Communikate is a full service marketing, PR and digital agency with offices in Adelaide and Brisbane, Australia. Growing clients’ reputations is their business.

     

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Branding Specialists, Content Marketing, Social Media Marketing Specialists
    Fuller Marketing

    Adelaide
    Integrated Brand Communications Agency

    FULLER was founded on the shoulders of journalist and master wordsmith Peter Fuller who, with business partner and brand strategist Kathryn Fuller, has built an agency with a niche for brand building through the art of storytelling.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Social Media Marketing Specialists, Web Designers & Developers
    Honeyweb

    Adelaide
    Web Design Agency

    Honeyweb is an evidence based online marketing agency focused on performance. Everything we do is based on the science and psychology of conversion centred design, meaning we convert more visitors into sales/leads and customers.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
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