Marketing Analytics



Marketing Analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives by measuring using important business metrics, such as ROI, marketing attribution and overall marketing effectiveness. In other words, it tells you how your marketing programs are really performing.


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It is important to state the difference between web analytics and marketing analytics. Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. Marketing analytics includes data not only from your website, but also from other sources like email, social media, and even offline events. Marketing analytics are also usually people-centric, featuring the prospect, lead, or customer as the unit of focus, whereas web analytics usually regard the page view as the unit of focus in its reports. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. From this common view, you can extract analytical results that can provide invaluable assistance in driving your marketing efforts forward. As businesses have expanded into new marketing categories, new technologies have been adopted to support them. Because each new technology was typically deployed in isolation, the result for many businesses is a disparate collection of disconnected data environments. Consequently, marketers often make decisions based on data from individual channels (website metrics, for example), not taking into account the entire marketing picture. Social media data alone is not enough. Web analytics data alone is not enough. And tools that look at just a snapshot in time for a single channel are woefully inadequate. Marketing analytics, by contrast, considers all marketing efforts across all channels over a span of time – which is essential for sound decision making and effective, efficient program execution. Marketing analytics can lead to better lead nurturing and management, which leads to more revenue and greater profitability. By more effectively managing leads and being able to tie those leads to sales – which is known as closed-loop marketing analytics – you can see which specific marketing initiatives are contributing to your bottom line. Marketing Analytics activities typically comprise both analytics and data engineering.








Analytics & Data Engineering Activities

The coordinating and creating of effective strategies to collect data
The analysis of information
Research
Implementation of analytics solutions
Visualisation & Reporting
Optimisation & Attribution
Predictive Modelling
Data mining and wharehousing
Data integration
Data cleansing and management
Data Quality Analysis



Most of the providers listed in this category are independently owned specialist analytics and data engineering businesses.


Each of the specialists listed promote a high degree of competency in marketing analytics and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.


Before you proceed to search?


 

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.



That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • Victoria, Australia
    Advertising Specialists, Branding Specialists, Marketing Analytics, Social Media Marketing Specialists
    Spinach

    Melbourne
    Advertising Agency

    We’re a full service, thoroughly integrated agency with a unique agency structure and a simplified, proven process.

    We champion a new approach called Consentric Thinking™.

    We combine media, data, analytics, technology and creativity to drive business change and help our clients grow stronger.

    We operate with one P&L to remain truly agnostic and avoid pre-determined thinking.

    We’re a team of passionate problem solvers who believe in the power of creativity to transform organisations.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • New South Wales, Australia
    Branding Specialists, Marketing Analytics
    Naked Communications

    Sydney
    Creative Marketing & Branding Agency

    Naked is a creative business that has been built to better help clients navigate the modern communications landscape. To better understand people, to better understand the full picture of how communications work, and to join the dots to make sense of how to most effectively unlock growth.

    • Min Project Size
      tba
    • Employees
      100+
    • Video
  • New South Wales, Australia
    Marketing Analytics, Search Marketing SEO
    Indago Digital

    Sydney
    SEO, SEM, Web Design and Analytics Specialists

    Indago Digital are Bing certified and a Google Premier Partner. We are the industries search experts providing SEO and SEM training to IAB and ADMA.
    We are a digital marketing agency that specializes in running acquisition campaigns through the channels that drive low cost conversions. SEO and SEM are at the heart of what we do but we’re also experts in Display, Mobile and Social Media.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • New South Wales, Australia
    Conversion Optimisation, Marketing Analytics
    In Marketing We Trust

    Sydney
    Online Marketing Optimisation Agency

    We are the online marketing optimisation agency of choice for travel brands. We focus on return, not vanity metrics.
    We’ve worked with many highly successful travel clients like Expedia, Club Med, Columbus Direct and eBay.

    Our team deliver growth marketing through
    * Increased traffic generation (Adwords, Social Ads, SEO, Content marketing)
    * Increased site performance using conversion rate optimisation
    * A more targeted approach using data science and analytics to generate insights and boost profit.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
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