Public Relations Marketing


Public relations agencies manage communication between an organisation, the public and its stakeholders to promote favourable relationships and portray a desired image.This includes communication with the public, employees, investors, customers, analysts, governments and other related parties. 


In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.A vital part of running a successful business is gaining press coverage. Public relations agencies help brands and businesses mould their image in the public eye, with media attention not only building brand awareness but also strengthening your credibility in the marketplace.

Consumers are more likely to trust your business when they see it mentioned in the media as opposed to advertised on TV, magazines or billboards, with studies showing that PR has seven times more credibility among consumers than advertising. Consumers are also more likely to notice your business name within the editorial pages rather than a paid advertising section of a magazine, which can be the difference between someone flipping past your ad or choosing to become a customer.

Effective PR builds a positive image of your brand amongst your target audience and can lead to new customers, increased business and a boost in sales. It can also help attract investors and first-class talent to work with your business.



    

PR roles and activities

  • Crisis communications
  • Social media community & reputational management
  • Image promotion services
  • Government relations services
  • Issues management services
  • Journalism



Influencer Marketing


Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. Influencer marketing means more than just exposure through public figures or social media celebrities. When your product or service is endorsed by a trusted influencer, it immediately helps build trust, credibility and shows authority for your brand. Influencer marketing cuts through the noise and speaks directly to your target audience using a natural, organic reach that the audience is much more likely to engage with.

The return on investment for influencer marketing is incredibly high, with a survey from Burst Media revealing that on average, brands who use influencer marketing receive $6.85 in earned media value for every $1 of paid media. Influencer marketing has unlimited reach potential and can perform well beyond your expectations if a campaign is shared or goes viral.

When launched as part of a well-researched, strategic marketing campaign that targets the right audience with the right content, influencer marketing can be hugely beneficial to businesses, with benefits that continue to build up over time.


Marketing industry insiders show that businesses and their brands are increasingly turning to ‘social influencers’ to promote their products through online social channels.The use of social influencers by brands and their agencies is now very popular and has entered the mainstream as a marketing communications channel.


Influencer marketing offers brands the potential to unify all their marketing activities through powerful and relevant relationship-based communication. Both the ROI and marketing potential of influencer marketing are immense when managed successfully.


Agencies and specialists generally work with a range of intimate influencers with 5,000 or more followers.These influencers craft content to visually showcase products and services across multiple industries, most notably in the beauty and fashion, lifestyle and health, fitness and wellbeing sectors.


Influencer roles and activities

  • Research
  • Influencer alignment
  • Campaign Strategy & Design
  • Content Creation
  • Relationship building
  • Performance tracking
  • Brand Ambassadorship
  • Experiential Influencer Campaigns.
Providers listed in this section are generally very specialist given the unique nature of influencer marketing. However, expertise may also be found within PR, communications and social media related agencies and promoted as an integrated service capability.


Featured Premium + Agencies with more than one interstate office are denoted with a Australia location tag with single office agencies denoted with a state location tag.Each of these agencies promote a high degree of specialist competency in influnecer marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.




Featured Premium + Agencies with more than one interstate office are denoted with a Australia location tag with single office agencies denoted with a state location tag.Each of these agencies promote a high degree of specialist competency in public relations marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.

Before you proceed to search ?


 

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.

That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.


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