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MEDIA PLANNING & BUYING

At Marketing Search, we understand the critical importance of knowing who your customers are, where they hang out offline & online , and working out the most effective ways to communicate with them, to achieve your business goals. 

Simply making ads doesn’t equal brand success; ads have to be placed strategically in front of the right audiences. 

There’s more competition than ever, more buyers with niche interests to serve your message to, and more means by which to reach them. It’s a transformative time with great opportunity to be inventive, tactical and dynamic; and yet in other ways daunting, overwhelming, and competitive.

To learn how media buying can bring greater visibility to your brand, or to find out how we can incorporate an integrated marketing strategy specifically for your target market,

MEDIA SERVICES WE PROVIDE
OUR WORLD CLASS MEDIA ALLAINCE
BENEFITS AND VALUE WE PROVIDE
MEDIA SERVICES WE PROVIDE

Media Plan Development 
Our Services extend to developing a Media Plan which comprises both the planning and buying processes of both traditional (broadcast , outdoor , print etc) and digital media. This plan also extends to include reporting and assessment and the evaluation of campaign effectiveness.


Media Planning 
We select the optimal combination of media outlets for advertising a particular marketing message. This typically involves researching, identifying, analysing, comparing, planning, and working around your business’s budget.

Media Buying

The complementary, secondary process by which we take the insights gleaned from our planning process and begin to find and negotiate buying ad space across the intended media channels. This can be automated or done manually depending on preference, objectives, audience, budget, etc.
We also provide your business with access to industry leading insights and advanced technology to secure higher market discounts, lower CPM’s and added value for our clients.

To learn how media buying can bring greater visibility to your brand, or to find out how we can incorporate an integrated marketing strategy specifically for your target market, contact us now.



OUR WORLD CLASS MEDIA ALLAINCE

Given the significant consolidation of media buying in Australia we decided that the majority of our registered  clients interests would be best served through aggregating the collective and partnering up with an organisation that can not only provide top tier capability in research, insight and buying power but is equally committed  to delivering personal and responsive service to our clients.

Further to this we sought to find a truly independent partner that does not have to participate or honour any TV station or any other media share deals negotiated nationally.

Accordingly we have established a unique collaboration with OMD Adelaide an independent locally owned associate of the OMD Worldwide network.

The OMD Network delivers world-wide best practice in media investment advice with all the critical science components necessary to provide sound and intelligent recommendations: media research and analytics, data and econometric expertise, and bespoke planning and trading tools.
BENEFITS AND VALUE WE PROVIDE

We streamline the advertising process to save your businesses time and money.

We come up with ways to effectively use your advertising budget and ensure your media campaign runs in the best possible manner.

We utilise world’s best practice tools and insights to support your strategy development.

We field the calls not you from media sales reps, deal with accounting hassles, and conduct the media/market research.

We provide you with the negotiation skills and bulk buying power needed to optimise your campaign costs and ad positioning. 

We can provide the experience and understanding of the market , pricing and cost per thousand impressions. 

We can access established long-standing relationships with different media vendors and can work these influences on your behalf.

We offer a fresh and unbiased perspective of your marketing objectives with no bias toward one medium or another, allowing us to offer guidance based solely on your marketing objectives.

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YOUR MEDIA BRIEF
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Legal notice Copyright © Marketing Search Pty (“Marketing Search ”) (ABN 64 008 392 452), 2015. All rights reserved. All trademarks and trade names are proprietary to Marketing Search and must not be downloaded, reproduced or otherwise used without the express consent of Marketing Search. You may access and display these materials on your computer, monitor or other video display device and make one printed copy of any whole page or pages for your personal use only. Other than for the purposes of and subject to the conditions prescribed under the Copyright Act 1968 (Cth) (or any other applicable legislation throughout the world), or as otherwise provided for herein, you may not use these materials in any manner without the prior written permission of the copyright owner. Marketing Search and the author have used reasonable care and skill in compiling the content of these materials. However, Marketing Search makes no warranty as to the accuracy or completeness of any information contained therein nor does Marketing Search accept responsibility for any acts or omissions in reliance upon these materials. These materials are intended to be a guide only and no part is intended to be advice, whether legal or professional. All persons are advised to seek professional advice to keep abreast of any legal or other reforms and developments. To the extent permitted by applicable law, Marketing Search, its employees, agents and consultants exclude all liability for any loss or damage claims and expenses including but not limited to legal costs, indirect special or consequential loss or damage (including but not limited to, negligence) arising out of the information in the materials. Where any law prohibits the exclusion of such liability, Marketing Search limits its liability to the resupply of the information.

November 2020

Step 1 of 3 - Brief

33%
  • Example: Agency Search for new Event Activation Agency , Planning Strategy Workshop , SEO Audit etc ..., Social Media Training
  • Example: Critical attributes / skills experience profile that you need this working relationship to have? Provider location? Proven industry sector experience? etc .......
  • Example : Spell out the specific outcomes you seek to make your engagement a success. Purpose of this engagement and what problem will it address? What budget range is applicable for this project? Readiness to execute on issue or project? Timeline for project etc .......
  • Full name of person and position title requesting search.
  • Requesters business email address .
  • Business or mobile number.
    What is your business's market focus geographically?
    Your business model type
  • Let us know how you came to know about Marketing Search and if referred by whom?

Step 1 of 2 - Brief

50%
  • Example: Media Brief for Regional Outreach Campaign 2019 ...
  • Full name of person and position title submitting media brief.
  • (e.g. When do you propose to run your media campaign, one-off or more frequently throughout the year and what budget expenditure have you allocated to this brief?)
  • Business or mobile number.
  • Requesters business email address .
    What is your business's market focus geographically?
    Your business model type
  • ( e,g increase market share, sales target increase etc)
  • (e.g. demographics, define their mindset towards our product, our competitors, the product category etc)
  • (e.g. a visit to the website, go-in -store, trail a product, text response etc)
  • (i.e. regional, seasonal, legislation, mandatories etc)
  • (e.g. sales, attitude change, awareness increase, brand advocacy)
  • Let us know how you came to know about Marketing Search and if referred by whom?
  • Full name of person and position title in business requesting assistance or general enquiry.
  • Business email of person requesting assistance or general enquiry.
  • Direct business phone number or mobile no of person requesting assistance or enquiry.
  • Indicate the nature of your enquiry from the choices above.
  • Please advise what the 4 to 6 key business objectives/ outcomes that you wish for the successful candidate to achieve in the short to medium term?
  • Add a short description about your enquiry.

This function service is only available to Premium + Business registered business users and if you wish access to proceed please register an account.

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Service Provider Registration

Marketing Product & Service Providers Register Application.

Register your specialisms for new business and growth with Marketing Search.
  • The full name of the person who is registering to list the business. Specialist Business & Agency listing registrations are generally completed by the principal owner of the business or the designated representative who is responsible for handling inbound new business lead inquiries.
  • Business email of person who is registering the business.
  • Business phone no (direct or mobile) of the person registering the listing of the business.
  • The listed company's business name.
  • Position title of the person registering.
  • Please list your state office locations across Australia
    Your marketing specialisms should represent the core disciplines that make up for the majority of your turnover. The more focused your specialism the better.
  • Let us know how you came to know Marketing Search and if referred by whom?
  • Please provide additional commentary around your specialisations and confirmation of ; No of full time employees? Minimum $ project consideration ? Specific sector specialisation ? ie wine industry.
  • This field is for validation purposes and should be left unchanged.

Business Member Registration

Register today for free and stay informed about the changing and emerging landscape of marketing solutions available from across Australia.
  • Of person registering on behalf of the business. Marketing Search is exclusively developed for small to medium-size business owners and executive leaders charged with responsibility for strategic growth. Business registrations as such must only be completed by the business owner, CEO, or one other designated persons within the business executive team.
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  • Please provide us with the best and most convenient number to call you in relation to our services.
  • Please provide the trading name of the business you own and/or represent and lead.
  • Please confirm the Head Office location of your business.
  • Let us know how you came to know about Marketing Search and if referred by whom?
  • This field is for validation purposes and should be left unchanged.

  • Let us know how you came to know Marketing Search and if referred by whom?
  • This field is for validation purposes and should be left unchanged.

How we can help you? Jobs-Talent-Strategic Services.

  • Full name of person and position title in business requesting assistance or general enquiry.
  • Business email of person requesting assistance or general enquiry.
  • Direct business phone number or mobile no of person requesting assistance or enquiry.
  • Indicate the nature of your enquiry from the choices above.
  • Please advise what the 4 to 6 key business objectives/ outcomes that you wish for the successful candidate to achieve in the short to medium term?
  • Add a short description about your enquiry.
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Talent Registration

JobSeeker Registration

Register today for free as an individual marketing , communications or technical professional seeking or open to a career move and get access to free career advocacy, job matching services, rewards for referrals and much more.
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2 When should we call
  • Please provide either your personal or business email.
  • Best phone number to call you.
  • Day and times that are generally convenient for you to talk.
  • Provide your job title and confirm how long you have been employed by your current company.
  • What are the key drivers for you considering a career change at this time? What time frame are you working to in finding your next ideal role?
  • Brief description of the type of role you are seeking, remuneration expectation, perm temp or contract role. Include issues that are non-negoitable from your perspective.
  • SME, Enterprise, B2C, B2B, Industry, E-Comm, Agency, Specialist Firm, Consultancy, Start-Up etc
  • ie brand management, strategy & planning, social media management, community development, content marketing, video marketing, back end - development, graphic, UX, UI design etc
  • Where in Australia do you currently work and are you open to considering interstate or international career opportunities? Please also advise if you are working in a larger city whether you are limiting your options to specific regions within your city or home state?
  • Let us know how you came to know about Marketing Search and if referred by whom?
  • Please advise whether you have recently been interviewed or approached for a new role , and if so if advertised which and what stage matters are at?
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