Growth & Search Strategic Self Assessments

Growth Starts With Diagnosis

Improving growth starts from leadership’s self awareness , putting aside biases and driving innovation. You cant have growth without change and that needs vision, belief and the ability to harness organisational commitment.

With that mindset in place, your renewed growth journey is best started by a diagnosis of your as-is to uncover the strategic roadblocks and poor practices that are inhibiting your growth.

To help you pinpoint and identify where your business’s greatest growth opportunities may reside , take 5 minutes to complete our master strategic growth questionnaire assessment.

Through answering each of the closed questions and through your own honest assessment you should start to get a general sense of where strategic growth competency gaps may exist in your business today.

do a quick strategic growth
self assessment

Step 1 of 2

50%

Would you say you and your leadership team have a strong growth mindset and the ability to lead change ?*
- Yes
- No
- Unsure
Does you business place customers central in their market oreintation or are you more product and sales driven business?*
- Yes
- No
- Unsure
Are your marketing plans and investments informed by professional independent research?*
- Yes
- No
- Unsure
Is your organisational structure support your future growth goals and objectives?*
- Yes
- No
- Unsure
Do you have a compelling market proposition that clearly differentiates your business from your competitors and when was it last reviewed?*
- Yes
- No
- Unsure
Would you say you have a workforce that is highly productive and engaged and do you have trouble attracting talent?*
- Yes
- No
- Unsure
Does your business generate and support new ideas and creative solutions to keep up with ever changing needs of customers?*
- Yes
- No
- Unsure
Is your business optimising its capital management to support growth*
- Yes
- No
- Unsure
Does your business apply rigour and discipline to the selection and management of outsource providers?*
- Yes
- No
- Unsure
Do you know if most of your customer interactions generate a positive response?*
- Yes
- No
- Unsure
Is your brand brand strategy ( segmentation, targeting and positioning ) still current and relevant or in need of re-evaluation?*
- Yes
- No
- Unsure
Are you confident that your current systems, people and policies are suitably aligned to doing the work that is necessary to deliver on the business's purpose and strategy?*
- Yes
- No
- Unsure

Email
Email
This field is for validation purposes and should be left unchanged.

Take some further growth strategy specific self assessments to pinpoint priorities.

- How’s your growth leadership & mindset ?

- How well do you know your customer & competitors?

- Is your marketing distinctive and different?

- Does your brand connect?

- How well do you select and manage providers?

- Do you optimise your media reach?

- Does your business deliver great experiences?

Do your sales & service support teams provide timely, accurate responses to customer enquiries?*
- Yes
- No
- Unsure
Do you provide your customers with a self service option?*
- Yes
- No
- Unsure
Do your support and sales staff have instant access to customer data?*
- Yes
- No
- Unsure
Is your business truly customer-centric? Does it orientate its energies towards building loyalty, satisfaction and advocacy?*
- Yes
- No
- Unsure
Does your leadership communicate the importance of customer experience to staff regularly? Has this led to buy-in among your staff?*
- Yes
- No
- Unsure
Do you have established key performance indicators to measure the ROI for customer experience (for example, net promoter score)?*
- Yes
- No
- Unsure
Do you use a quality framework to develop customer service?*
- Yes
- No
- Unsure
Does your business triage its customers and mantain non-intrusive engagement with valued loyal customers?*
- Yes
- No
- Unsure
Do you recognise and reward long time supporting customers?*
- Yes
- No
- Unsure
Do you capture customer feedback in real time, and act upon it?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Name
This field is for validation purposes and should be left unchanged.

Has your business in recent times opened up and tendered any marketing portfolio or new projects to potential new provider partners?*
- Yes
- No
- Unsure
Do your agency providers set the pace and take the lead on what marketing strategies to implement?*
- Yes
- No
- Unsure
Do your providers have the depth of insight and understanding of your business, your industry and customers to produce above average performance outcomes?*
- Yes
- No
- Unsure
Do your providers set out clear goals with you about what success in their engagement looks like? Are they honest about expectations, timelines, response times and deliverables?*
- Yes
- No
- Unsure
Doe they work strategically and respectfully with agreed-upon budgets? Are they transparent and proactive when project work is out of scope, or their expertise?*
- Yes
- No
- Unsure
Do they demonstrate flexibility in ability to respond to shifting priorities and business opportunities? Are they proactive and responsive to delivering you a great client experience?*
- Yes
- No
- Unsure
Do your providers push you out of your comfort zone with new techniques to try, and new ideas to explore in your marketing?*
- Yes
- No
- Unsure
Do your providers provide regular reports to you outlining the work they have undertaken, evidencing whether their strategies are working or not?*
- Yes
- No
- Unsure
Can your providers explain to you the ROI you are earning from their work, and do they communicate it regularly?*
- Yes
- No
- Unsure
Are your internal marketing resources wearing too many hats, and consistently missing deadlines or hampered more than helped by your current marketing technologies?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Comments
This field is for validation purposes and should be left unchanged.

Are you media messages backed up by great creative, as opposed to mediocre?*
- Yes, great
- No, mediocre
- Unsure
Do you buy media on value and strength, rather than simply on lowest cost?*
- Yes
- No
- Unsure
Do you allocate your media budget and messaging correctly for different audiences i.e exisiting customers or non-users?*
- Yes
- No
- Unsure
Does your media buying process focus strongly on reach as opposed to frequency of exposures?*
- Yes
- No
- Unsure
Do you consider and challenge your media partner on the quality of exposures offered when buying media?*
- Yes
- No
- Unsure
Do you buy placements on 'above average probability exposures', as opposed to audience count?*
- Yes
- No
- Unsure
Do you push your media to one channel and spend enough to economise creative costs, rather than spreading your budget across multiple touchpoints and channels?*
- Yes
- No
- Unsure
Do you have an established measurement metric agreed with your media partner to answer the effectiveness question?*
- Yes
- No
- Unsure
Do you adopt rigour to your selection process as to who is your 'best fit' media provider partner?*
- Yes
- No
- Unsure
Is your media agency aligned to being more focused on business outcomes, and less focused on the inputs doing it?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Comments
This field is for validation purposes and should be left unchanged.

Do you have a written Brand Strategy which aligns and supports your overall Business Strategy and Objectives?*
- Yes
- No
- Unsure
Do you have a well defined brand and market value proposition?*
- Yes
- No
- Unsure
Do you have brand performance metrics in place to track and measure your success?*
- Yes
- No
- Unsure
Do you regularly re-evaluate your brand strategy?*
- Yes
- No
- Unsure
Do you have a complete understanding of your customer journey and how they interact with your brand (both online and offline)?*
- Yes
- No
- Unsure
Is your Brand Strategy informed and validated by market research and consumer insights?*
- Yes
- No
- Unsure
Is your brand orientated around meaningful outcomes and purpose that impacts the collective wellbeing?*
- Yes
- No
- Unsure
Is your brand different and unique compared to your competitors ?*
- Yes
- No
- Unsure
Do you have an emotive brand story that engages and connect buyers to choose your products/services over others?*
- Yes
- No
- Unsure
Does your brand messaging convey meaning, empathy, purpose, authenticity and emotion?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Comments
This field is for validation purposes and should be left unchanged.

Does your market value proposition describe clearly what makes you business distinct and different from everyone else in your market?*
- Yes
- No
- Unsure
Do you use customer and audience insights to inform your strategy, uncovering what you can do differently to stand out?*
- Yes
- No
- Unsure
Does your marketing serve a defined target audience, as opposed to trying to appeal to everyone?*
- Yes
- No
- Unsure
Do you monitor your competitors regularly and proactively develop competitive differentials for your branding and marketing?*
- Yes
- No
- Unsure
Does you business have a unique story to share, and is it aligned to a shared purpose?*
- Yes
- No
- Unsure
Does your business have a uniform, consistent and standardised approach (codification) to your brand's visual designs and messaging?*
- Yes
- No
- Unsure
Do you consider your brand overall to be fresh and interesting, as opposed to being tired and in need of a refresh?*
- Yes, fresh and interesting
- No, needs a refresh
- Unsure
Does the business provide valued-added services for its customers such as loyalty rewards, service guarantees, blog posts, newsletters, etc?*
- Yes
- No
- Unsure
Does your business differentiate itself when it comes to customer care? Do you admit to problems and fix them quickly?*
- Yes
- No
- Unsure
Does your business set aside time to run workshops with employees and/or suppliers to develop new innovative approaches to marketing issues and processes?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Comments
This field is for validation purposes and should be left unchanged.

Do you have a clear definition of your target customer including segmentations?*
- Yes
- No
- Unsure
Have you developed individual personas and customer decision journey maps for your target market?*
- Yes
- No
- Unsure
Are your marketing strategies and tactics informed and validated by objective, independent market research and data?*
- Yes
- No
- Unsure
Do you monitor your direct and indirect key competitors and know your positioning and differentiation?*
- Yes
- No
- Unsure
Do you know how much pricing power do you hold in your market?*
- Yes
- No
- Unsure
Are you capturing and consolidating all of your first party data about your customers?*
- Yes
- No
- Unsure
Do you know the size of your potential target market, and emerging marketing trends?*
- Yes
- No
- Unsure
Do you know who your most profitable customers, your customer retention and referral rates and lifetime customer values?*
- Yes
- No
- Unsure
Do you know where customers position you amongst your competitors, and what they say about you when you are not in the room?*
- Yes
- No
- Unsure
Do you know your customers top buying criteria, and the channels they can best be engaged on?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Phone
This field is for validation purposes and should be left unchanged.

Does your leadership team demonstrate high levels of emotional intelligence and self-awareness as demonstrated in their knowledge and abilities to make better choices, to change or grow?*
- Yes
- No
- Unsure
Does the leadership team actually participate in directing and/or promoting marketing efforts?*
- Yes
- No
- Unsure
Does the leadership team's behaviours demonstrate a growth leadership mindset? Are they curious and willing to readily adapt to clients and markets?*
- Yes
- No
- Unsure
Does the leadership team put growth at the top of the agenda, from board meetings to performance reviews?*
- Yes
- No
- Unsure
Does the leadership team set visionary goals that seem almost impossible to reach, encouraging teams to take a long-term view and strive for greater impact?*
- Yes
- No
- Unsure
Does the leadership team make growth the central focus for everyone in the business, so everyone is encouraged to think about, and contribute ideas towards, building top-line growth?*
- Yes
- No
- Unsure
Does the leadership team create, support and protect a portfolio of growth initiatives at any one time?*
- Yes
- No
- Unsure
Does the leadership team believe they put the customer first? Are they resolute in putting the customer at the centre of all their decisions?*
- Yes
- No
- Unsure
Does your leaders invest in have strong customer insights and analytics to support growth?*
- Yes
- No
- Unsure
Does the leadership team invest time in formal and informal training for growth, covering not just functional and leadership capabilities but also mindsets?*
- Yes
- No
- Unsure
Full Name*
Company/Organisation Name
Email*
CAPTCHA
Comments
This field is for validation purposes and should be left unchanged.

Step 1 of 3 - Brief

33%

Title for your specialist search request*

Example: Agency Search for new Event Activation Agency, Planning Strategy Workshop, Leadership Workshop, SEO Audit, Capital Management Specialist, Social Media Training, Market Research, Branding, Risk & Compliance Advisor, Data integration and Automation etc
Provider must have's
Example: Critical attributes / skills experience profile that you need this working relationship to have? Provider location? Proven industry sector experience? etc .......
Project requirements*
Example : Spell out the specific outcomes you seek to make your engagement a success. Purpose of this engagement and what problem will it address? What budget range is applicable for this project? Readiness to execute on issue or project? Timeline for project etc .......

Name & Position Title*

Full name of person and position title requesting search.
Email*

Requesters business email address .
Phone*

Business or mobile number.
Website URL

Market Focus*
- Local
- National
- International
What is your business's market focus geographically?
Market model
- B2B & B2C
- B2B
- B2C
Your business model type
How did you find us?

Let us know how you came to know about Marketing Search and if referred by whom?
Consent*
I agree to the privacy policy.

Step 1 of 2 - Brief

50%

Title for your Media Briefing*

Example: Media Brief for Regional Outreach Campaign 2019 ...
Name & Position Title*

Full name of person and position title submitting media brief.
Period & Budget

(e.g. When do you propose to run your media campaign, one-off or more frequently throughout the year and what budget expenditure have you allocated to this brief?)
Phone*

Business or mobile number.
Website URL
Email*

Requesters business email address .
Market Focus*
- Local
- National
- International
What is your business's market focus geographically?
Market model
- B2B & B2C
- B2B
- B2C
Your business model type

What are the business goals?*
( e,g increase market share, sales target increase etc)
Who do we engage, who are we talking to?*
(e.g. demographics, define their mindset towards our product, our competitors, the product category etc)
What outcomes do we want from our communication activity?*
(e.g. a visit to the website, go-in -store, trail a product, text response etc)
What do we know about this consumer that will motivate and excite them about our product or service?
What problems , barriers, beliefs do our target customer have with the product, service or brand?
What is the product/service truth, the reason for customers to believe in what we say?
What do we want consumers to think and how do we want them to feel as a result of this activity?
Are there any factors that should be taken into account ?
(i.e. regional, seasonal, legislation, mandatories etc)
How are we going to measure success for this activity?
(e.g. sales, attitude change, awareness increase, brand advocacy)
How did you find us?

Let us know how you came to know about Marketing Search and if referred by whom?
Consent*
I agree to the privacy policy.

Name & Position Title*

Full name of person and position title in business requesting assistance or general enquiry.
Email*

Business email of person requesting assistance or general enquiry.
Phone
Direct business phone number or mobile no of person requesting assistance or enquiry.
How can we assist?*
Indicate the nature of your enquiry from the choices above.
Additional info for Expertise , Provider or Talent Related Enquiries
Please advise what the key business objectives/ outcomes that you wish to achieve in the short to medium term with experts, providers or talent ?
Brief description
Add a short description about your enquiry.

This function service is only available to Premium + Business registered business users and if you wish access to proceed please register an account.

Service Provider Registration

Growth & Search Collaborator Partner Register Application.

Name*

The full name of the person who is registering to list the business. Specialist Business & Agency listing registrations are generally completed by the principal owner of the business or the designated representative who is responsible for growth handling inbound new business lead inquiries.
Email*

Business email of person who is registering the business.
Phone
Business phone no (direct or mobile) of the person registering the listing of the business.
Business Name*

The listed company's business name.
Website URL and Business Description
Please advise URL and type of business growth specialisation you provide SME's. The greater the specialisation and niche the more interested we are in working with you.
Position*

Position title of the person registering.
How did you find us?

Let us know how you came to know Growth & Search and if referred by whom?
Provider Profile : additional info

Please provide additional commentary around your specialisations and confirmation of ; No full-time employees in Australia? Minimum $ project consideration? Hrly Charge Out Rate. Specific sector specialisation? ie wine industry. What makes your business different and distinctive from your competitors?
Consent
I agree to the privacy policy.
Name
This field is for validation purposes and should be left unchanged.

Business Member Registration

Register today to stay informed about the changing and emerging landscape of business growth practices and solutions available from across Australia.

FULL NAME OF PERSON REGISTERING*

Person registering must be CEO/MD of Australian based SME or a designated senior executive that holds full or part responsibility for overall business growth.
YOUR PERSONAL BUSINESS EMAIL*

Please provide your personal business email address.
BEST NO TO CALL YOU ON

Please provide your best contact no, should we have a need to speak with you directly. Please feel free to also let us know when generally is the best time to call you?
IS THERE ANY ASPECT OF YOUR BUSINESS GROWTH THAT WE CAN ASSIST YOU IN REVIEWING OR DEVELOPING AT THIS TIME?
Aspects of growth may include issues around Leadership Training, Marketing, Research & Planning, Finding Talent & Service Providers, Customer Experience, Capital Management Risk & Compliance, Brand Strategy, Innovation , Strategic Workshops and more ....
CONSENT*
I agree to the privacy policy.
Growth & Search respects the privacy and confidentiality of its members' data and does not share information with third parties. Information collected is used only to communicate and develop the product and services we provide our members.
Phone
This field is for validation purposes and should be left unchanged.

Name*
First Last
Email*
Phone
Website
Describe your marketing challenge(s) at this time.*
Describe the #1 goal you hope to achieve with Marketing Search*
How did you find us?

Let us know how you came to know Marketing Search and if referred by whom?
Consent
I agree to the privacy policy.
Email
This field is for validation purposes and should be left unchanged.

How we can help you? Jobs-Talent-Strategic Services.

Name & Position Title*

Full name of person and position title in business requesting assistance or general enquiry.
Email*

Business email of person requesting assistance or general enquiry.
Phone
Direct business phone number or mobile no of person requesting assistance or enquiry.
How can we assist?*
Indicate the nature of your enquiry from the choices above.
Additional info for Expertise , Provider or Talent Related Enquiries
Please advise what the key business objectives/ outcomes that you wish to achieve in the short to medium term with experts, providers or talent ?
Brief description
Add a short description about your enquiry.

Write For Us

1Your Information

2About the author

3About the article

Name*
Email*
Authors Company Website
Authors Company Name
Author's Job Title

Author's Name
Author's Bio
Authors Facebook Page
Authors Twitter Handle
Authors Google+ Profile
Authors LinkedIn Page

Proposed Article Title
Summary of Proposed Article
Would you like to join our mailing list?
- Yes
Have you read our contributor guidelines*
- Yes

Talent Registration

JobSeeker Registration

Register today for free as an individual marketing , communications or technical professional seeking or open to a career move and get access to free career advocacy, job matching services, rewards for referrals and much more.

1Your Information

2When should we call

Full Name*
Email*

Please provide either your personal or business email.
Phone*
Best phone number to call you.
Best time for us to contact you*

Day and times that are generally convenient for you to talk.
Current Position

Provide your job title and confirm how long you have been employed by your current company.
Motivation and readiness to consider a career change?*
What are the key drivers for you considering a career change at this time? What time frame are you working to in finding your next ideal role?
Please provide a brief description as to ideal role you are seeking*
Brief description of the type of role you are seeking, remuneration expectation, perm temp or contract role. Include issues that are non-negoitable from your perspective.
What type of employer are you open to working for ?*
SME, Enterprise, B2C, B2B, Industry, E-Comm, Agency, Specialist Firm, Consultancy, Start-Up etc
What are your top three core high level competencies you have to offer a prospective new employer?*
ie brand management, strategy & planning, social media management, community development, content marketing, video marketing, back end - development, graphic, UX, UI design etc
Location for work

Where in Australia do you currently work and are you open to considering interstate or international career opportunities? Please also advise if you are working in a larger city whether you are limiting your options to specific regions within your city or home state?
What formal teritary or uni qualifications, certifications do you hold or are currently studying for ?

How did you find us?

Let us know how you came to know about Marketing Search and if referred by whom?
Status of your current job search

Please advise whether you have recently been interviewed or approached for a new role , and if so if advertised which and what stage matters are at?
Consent*
I agree to the privacy policy.
Comments
This field is for validation purposes and should be left unchanged.