Media Buying & Planning


Providers listed in this section are primarily engaged in media planning and buying activities. These include determining the optimal method of promoting client products and services in what is traditionally referred to as 'above the line' advertising and then negotiating and purchasing advertising space or time.








Above the line advertising is designed to reach a mass audience through media such as print, TV, radio, digital, social, mobile and outdoor. This marketing category does not include media buying and planning associated with 'below the line advertising' in which a product is promoted in mediums other than radio, television, billboards, print and film.


Types of below-the-line advertising commonly include direct mail campaigns, trade shows and catalogs, and targeted search engine marketing.Hiring the services of a media planner benefits businesses as it ensures advertising campaigns are executed effectively across the appropriate media channels. Media planning agencies will review the current trends of your industry and evaluate the most effective media platforms for your audience to get a better understanding of what motivates your customers.

The major benefit of hiring a media buyer is that buyers have solid media connections, which means they’re able to negotiate much better costs and favourable terms for your business. Their network of media contacts ensures advertising outlets work in your best interest at a more cost-effective rate. Media buying agencies streamline the advertising process to save businesses time and money.

By examining the needs, marketing objectives and current competition of your business, media planning and buying agencies benefit your business by coming up with ways to effectively use your advertising budget and ensure your media campaign runs in the best possible manner.



 

Media Buying & Planning roles and activities

  • Advertising placement services
  • Advertising research and analysis services
  • Advertising space selling (on a commission or fee basis)
  • Media planning and strategy services
  • Media buying services
Providers of above the line media buying may provide these services in isolation as their specialist field or as one discipline amongst several services. An increasing number of advertising agencies are promoting full advertising and media service models.


Each of the specialist listed promote a high degree of competency in media buying and planning and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.




Before you proceed to search ?


 

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.






That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • Australia
    Media Buying & Planning, Media Buying Planning Secondary
    Starcom Adelaide

    National
    Integrated Media Agency

    Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need.

    • Min Project Size
      tba
    • Employees
      1-5
  • SA, Australia
    Content Marketing, Media Buying & Planning
    Carat Adelaide

    Adelaide
    Integrated Media Agency

    Multiple services across its network.
    Independently owned , affiliate of Carat Australia part of Dentsu Group.

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Media Buying & Planning, Search Marketing PPC
    OMD Adelaide

    Adelaide – Media Agency

    Insights, Ideas and Results
    The locally owned office of Australia’s largest media agency with cutting edge research data, brand science and media tools offering local knowledge that harnesses the power of a global brand.
    Sharper insights that unlock potential, smarter ideas that ignite consumer desire and stronger results that accelerate business performance. OMD Adelaide is part of the Leader Street Advertising Group.

    • Min Project Size
      $5K
    • Employees
      10-25
    • Video
  • SA, Australia
    Advertising Specialists, Media Buying & Planning, Web Designers & Developers
    Them Advertising

    Advertising & Digital Agency
    Them Advertising is South Australia’s largest locally owned full-service advertising and digital agency with over 30 years of industry experience.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video

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