LEVER 1: LEADERSHIP ORIENTATION & DIAGNOSIS
“Improvement starts with leadership self-reflection , awareness of one’s confirmation bias , a beginners mind to see things differently and the humility to consider alternate and diverse possibilities”
If you’re struggling to achieve growth and generate enough leads or sales inquiries, it could well be down to the fact that your leadership’s marketing practices , strategies and tactics are entrenched in the past and confined to playing safe and operating within the norms of your catgeory.
Meaningful growth through marketing can only be realised through leaders adopting a more open focus towards alternate thinking and genuinely striving to seek out and drive changes , build and support innovative cultures and practices.
With the aforementioned in place the ideal starting point is then to undertake to review of one or more of your current marketing practices. Through the discipline of auditing you can cost effectively spot both opportunities and identify the roadblocks that relate to driving business growth and improvement in your business.
1. DO A QUICK SELF ASSESSMENT
Try answering the questions below yourself to get a general sense of what may be missing or adrift from your current leadership approach to marketing and self analysis and then focus on capturing opportunities for improvement and growth.
2. BENCHMARK TO OUR BETTER PRACTICE STANDARD
In collaboration with our independent specialist provider partner network we are continually developing better practice standard frameworks across multiple marketing disciplines from which our business members can benchmark their current practices against and more readily identify opportunities for improvement and growth.
The greatest inhibitor towards realising improvements and identifying new opportunities comes from business owners and leaders believing that all is well with the status quo and that they truely understand their markets, competitors and customers perceptions and buying behaviours better than anyone else.
Without the right leadership and market orientation to begin with you wont do the your research right and end up wasting monies and energies perpetuating old strategies and tactics that are increasingly mis-aligned to what the market needs and lessen your ability to sustain your competitive advantage.
An honest reassessment of research into your target market and an independent objective audit of one or more of your marketing practices will reveal where your opportunities for improvement and growth are.
Conducting periodic reviews of your marketing practices is an essential low-cost way to spot opportunities and identify the roadblocks that relate to driving business improvement for any business.
Instill the discipline to undertake periodic reviews of key marketing practices every 3 to 6 months. Dont be complacent about market trends and needs and its rate of change.
Engage an external independent auditor to ensure objectivity and remove bias on performance evaluation. Marketing Search can arrange for audits to be undertaken freey for many aspects on your marketing or at very low cost.
Start by identifying the low hanging fruit , prioritise problematic marketing practices and bank and place a measure on outcomes and early wins.
Provide a reward incentive for recommendations and iniatives put forward by employees that lead to improvements in marketing and customer experiences.
3. GROWTH CONTENT : LEADERSHIP MARKET ORIENTATION AND DIAGNOSIS
In collaboration with our independent specialist provider partner & expert community we share strategic growth specific content centred on better leadership market orientation and objective independent analysis and auditing of practices in marketing.
4. GET SUPPORT AND TAKE ACTION
Need some expert advice before you dive into the diagnosis of your marketing practices?
Get in touch with us at Marketing Search and get answers to all your questions.
We’ll explore your current marketing approach and recommend ways you can improve your market orientation and auditing processes and outcomes.
5. CHECK OUT OUR 6 ADDITIONAL MARKETING GROWTH LEVERS
If you need support then get in touch, email or send us your needs brief and we will revert back to shortly.