NEED TO IMPROVE YOUR BUSINESS GROWTH?
When established businesses struggle to sustain growth, it is often invariably down to the fact that generally, something is adrift or amiss with their strategic marketing capabilities.
Technological advancements and their resultant impact on changes in consumer behaviour and the media landscape continue to disrupt and add complexity to the traditional marketing function, leaving many resource-poor businesses to struggle to keep up.
The implications of many of these changes underway in the marketplace are profound for good marketing practice and growth and need to be understood and prepared for now.
Welcome to Marketing Search, an independent marketing business providing growth advisory, provider & talent search and broking services for the Australian SME owners and leaders.
Through the provisioning of our flagship practice & solutions framework
‘Marketing’s Magnificent Seven ” TM we self-enable SME business owners and leaders to rapidly adopt best practice strategic marketing and readily find the marketing solutions, specialists providers and talent they need to sustain customer relevancy and drive future business growth.
Growth starts and ends with leadership awareness, vision, ownership, and focus on strategy, best practice, and the ability to enthuse organisational commitment to change.
Answer the following 10 closed questions to get an overarching sense of the strategic marketing capabilities in your business, as well as highlighting behaviours and practices that may be missing, adrift or holding back your business’s growth.
The questions are simple ‘Yes’ and ‘No’ questions that are easy to answer.
If you answered two or more as ‘no’, then your business may have some serious strategic gaps present that could impact on its long-term performance.
MARKETING’S MAGNIFICENT SEVEN
Understanding and prioritising what marketing activities and solutions will best serve your growth objectives is complex and overwhelming for most businesses.
Get it wrong and it can be very costly and devastating.
‘ Marketing’s Magnificent Seven ‘ practise framework has been designed specifically to overcome this challenge, providing a simple structured pathway that centres your focus and activities on seven critical levers business owners and leaders can control to drive significant improvement in their business growth.
Welcome to Marketing Search’s ‘Marketing’s Magnificent Seven’ .
A freely provided self enabling growth practice framework, designed specifically for business leaders that hold overall responsibility for driving strategic business growth.
Through interacting with each of the modules in the framework , users can readily and independently self assess, question and benchmark their current approaches to marketing against generally accepted good industry practice.
Through their evaluation, they can then readily identify where the potential lies for them to realise improvements and/or pursue opportunities in their marketing practices and access related pre-vetted and curated service solutions to assist them in realising great performance outcomes.
To access our practice framework all you need to do is apply for a business membership.
Business membership is primarily provided via invitation from Marketing Search and/or through the direct application from established Australian SME business owners or leaders.
Registration needs to be completed by the owner or their designated executive charged with primary responsibility for driving strategic business growth.
Whilst our market proposition has universal application to most businesses , at this time membership is limited to Australian growth driven product & service based SME’s with turnovers greater than aud $10m.
Once your membership is confirmed you will have full and free access to the framework and its related content.
Applying for membership is simple and quick.
Each of the seven practice modules provide members with a uniform set of functions including;
Self Assessments – short form high level questionnaires to attain an immediate feel your business’s ‘as -is’ to key best practices.
Benchmark – a checklist of the fundamental practices that best practice organisations should have in place.
Vlog-Blog – a curated portfolio of videos from many of the world’s leading experts – to provide you with further valued insight into the related practice you are evaluating.
Calls to Action– a set of related suggested calls to action you might wish to consider in progressing further with improvements or new project intiatives.
Member Support Services – access to a diverse range of member support services provided by Marketing Search in sourcing provider, talent and product solutions.
Whilst our market proposition has general application value for most businesses, it has been specifically developed for Business Owners & Executive Leaders of established (2yr+) Australian based growth driven SME’s that ;
*have direct responsibility for overall strategic business growth.
*are striving to drive improved business growth and long term business value from their marketing activities.
*operate in highly competitive and disruptive markets.
*have a business model undergoing change or that needs to change.
*have limited internal strategic marketing expertise to call on.
*authorise a marketing/media spend of >AUD$120,000p.a. ( excl staff costs )
*have annual turnovers >AUD $5M -$50M.
*operate B2C & B2B product & services based businesses in Australia.
Identifying and prioritising the actions needed and opportunities presented is vitally important but equally so is your ability to allocate and/or find the appropriate solutions and skilled resources to optimise your marketing, media, and customer experience outcomes and needs to maximum effect.
Whether you have a product that is not selling, a brand that is not connecting, a website that is underperforming, a need to rebrand, find marketing talent, optimise your marketing & media spends, conduct an audit or workshop, and much more we can help you optimise your strategy execution and performance outcomes through finding, sourcing and/ or broking your marketing, media and customer experience needs objectively to the best in class solution providers from across Australia.
With a growing national register of over 700 specialists to draw upon and our rigorous and disciplined approach to search and selection, you can be assured of being matched to Australia’s ‘best in class’ independent providers and subject matter experts.