ABOUT US

WHO ARE WE AND WHAT WE DO?

WE ARE AN INDEPENDENTLY OWNED AND OPERATED INTEGRATED MARKETING SOLUTIONS PLATFORM SERVING AUSTRALIAN SME MARKETERS AND ENTREPRENEURS.

Our key services are centred around the provisioning of specialist/ agency expert search and shortlisting, job matching, talent sourcing and the promotion of better practices in marketing.
We are not an agency nor a consultancy but a marketer centric and driven platform dedicated to making better marketers.

OUR MISSION

IS TO MAKE BETTER MARKETERS

WE DO THAT THROUGH;

  • Enabling and promoting greater confidence and adoption in the outsourcing of specialist marketing activities.
  • Opening up and improving provider search & selection processes to realise better performance and outcomes.
  • Identifying and connecting Marketers to a curated pool of trusted and proven specialist solutions.
  • Providing Marketers with a better way to source and onboard the hard to find in-house talent they need.
  • Providing and sharing foundational marketing knowledge and insights that matter and support better practices and performance outcomes.
  • Supporting Marketers in developing the mindset to cope with continuous disruption and change in the marketing workplace.

  • OUR TRIBE

    MARKETERS & ENTREPRENEURS LOOKING TO FURTHER IMPROVE AND/OR TRANSFORM THEIR MARKETING EFFECTIVENESS, IMPACT AND PROFESSIONALISM.

    IN ADDITION;

  • That recognise and value strategy, creativity and specialism as the central drivers for differentiation , attention and success in marketing today.
  • Are seeking specialist expertise and bespoke solutions to their marketing challenges and problems.
  • Have established marketing budgets who measure investment value in performance outcomes not lowest price upfront.
  • Seek and value partnering , personalisation, flexibility and transparency in their supplier relationships.
  • Value independent objective guidance in the search and selection of solution providers and talent.

  • OUR PURPOSE & POINTS OF DIFFERENCE

    Our purpose is to enable marketers and entrepreneurs to become better marketers so as to support their business’s future growth and prosperity and employment at a time of great challenge and opportunity in the market.

    Our points of difference relates to a marketplace platform that promotes;

  • Solution providers with demonstrated high levels of specialism and creativity in their marketing craft over generalists or those promoting bundled package or offshore solutions.
  • Small to medium independently owned and operated Australian marketing specialist and agency firms over larger businesses or those attaching to internationally owned holding companies.
  • A candidate centric cost & time efficient approach to the matching and placement of marketing talent over traditional drawn out and expensive traditional recruitment processes and practices.
  • A commitment towards developing better marketing practices and benchmarking standards with the community of marketers and entrepreneurs we serve.

  • WHAT WILL IT DO FOR YOU AS A MARKETER OR ENTREPRENEUR ?

  • Challenge you to re-evaluate and reset your approach to your marketing and in doing so make you a better marketer.
  • Simplify and generate greater awareness of the broader market solutions landscape and options open to you and keep you informed of new developments.
  • Save time, risks and costs associated in your search and selection of best fit marketing partners and talent from across Australia.
  • Provide you with access to a hidden pool of talent , speed up your on-boarding ,reduce your talent acquisition costs and improve talent retention.
  • Provide your business with valued insights ,knowledge ,processes and training to better plan , prepare and optimise your marketing and manage outsourced projects.
  • Provide you with an independently objective solutions platform from which to transform your marketing effectiveness , impact and business profitability.

  • THE DRIVING PHILOSOPHY AND BELIEFS THAT UNDERLIE MARKETING SEARCH’S MARKET OFFERINGS

    Technology has changed Marketing and made the landscape more complex and fragmented. It has also empowered the buyer market , increased competition and is increasingly forcing many businesses to re-evaluate their current business models.As a consequence it is imperative that businesses reset their approaches to marketing practices to maintain relevance and visibility in an increasingly competitive marketplace.

    At Marketing Search we believe that it is no longer good enough to be average in your marketing practices in order to compete , you simply won’t cut through the market noise and be heard , your marketing practices need to be above average and the sooner the better.

    Problem for most small to medium size businesses is that they are generally time , resource and expertise poor when it comes to marketing and will increasingly struggle to keep up with better practices due to the speed of technology change.Barring a significant investment in marketing resources , it is our fundamental belief that the best strategy to counter these challenges is to outsource more of the marketing to specialists.

    Outsourcing makes good business and economic sense however is only as good as the business’s ability to manage the process and pick the ‘best fit ‘ partner(s) . The approach and process of agency search and selection for many SME’s needs to change and move away from its traditional practice of relying on referrals from friends /peers or using the same agency they have in the past for their future needs, both of which limit a business’s options and potential for delivering top performance outcomes.

    What is needed is greater discovery and consideration towards engaging alternate provider solutions that offer greater specialisation , greater insights , more efficient execution and business partnering and customer service levels that lead to better customer outcomes, growth and returns on your marketing spends.

    The age of the internet has now brought commoditisation of products and services to a new reality for many businesses. The only sustainable competitive advantage businesses increasingly have comes down to how they communication , how they market and the customer experience they provide.

    For businesses employing in house marketing professionals the pace of technology change will also present additional talent retention challenges.
    It is our belief that employers will need to invest in further development of their marketers towards developing higher valued skills and competencies that cannot be readily done by automation, machine learning and or artificial intelligence.We are also conscious of the fact that the structure of work and workplaces will change significantly from here forward and that investments in the up-skilling of employees will support ongoing retention, stability and the overall performance for businesses.

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