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MEDIA PLANNING & BUYING

At Marketing Search, we understand the critical importance of knowing who your customers are, where they hang out offline & online , and working out the most effective ways to communicate with them, to achieve your business goals. 

Simply making ads doesn’t equal brand success; ads have to be placed strategically in front of the right audiences. 

There’s more competition than ever, more buyers with niche interests to serve your message to, and more means by which to reach them. It’s a transformative time with great opportunity to be inventive, tactical and dynamic; and yet in other ways daunting, overwhelming, and competitive.

To learn how media buying can bring greater visibility to your brand, or to find out how we can incorporate an integrated marketing strategy specifically for your target market,

Media Plan Development 
Our Services extend to developing a Media Plan which comprises both the planning and buying processes of both traditional (broadcast , outdoor , print etc) and digital media. This plan also extends to include reporting and assessment and the evaluation of campaign effectiveness.


Media Planning 
We select the optimal combination of media outlets for advertising a particular marketing message. This typically involves researching, identifying, analysing, comparing, planning, and working around your business’s budget.

Media Buying
The complementary, secondary process by which we take the insights gleaned from our planning process and begin to find and negotiate buying ad space across the intended media channels. This can be automated or done manually depending on preference, objectives, audience, budget, etc.
We also provide your business with access to industry leading insights and advanced technology to secure higher market discounts, lower CPM’s and added value for our clients.

To learn how media buying can bring greater visibility to your brand, or to find out how we can incorporate an integrated marketing strategy specifically for your target market, contact us now.



Given the significant consolidation of media buying in Australia we decided that the majority of our registered  clients interests would be best served through aggregating the collective and partnering up with an organisation that can not only provide top tier capability in research, insight and buying power but is equally committed  to delivering personal and responsive service to our clients.

Further to this we sought to find a truly independent partner that does not have to participate or honour any TV station or any other media share deals negotiated nationally.

Accordingly we have established a unique collaboration with OMD Adelaide an independent locally owned associate of the OMD Worldwide network.

The OMD Network delivers world-wide best practice in media investment advice with all the critical science components necessary to provide sound and intelligent recommendations: media research and analytics, data and econometric expertise, and bespoke planning and trading tools.

We streamline the advertising process to save your businesses time and money.

We come up with ways to effectively use your advertising budget and ensure your media campaign runs in the best possible manner.

We utilise world’s best practice tools and insights to support your strategy development.

We field the calls not you from media sales reps, deal with accounting hassles, and conduct the media/market research.

We provide you with the negotiation skills and bulk buying power needed to optimise your campaign costs and ad positioning. 

We can provide the experience and understanding of the market , pricing and cost per thousand impressions. 

We can access established long-standing relationships with different media vendors and can work these influences on your behalf.

We offer a fresh and unbiased perspective of your marketing objectives with no bias toward one medium or another, allowing us to offer guidance based solely on your marketing objectives.

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Legal notice Copyright © Marketing Search Pty (“Marketing Search ”) (ABN 64 008 392 452), 2015. All rights reserved. All trademarks and trade names are proprietary to Marketing Search and must not be downloaded, reproduced or otherwise used without the express consent of Marketing Search. You may access and display these materials on your computer, monitor or other video display device and make one printed copy of any whole page or pages for your personal use only. Other than for the purposes of and subject to the conditions prescribed under the Copyright Act 1968 (Cth) (or any other applicable legislation throughout the world), or as otherwise provided for herein, you may not use these materials in any manner without the prior written permission of the copyright owner. Marketing Search and the author have used reasonable care and skill in compiling the content of these materials. However, Marketing Search makes no warranty as to the accuracy or completeness of any information contained therein nor does Marketing Search accept responsibility for any acts or omissions in reliance upon these materials. These materials are intended to be a guide only and no part is intended to be advice, whether legal or professional. All persons are advised to seek professional advice to keep abreast of any legal or other reforms and developments. To the extent permitted by applicable law, Marketing Search, its employees, agents and consultants exclude all liability for any loss or damage claims and expenses including but not limited to legal costs, indirect special or consequential loss or damage (including but not limited to, negligence) arising out of the information in the materials. Where any law prohibits the exclusion of such liability, Marketing Search limits its liability to the resupply of the information.

November 2020