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Why you need a marketing plan for your business?

A common question asked by start-ups and small to medium businesses is whether or not they need a marketing plan, and the answer is a definite yes. Marketing plans can prove invaluable – they not only make sure you have a clear idea about your upcoming marketing campaigns, they also help you develop products and services that meet the needs of your target market.

When done effectively, marketing helps your customers understand why your product or service is better than, or different from, the competition. A good plan can help you reach your target audience, boost your customer base, and ultimately increase your bottom line.

What exactly is a marketing plan?

A marketing plan is not a document you develop once and file away – it’s a living guide that should be continually developed and edited as your business evolves. At a bare minimum, it should be review at least twice a year, but ideally your plan should be reviewed on a quarterly basis.

Writing and researching for your marketing plan gives you the chance to:

  • Identify your target market and understand how your product or service meets their needs
  • Identify your competitors and what your target customers think about their strengths and weaknesses
  • Position your brand, products and services so that your target market sees your business as better than, or different from, the competition
  • Set specific, measurable goals and timeframes for your marketing activities
  • Map out a strategy to reach your target audience, including the messages, channels and tools you will use

At Marketing Search, we recognise that developing a marketing plan can seem daunting, especially given the complexity and fast paced changes that surrounds marketing today.

Writing an effective marketing plan requires considerable research, time and commitment, which in turn requires discipline and focus. For many businesses, these attributes and resources are in short supply, and the process of developing or reviewing an outdated plan can present a challenge.

With this in mind, we believe that many businesses and organisations are often best served by engaging a specialist marketing provider to collaborate with them in developing a detailed marketing plan. Outsourcing to a qualified marketing specialist ensures your marketing plan will not only receive expert attention from someone who understands the current demands of the market, but also ensure that your marketing plan will receive the substantial time, dedication and resources required in order to prove effective.

Why use Marketing Search for your marketing plan

When you align yourself with a high quality specialist provider, your marketing plan process can be readily streamlined and customised in a cost effective manner.

The Marketing Search database only contains specialists that have undergone our thorough reference check to ensure reputation, reliability and expertise, taking the guess work out of finding a suitably qualified, high quality marketing specialist.

When locating a marketing professional through our platform, you can rest assured your marketing plan will be taken care of by a specialist that has intimate knowledge and proven experience in your marketplace.

At Marketing Search, you can search for the right marketing specialists or agency today for all or some of your marketing needs, including:

  • Undertaking a review of your marketing plan
  • Developing a marketing plan
  • Developing a new product or specific one off project plan
  • Market segmentation/customer- targeting- personas- buyer journey
  • Market and competitor analysis
  • Brand and pricing positioning
  • Marketing channels selection
  • Marketing campaign planning
  • Digital marketing transformation
  • Conducting a marketing audit

Keen to find the right partner to help you develop a solid strategy and plan for your businesses marketing?

Search via Marketing Search, or email us with your requirements.

Written by Neil Anderson
15th Nov, 2017

Neil Anderson is the founder and director of MarketingSearch.com.au a privately owned and operated Australian marketing search platform that enables businesses to transform their marketing impact and profitability through provisioning of better agency search & selection , talent sourcing & upskilling and project optimisation services.

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