Our key services are centred around the provisioning of specialist/ agency expert search and shortlisting, job matching, talent sourcing and the promotion of better practices in marketing.
We are not an agency nor a consultancy but a marketer centric and driven platform dedicated to making better marketers.
WE DO THAT THROUGH;
Our purpose is to enable marketers and entrepreneurs to become better marketers so as to support their business’s future growth and prosperity and employment at a time of great challenge and opportunity in the market.
Our points of difference relates to a marketplace platform that promotes;
Technology has changed Marketing and made the landscape more complex and fragmented. It has also empowered the buyer market , increased competition and is increasingly forcing many businesses to re-evaluate their current business models.As a consequence it is imperative that businesses reset their approaches to marketing practices to maintain relevance and visibility in an increasingly competitive marketplace.
At Marketing Search we believe that it is no longer good enough to be average in your marketing practices in order to compete , you simply won’t cut through the market noise and be heard , your marketing practices need to be above average and the sooner the better.
Problem for most small to medium size businesses is that they are generally time , resource and expertise poor when it comes to marketing and will increasingly struggle to keep up with better practices due to the speed of technology change.Barring a significant investment in marketing resources , it is our fundamental belief that the best strategy to counter these challenges is to outsource more of the marketing to specialists.
Outsourcing makes good business and economic sense however is only as good as the business’s ability to manage the process and pick the ‘best fit ‘ partner(s) . The approach and process of agency search and selection for many SME’s needs to change and move away from its traditional practice of relying on referrals from friends /peers or using the same agency they have in the past for their future needs, both of which limit a business’s options and potential for delivering top performance outcomes.
What is needed is greater discovery and consideration towards engaging alternate provider solutions that offer greater specialisation , greater insights , more efficient execution and business partnering and customer service levels that lead to better customer outcomes, growth and returns on your marketing spends.
The age of the internet has now brought commoditisation of products and services to a new reality for many businesses. The only sustainable competitive advantage businesses increasingly have comes down to how they communication , how they market and the customer experience they provide.
For businesses employing in house marketing professionals the pace of technology change will also present additional talent retention challenges.
It is our belief that employers will need to invest in further development of their marketers towards developing higher valued skills and competencies that cannot be readily done by automation, machine learning and or artificial intelligence.We are also conscious of the fact that the structure of work and workplaces will change significantly from here forward and that investments in the up-skilling of employees will support ongoing retention, stability and the overall performance for businesses.