Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organisations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Businesses and their marketing departments benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Automation platforms are used as a hosted or web-based solution, and no software installation is required .

Before you proceed to search ?


At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.

That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • New South Wales, Australia
    App Development, Content Marketing, Marketing Automation, Social Media Marketing Specialists, Web Designers & Developers
    Digital Garden

    Web Design Agency

    Digital Garden is a team of interface design and development specialists, creating seamless online experiences.

    We are large enough to offer you the knowledge and expertise we’ve gained servicing the Corporate and Government sectors, yet small enough to care. We are not a high volume agency so we can assure the clients we work with receive personal dedication and that everything we create is designed and built on-site, in our offices in Surry Hills.

    • Min Project Size
    • Employees
    • Video
  • Victoria, Australia
    App Development, Marketing Automation, Web Designers & Developers
    Edway Apps

    Software, Web & Mobile Applications Development

    EdwayApps is an Australian owned software, web and mobile application development company with the offices located in Sydney and Melbourne. Our creative and talented team uses cutting edge technology to turn your business ideas into business success. Our dynamic team of software experts deliver value to clients worldwide.

    • Min Project Size
    • Employees
    • Video