Market Research & Consumer Insight


 Market research and consumer insights are not polar ends of a spectrum. They are part of the same continuum, and must work together.

Market research is a multi-faceted and strategic approach that helps reveal WHAT a marketplace (or multiple marketplaces) truly look like in terms of demographics, competitors, trends, and so on.

Consumer insight reveals WHY customers behave in certain ways based on variables and factors, such as brand perception, relevant marketing messages, and so on.

At Marketing Search we have sourced solutions that address both the WHAT and WHY for our business customers — that is, combined market research with consumer insights to empower businesses with actionable intelligence and a more complete picture to make smarter, safer, faster and more profitable business decisions in their marketing.

Market research without consumer insights is just data. And consumer insights without market research is just opinion. But if you put them together, you get what matters most: improved results!




Customer insight is the understanding of your customer, based on their buying behaviour, their experiences with your business , their beliefs or needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data.

Customer insight analysis allows you to identify patterns in their buying, learn about their business operation, including product lines and find out exactly what's important to them.The real goal of a customer insight is to reveal something that a business can act upon.

Market Research & Customer Insight Activities

  • Market & Competitor analysis
  • Customer Insight research
  • Data analysis
  • Statistical consulting
  • Analytics services
  • Qualitative research
  • Quantitative research
  • Online quantitative research
  • Focus groups
  • Telephone canvassing
  • Survey research
  • Providers of services listed in this category are generally independent and not part of a full service provider agency.

    Before you proceed to search?


     

    At Marketing Search, we recommend you always take the time to think critically about what you plan to do. Establish your marketing goals up-front and be very clear about your desired outcomes before approaching any provider.

     

    By doing this, you'll prevent many unexpected and unwelcome bumps from arising further down the track. These obstacles inevitably cause budget blow-outs and time delays when it comes to bringing your project to market.

    That being said, please take a moment to firstly reflect on our Checklist: Search & Selection of Marketing Service Providers.

    Having done some basic research, you should now be well positioned to start your search for that ideal partner.  

    We recommend creating a shortlist of up to three providers in your initial search, with the aim to further qualify them down to two. Ask those two shortlisted specialists to then submit their proposal in person for your final decision on selection.

    Good luck.


    FILTER YOUR SEARCH FOR SPECIALISTS BY STATE LOCATION
    TIME STRAPPED AND/OR NOT QUITE SURE WHICH PARTNERS TO SHORTLIST?

    1) Location
    2) Search...
    • SA, Australia
      Market Researchers
      McGregor Tan Pty

      Adelaide
      Market & Social Research Agency

      In a marketplace full of noise, McGregor Tan helps businesses and brands understand their place in the world through market and social research. Established in 1976, McGregor Tan is Adelaide’s first full-service social and market research company.

      • Min Project Size
        tba
      • Employees
        10-25
    • SA, Australia
      Market Researchers
      Square Holes

      Adelaide – Melbourne
      Market Research Agency

      Square Holes is a market research, consumer insight and strategy agency launched in Adelaide in 2004, and now consulting well beyond.

      • Min Project Size
        tba
      • Employees
        6-10
    • Australia
      Market Researchers
      Colmar Brunton Research

      Sydney/Melbourne/Brisbane/Canberra/Adelaide
      Market Research Agency

      Australia’s largest independently owned market research agency. We’re acknowledged as experts in research in sectors of FMCG,Services,Social & Government.

      • Min Project Size
        tba
      • Employees
        25-50
    • Australia
      Market Researchers
      Harrison Research Pty Ltd

      Sydney/Melbourne/Adelaide
      Market & Social Research Agency

      Harrison Research is a national company with offices in Sydney, Melbourne and Adelaide. We are a leading market and social research business, holding an enviable reputation and wealth of experience developed over more than 20 years.

      • Min Project Size
        tba
      • Employees
        25-50
    • SA, Australia
      Market Researchers
      Action Market Research Pty Ltd

      Adelaide
      Market & Social Research Agency

      We specialise in providing high quality and reliable market research services at competitive rates.Our in-house fieldwork services include online surveys, computer aided telephone interviewing (CATI), depth interviewing, focus groups, and recruiting.

      • Min Project Size
        tba
      • Employees
        6-10
    • SA, Australia
      Market Researchers
      Intuito Pty Ltd

      Adelaide
      Marketing Research Agency

      Intuito specialises in branding studies, advertising and communication creative testing and identifying market opportunities that will help your business grow.

      Intuito has identified issues for local, regional and interstate clients and partnered with multiple sectors that include Government, manufacturing, finance, retail amongst many others.

      • Min Project Size
        tba
      • Employees
        10-25
    • SA, Australia
      Market Researchers
      Mint Research

      Adelaide
      Boutique Research Consultancy

      Whatever the issue – panoramic, granular, or anywhere in between – we design bespoke research that will give you the information you need to make better, more informed decisions.We are experienced quantitative and qualitative researchers. Our suite of services includes a vast range of research techniques and methodologies.

      • Min Project Size
        tba
      • Employees
        6-10
    • Australia
      Market Researchers
      Newfocus

      Melbourne – Sydney – Adelaide
      Market & Social Research Agency

      Arguably a leader in the industry, the Newfocus team are highly trained in market research and come from a broad range of disciplines and backgrounds. We are friendly, passionate and client-focused in what we do, having the ability to synthesize data and produce reports that build knowledge and insight, uncovering opportunities that build success, all in a personal way.

      • Min Project Size
        tba
      • Employees
        6-10
    • Victoria, Australia
      Branding Specialists, Market Researchers
      Cooperate

      South Melbourne
      All-In-One Marketing Operations Platform

      Designed to provide ultimate visibility and control over your brand, Cooperate Platform allows organisations to visualise their customer journey, deliver great content at each stage of that journey and see how it all performs.

      By bringing people, processes and content into one place, our platform ensures brand consistency, improves work efficiency and provides greater insight into future marketing strategy and planning.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
    • New South Wales, Australia
      App Development, Market Researchers, Web Designers & Developers
      Picket Studio

      Sydney
      Digital Design and UX Agency

      We create world class online services for organisations as serious about user experience as we are.
      We engage deeply, strategically and skillfully with you and your team to help you master the digital economy, understand change and deliver what users expect.

      We’ve helped our clients fund cancer research, clean up Sydney, sell out shows, plan lifetime finances and get people into jobs.

      • Min Project Size
        tba
      • Employees
        6-10
      • Video
    • Victoria, Australia
      Market Researchers
      JWS Research

      Melbourne
      Research Firm

      Independence delivers objective insights and clear results. JWS Research is an independent, privately owned research firm with experienced professionals who are truly passionate about delivering strategic advice based on insightful and timely research.

      The senior research team at JWS has a collective experience that is trusted and relied upon by all tiers of Government, consultants and media alike to provide robust and accurate results.

      • Min Project Size
        tba
      • Employees
        10-25
    • New South Wales, Australia
      Market Researchers
      Ekas

      Sydney
      Market Research Services

      Many things to many people

      Ekas has been supporting the market research industry since 1971 and after many technology iterations we are still at the cutting edge offering these key services:

      face to face – recruitment – online – communities – panel management – CATI – coding – data entry – analysis – reporting tools – tracking – healthcare

      • Min Project Size
        tba
      • Employees
        100+
    • New South Wales, Australia
      Market Researchers
      Susan Bell Research

      Sydney
      Market and Social Research Agency

      We are researchers who think beyond research. Our aim is to design our research for insight because the most important stage in any research project is tailored research design.

      MAKING SENSE

      We make sense out of complex and complicated problems, so our clients can see clearly what to do next.

      • Min Project Size
        tba
      • Employees
        1-5
    • Victoria, Australia
      Market Researchers
      Evolve Research & Consulting

      Melbourne
      Full Service Market and Social Research Agency

      Founded in 2010, we pride ourselves on our long lasting, enduring client partnerships. We invest in our people and technology to ensure your experience working with us places you at the forefront of research.

      Constantly challenging ourselves to be better than the last time, we move forward with you as your business grows.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      i-Link Research

      Sydney
      Online Market Research Services

      i-Link Research has been providing online market research services to clients nationally and globally since 2001. With expertise in, and technologies made for online quantitative and qualitative research, we have developed and refined our data collection methods over the course of more than 10,000 successfully delivered projects.

      Our systems and processes are managed to the highest research and quality standards and we are proud to be both ISO 20252 and ISO 26362 accredited.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      Market Focus International

      Sydney
      Marketing Consultant

      Market Focus International is a consultancy formed by Paul Korbel, one of Australia’s most experienced researchers, offering quantitative and qualitative studies on a local and international basis.

      In particular we have assisted companies with their needs in the Australian, New Zealand and Asian markets over the past 25 years, and offer and unsurpassed level of experience and knowledge of the region.

      • Min Project Size
        tba
      • Employees
        1-5
    • New South Wales, Australia
      Market Researchers
      McNair Yellow Squares

      Sydney
      Full-Service Market and Social Research

      McNair yellowSquares is one of the only full-service market and social research companies in Australia. Australian owned and operated, services range from design and consulting, through every conceivable research method, to reporting, presenting and dashboard delivery through our dashboard service, myScenar.io.
      s.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      Ruby Cha Cha Pty Ltd

      Sydney
      Market Research and Planning Consultancy

      People often ask us how we got our name. It’s very simple.
      Ruby is the colour of passion, enthusiasm and energy and Cha Cha is the dance – fun, spirited and memorable. We are fiercely independent, and innovative, harnessing the power of the people, experience and context for better decision making.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
    • New South Wales, Australia
      Market Researchers
      The Minter Group

      Sydney
      Market Research Services

      In 1981 Geoff Minter was Marketing Director of Lend Lease in Sydney (in the top 30 Australian companies after mining and finance organisations) when he decided to establish Minter Research a full service market research agency. As a registered psychologist and with a background in advertising (McCann Erickson) and market research with the Interpublic Group he switched to marketing with Cadbury-Schweppes and General Foods. These were senior marketing roles in global organisations, where market research played key roles in business and strategy development.

      • Min Project Size
        tba
      • Employees
        1-5
      • Video
    • New South Wales, Australia
      Market Researchers
      GFK Australia

      Sydney
      Market Research

      Our world is changing fast. Consumers, users, and buyers are calling the shots. New things become possible every second. And more complicated, too.

      Our clients are businesses around the globe. To make the best possible decisions every day, they need to really know what is going on, now and in the future.

      • Min Project Size
        tba
      • Employees
        100+
      • Video
    • New South Wales, Australia
      Market Researchers
      Apparent

      Sydney
      Customer Experience Agency

      Apparent delivers sought after strategy led customer management solutions covering concept through to implementation capabilities that helps organisations to evolve and adapt. We have a breadth of experience and a preoccupation around delivering content in the context of the audience.

      • Min Project Size
        tba
      • Employees
        100+
      • Video
    • Victoria, Australia
      Market Researchers
      National Field Services

      Melbourne
      Market Research

      National Field Services is one of the leading and most experienced Field and Tabulation consultancies in Australia, providing nationwide specialised market and social research solutions.

      Since 1985 we have been setting the standard in data collection and client consultancy. We work with clients from both the public and private sectors to provide quality and reliable data to help them understand their audience and make informed decisions for the future.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      Health Care Panel

      Byron Bay
      Full Service Market Research Agency

      Primarily servicing market research agencies in the US, Europe and Asia, Market Research Asia has positioned itself as a one stop shop for multi-country studies within Asia. Our primary focus is on the Health & Pharmaceutical industry, an ever growing industry which faces challenges in a region rapidly evolving both economically, demographically and socially.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      KBX Research

      Sydney
      Full Service Market Research Agency

      KBX Research based in Sydney was recently formed by some of Australia’s most experienced researchers. We specialize in undertaking fieldwork, analysis and reporting for companies that do not have resources in Australia, Asia and the Pacific. Our extensive experience in coordinating multi country studies throughout the region provides invaluable expertise for organisations that do not have researchers locally.

      • Min Project Size
        tba
      • Employees
        6-10
    • New South Wales, Australia
      Market Researchers
      bornfrom

      Sydney
      Design Consultancy

      Bornfrom is a design consultancy lead by Matteo Grand that works with talented freelancers from all over the world to help deliver exceptional experiences to any customer in any geography.

      We help design and deliver digital experiences that your customers love and trust. We do this by staying true to our principles and adapting our methodology.

      • Min Project Size
        tba
      • Employees
        10-25
    • Australian Capital Territory, Australia
      Market Researchers
      Modis

      Canberra
      UX/UI Design

      We prepare your business for change – delivering innovative solutions that answer real business problems.
      Our increasingly-digital world is disrupting business processes and outcomes. This disruption often works for the greater good. It forces businesses to adopt greater efficiencies and breaks down barriers that were previously clearly defined.

      • Min Project Size
        tba
      • Employees
        100+
    • Victoria, Australia
      Market Researchers
      Flint Interactive

      Melbourne
      Strategy UX and Creative

      Digital – It’s in our DNA
      We’re a Melbourne-based digital agency with over 10 years experience working with great businesses, either start-up or established, to develop products, apps, platforms, marketing websites & digital marketing.

      • Min Project Size
        http://www.flint.com.au/case-studies
      • Employees
        10-25
    • Queensland, Australia
      Market Researchers
      Speedwell Canberra

      Brisbane
      Website and Mobile Design

      Established in 1997, Speedwell specialises in the development of scalable, robust digital solutions. We provide expertise in business analysis, digital strategy, user experience and enterprise-grade web & mobile development.

      We help our public and private sector clients leverage the latest technology to achieve their business, marketing and communication goals. As your digital partner we strive to boost your productivity and profitability through the delivery of exceptional, integrated solutions.

      • Min Project Size
        tba
      • Employees
        10-25
    • New South Wales, Australia
      Market Researchers
      SQUIX

      Sydney
      Design Consultancy Agency

      Squix is a design consultancy that creates outstanding digital and brand experiences. Founded as Squiggle6 by CEO and Creative Director Daniel MacNamara in early 2007, our mandate was to create the best brand and communications experiences for our clients across brand identity, brand strategy, marketing collateral, communications, web and video.

      • Employees
        10-25
      • Video
    • New South Wales, Australia
      Market Researchers
      Mizko Media

      Sydney
      Product Design Agency

      I’m an entrepreneur with a strong background in product strategy and design. I’m currently the co-founder of Laddr, a smart and AI driven hiring platform for software engineers. I also run Mizko Media, a 6 person design studio based in Surry Hills.

      • Employees
        1-5
      • Video
    • New South Wales, Australia
      Market Researchers
      The Friendly Agency

      Sydney
      UX Digital Agency & Web Design

      Interactive design is the core of Friendly’s DNA. As a boutique creative agency, we ensure that brands communicate intelligently with its users.

      • Employees
        10-25
      • Video
    • New South Wales, Australia
      Market Researchers
      Pollen

      Sydney
      Digital Design, UX, Product and Startup Agency

      We’re a digital design, UX agency and product studio, creating premium brand experiences.
      We are a team of expert-practitioners with over two decades of agency experience building premium branded digital experiences.

      • Employees
        50-100
      • Video
    • Victoria, Australia
      Market Researchers
      iamSenthil

      Melbourne
      UI/UX Visual Designer

      My name is Senthil Nath and I am a freelance UX/UI designer based in Melbourne, Australia with over 10 years of experience in creating top-notch, elegant pixel-perfect designs for organisations ranging from agencies, start-ups and large companies. Designing is not just my job it is my biggest passion. User-centered design and usability are my key design priorities. I have crafted a wide range of responsive websites, ecommerce websites, user interface for Software as a Service (SaaS) applications and mobile apps in agile environment.

      • Employees
        1-5
      • Video
    • Victoria, Australia
      Market Researchers
      Thirst Studios

      Melbourne
      User Experience & Service Design Agency

      Think Responsibly
      Digital services to delight, challenge, and transform. We think responsibly, ethically and strive to create beautiful, useful experiences.

      What we do
      With a ‘people first’ approach, we are experts in Experience Design, Research & Testing, Service Design, Product Strategy, User Interface Design and Digital Development.

      • Employees
        1-5
      • Video
    • New South Wales, Australia
      Market Researchers
      Symplicit

      Sydney
      Customer-Led Innovation Consultancy

      Symplicit was founded on equal parts behavioural psychology & industrial design methods. People don’t know why they do what they do. So it’s our job to understand the gap and design what they didn’t realise they needed.

      • Min Project Size
        tba
      • Employees
        50-100
    • New South Wales, Australia
      Market Researchers
      AVE Idea

      Sydney
      Web Agency

      By focusing on long term relationships, we are able to better understand businesses. We design and develop a website that your company can be proud of. A website that best reflects what you do and what you have to offer to your customers.

      • Employees
        10-25
      • Video
    • Queensland, Australia
      Market Researchers
      Art-Work Agency

      Gold Coast
      Creative Digital Agency

      Art-Work is a multidisciplinary creative agency based on the Gold Coast, Australia.
      We specialise in the fields of photography, design, art and consultation.
      Through creative solutions we take ideas and make them tangible – we make creativity work for you and your business. By collaborating with organisations and individuals that share our love for culture, quality and lifestyle we craft meaningful experiences through photography, videography, graphic and digital design, art and consultation.

      • Employees
        1-5
      • Video
    • New South Wales, Australia
      Content Marketing, Market Researchers
      Goodman Lantern

      Sydney
      Marketing Research, Content Writing and Development

      FOUNDED BY AN AWARD-WINNING TEAM.
      Goodman Lantern was founded by ex-McKinsey, KPMG, and Deloitte consultants with the shared vision of freeing-up valuable time and increasing the productivity of decision makers, via access to a distributed team and cutting edge research and data

      • Min Project Size
        tba
      • Employees
        50-100
    • New South Wales, Australia
      Market Researchers
      Datarati

      Sydney
      Customer Journey & Experience Agency

      Datarati was co-founded by a group of Marketing Automation and CRM entrepreneurs and is now Asia-Pacific’s fastest growing Customer Journey & Experience Agency.

      Since 2009, the team at Datarati have been providing Lead, Customer and Member Lifecycle Marketing strategies to both B2C & B2B digital and data-driven marketers across Australia, New Zealand, Hong Kong, Thailand, Singapore, China & Japan.

      • Min Project Size
        tba
      • Employees
        10-25
    • New South Wales, Australia
      Market Researchers, Media Buying & Planning
      Affinity

      Sydney
      Data-driven Media, CX & Digital Agency

      Creativity is and always was, about the production of something original and worthwhile.

      If you want creativity that will make your customers come back for more, to tell their friends, or to overcome friction, you need our science. The Science Of Creativity.

      We start by testing hypotheses we set for each brief, then we use these insights to fuel our ideas; to produce ‘creative’ that improves your bottom line.

      • Employees
        10-25
      • Video
    • Victoria, Australia
      Market Researchers, Public Relations
      Ellis Jones

      Melbourne
      Social Impact | Research | Communications | Digital | Design

      Ellis Jones delivers award-winning research, strategy, communications and design to make a positive impact on society.
      The world moves quickly. We help people move with it.

      We exist to understand the unmet needs in society, working with organisations and communities to address them.

      • Min Project Size
        tba
      • Employees
        10-25
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