Growth demands change, and change requires mindset, vision and leadership. Develop your growth leadership and don’t leave it with time-pressed and inexperienced tactical marketers.
Reduce your dependency on one type of marketing and two platforms
and develop a more full marketing strategy that relies on your own first-party data not others.
Continue to shift your market orientation from product/sales to the customer and build a workforce where everyone takes responsibility for marketing.
Re-prioritise strategy and creativity as your key competitive marketing differentiators, not technology and apply greater rigour and discipline to partner & talent selection and performance management.
Re-evaluate and re-think your Business & Brand Strategy to make sure it still connects, it’s foundational to inform your marketing strategy & tactics and ROI.
Re-evaluate your sales funnel and content strategy and spend more time on retaining and adding value to your existing customers. The traditional marketing buyer journey is no longer simple and linear.
Recognise that Marketing is no longer just about awareness and lead generation but also revenue, start to merge your sales and marketing.
At Marketing Search we are all about working with you to assist you in finding the best fit solution for your marketing challenges.
If any of the above-mentioned initiatives strike a chord with your needs, give us a call for a free non-obligation chat about your next best steps or email us your needs brief.
Neil Anderson Founder / Director Marketing Search