We are an independently owned and operated Australian marketing services business that has evolved to enable businesses to better improve or transform their marketing impact and profitability.
This is facilitated through the promotion and provisioning of three core strategic competencies / services namely ;
1.Smarter search and selection of ‘Best Fit’ marketing specialist solutions.
2.Improved sourcing for ‘Right Fit” talent from the broader hidden passive candidate markets.
3.Better practice project outsourcing management and development and retention of marketing talent.
Our mission is first and foremost to change the way businesses traditionally search and select marketing services and talent and in doing so open up their discovery process towards a broader market of above average best & right fit solutions.
In doing both we endeavour to simplify and unbundle many of the complexities for business in their search for marketing solutions and talent whilst reducing the time, costs and risks typically associated with their traditional practices and processes.
The Product: Marketing Search is an integrated marketing services search platform.
Our Customer Market: Businesses with limited marketing resources or expertise seeking to improve and/or transform their marketing impact and profitability. SMB’s typically with 10 to 500 employees.Businesses that are currently invested in marketing and looking for high performance quality bespoke solutions.Businesses that measure investment value in performance outcomes not lowest price upfront.
The Key Benefits : Improve marketing impact and profitability through saving time, reducing the risks and performance outcomes and costs that are typically associated with poor agency and/or talent search and selection and outsourcing project management.
How are we unnique : Our focus is on enabling businesses to find their ‘Best fit’ marketing specialist solutions and/or the ‘Right Fit’ marketing talent needed to cut through and bring success and future growth.
Technology has changed Marketing and made the landscape more complex and fragmented. It has also empowered the buyer market , increased competition and is increasingly forcing many businesses to re-evaluate their current business models.
As a consequence it is imperative that businesses reset their approaches to marketing practices to maintain relevance and visibility in an increasingly competitive marketplace.
At Marketing Search we believe that it is no longer good enough to be average in your marketing practices in order to compete , you simply won’t cut through the market noise and be heard , your marketing practices needs to be above average and the sooner the better.
In order to be better than average your marketing will demand businesses have even greater competencies in strategic planning and research, have the right data and insights into their customers, create high quality valued content and execute campaigns and communications efficently across multiple platforms and devices using the right technologies.
Problem for most small to medium size businesses is that they are generally time , resource and expertise poor when it comes to marketing and will increasingly struggle to keep up with better practices due to the speed of technology change.
Barring a significant investment in marketing resources , it is our fundamental belief that the best strategy to counter these challenges is to outsource more of the marketing to specialists.
Outsourcing makes good business and economic sense however is only as good as the business’s ability to manage the process and pick the ‘best fit ‘ partner(s) . The approach and process of agency search and selection for many SME’s needs to change and move away from its traditional practice of relying on referrals from friends /peers or using the same agency they have in the past for their future needs, both of which limit a business’s options and potential for delivering top performance outcomes.
What is needed is greater discovery and consideration towards engaging alternate provider solutions that offer greater specialisation , greater insights , more efficient execution and business partnering and customer service levels that lead to better customer outcomes, growth and returns on your marketing spends.
The age of the internet has now brought commoditisation of products and services to a new reality for many businesses. The only sustainable competitive advantage businesses increasingly have comes down to how they communication , how they market and the customer experience they provide.
For businesses employing in house marketing professionals the pace of technology change will also present additional challenges.
It is our belief that employers will need to invest in further skills development of their marketers towards developing higher valued strategic competencies as automation in the workplace increases.
We are also conscious of the fact that the structure of work and workplaces will change significantly from here forward and that investments in the upskilling of employees will support ongoing retention, stability and the overall performance for businesses.
Make sure your business is not settling for average marketing solutions and continually investing in the up-skilling of your in-house marketers.