Better Practice Blog

PR & Influencer Marketing

Public Relations

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image.
This includes communication with the public, employees, investors, customers, analysts, governments and other related parties.
In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.
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Influencer Marketing

Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. Influencer marketing means more than just exposure through public figures or social media celebrities. When your product or service is endorsed by a trusted influencer, it immediately helps build trust, credibility and shows authority for your brand. Influencer marketing cuts through the noise and speaks directly to your target audience using a natural, organic reach that the audience is much more likely to engage with.
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