Market & Consumer Research


 Market & consumer research providers carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.Market research is an essential step for any business that aims to offer a product or service to a specific or niche market.




Often performed in conjunction with primary in-house research, it provides an unbiased, objective analysis of what’s happening in your target market, allowing businesses to gain an accurate understanding of the current market landscape, trends and industry issues.
Marketing research providers carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.

Marketing Research Activities

  • Market & Competitor analysis

  • Customer Insight research

  • Data analysis

  • Statistical consulting

  • Analytics services

  • Qualitative research

  • Quantitative research

  • Online quantitative research

  • Focus groups

  • Telephone canvassing

  • Survey research


  • Providers of Marketing Research listed in this category are generally independent and not part of a full service provider agency.


    Many providers will however as a matter of course provide their clients with market research services , however in many instances the competencies are not in house and activities are sub contracted or outsourced to independent specialist market resesarchers such as those we list here.

    Before you proceed to search?


     

    At Marketing Search, we recommend you always take the time to think critically about what you plan to do. Establish your marketing goals up-front and be very clear about your desired outcomes before approaching any provider.

     

    By doing this, you'll prevent many unexpected and unwelcome bumps from arising further down the track. These obstacles inevitably cause budget blow-outs and time delays when it comes to bringing your project to market.

    That being said, please take a moment to firstly reflect on our Checklist: Search & Selection of Marketing Service Providers.

    You can also check out the valued information we have listed in our Better Practice Blog to further support your next outsource marketing project.

    Having done some basic research, you should now be well positioned to start your search for that ideal partner.  

    We recommend creating a shortlist of up to three providers in your initial search, with the aim to further qualify them down to two. Ask those two shortlisted specialists to then submit their proposal in person for your final decision on selection.

    Good luck.

    • SA, Australia
      Market Researchers
      McGregor Tan Pty

      Adelaide
      Market & Social Research Agency

      In a marketplace full of noise, McGregor Tan helps businesses and brands understand their place in the world through market and social research. Established in 1976, McGregor Tan is Adelaide’s first full-service social and market research company.

      • Min Project Size
        tba
      • Employees
        10-25
    • SA, Australia
      Market Researchers
      Square Holes

      Adelaide – Melbourne
      Market Research Agency

      Square Holes is a market research, consumer insight and strategy agency launched in Adelaide in 2004, and now consulting well beyond.

      • Min Project Size
        tba
      • Employees
        6-10
    • Australia
      Market Researchers
      Colmar Brunton Research

      Sydney/Melbourne/Brisbane/Canberra/Adelaide
      Market Research Agency

      Australia’s largest independently owned market research agency. We’re acknowledged as experts in research in sectors of FMCG,Services,Social & Government.

      • Min Project Size
        tba
      • Employees
        25-50
    • Australia
      Market Researchers
      Harrison Research Pty Ltd

      Sydney/Melbourne/Adelaide
      Market & Social Research Agency

      Harrison Research is a national company with offices in Sydney, Melbourne and Adelaide. We are a leading market and social research business, holding an enviable reputation and wealth of experience developed over more than 20 years.

      • Min Project Size
        tba
      • Employees
        25-50
    • SA, Australia
      Market Researchers
      Action Market Research Pty Ltd

      Adelaide
      Market & Social Research Agency

      We specialise in providing high quality and reliable market research services at competitive rates.Our in-house fieldwork services include online surveys, computer aided telephone interviewing (CATI), depth interviewing, focus groups, and recruiting.

      • Min Project Size
        tba
      • Employees
        6-10
    • SA, Australia
      Market Researchers
      Intuito Pty Ltd

      Adelaide
      Marketing Research Agency

      Intuito specialises in branding studies, advertising and communication creative testing and identifying market opportunities that will help your business grow.

      Intuito has identified issues for local, regional and interstate clients and partnered with multiple sectors that include Government, manufacturing, finance, retail amongst many others.

      • Min Project Size
        tba
      • Employees
        10-25
    • Australia
      Market Researchers
      Newfocus

      Melbourne – Sydney – Adelaide
      Market & Social Research Agency

      Arguably a leader in the industry, the Newfocus team are highly trained in market research and come from a broad range of disciplines and backgrounds. We are friendly, passionate and client-focused in what we do, having the ability to synthesize data and produce reports that build knowledge and insight, uncovering opportunities that build success, all in a personal way.

      • Min Project Size
        tba
      • Employees
        6-10
    • SA, Australia
      Market Researchers
      Mint Research

      Adelaide
      Boutique Research Consultancy

      Whatever the issue – panoramic, granular, or anywhere in between – we design bespoke research that will give you the information you need to make better, more informed decisions.We are experienced quantitative and qualitative researchers. Our suite of services includes a vast range of research techniques and methodologies.

      • Min Project Size
        tba
      • Employees
        6-10
    • New South Wales, Australia
      Market Researchers
      Ekas

      Sydney
      Market Research Services

      Many things to many people

      Ekas has been supporting the market research industry since 1971 and after many technology iterations we are still at the cutting edge offering these key services:

      face to face – recruitment – online – communities – panel management – CATI – coding – data entry – analysis – reporting tools – tracking – healthcare

      • Min Project Size
        tba
      • Employees
        100+
    • New South Wales, Australia
      Market Researchers
      Susan Bell Research

      Sydney
      Market and Social Research Agency

      We are researchers who think beyond research. Our aim is to design our research for insight because the most important stage in any research project is tailored research design.

      MAKING SENSE

      We make sense out of complex and complicated problems, so our clients can see clearly what to do next.

      • Min Project Size
        tba
      • Employees
        1-5
    • Victoria, Australia
      Market Researchers
      Evolve Research & Consulting

      Melbourne
      Full Service Market and Social Research Agency

      Founded in 2010, we pride ourselves on our long lasting, enduring client partnerships. We invest in our people and technology to ensure your experience working with us places you at the forefront of research.

      Constantly challenging ourselves to be better than the last time, we move forward with you as your business grows.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      i-Link Research

      Sydney
      Online Market Research Services

      i-Link Research has been providing online market research services to clients nationally and globally since 2001. With expertise in, and technologies made for online quantitative and qualitative research, we have developed and refined our data collection methods over the course of more than 10,000 successfully delivered projects.

      Our systems and processes are managed to the highest research and quality standards and we are proud to be both ISO 20252 and ISO 26362 accredited.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      The Minter Group

      Sydney
      Market Research Services

      In 1981 Geoff Minter was Marketing Director of Lend Lease in Sydney (in the top 30 Australian companies after mining and finance organisations) when he decided to establish Minter Research a full service market research agency. As a registered psychologist and with a background in advertising (McCann Erickson) and market research with the Interpublic Group he switched to marketing with Cadbury-Schweppes and General Foods. These were senior marketing roles in global organisations, where market research played key roles in business and strategy development.

      • Min Project Size
        tba
      • Employees
        1-5
      • Video
    • New South Wales, Australia
      Market Researchers
      Market Focus International

      Sydney
      Marketing Consultant

      Market Focus International is a consultancy formed by Paul Korbel, one of Australia’s most experienced researchers, offering quantitative and qualitative studies on a local and international basis.

      In particular we have assisted companies with their needs in the Australian, New Zealand and Asian markets over the past 25 years, and offer and unsurpassed level of experience and knowledge of the region.

      • Min Project Size
        tba
      • Employees
        1-5
    • New South Wales, Australia
      Market Researchers
      McNair Yellow Squares

      Sydney
      Full-Service Market and Social Research

      McNair yellowSquares is one of the only full-service market and social research companies in Australia. Australian owned and operated, services range from design and consulting, through every conceivable research method, to reporting, presenting and dashboard delivery through our dashboard service, myScenar.io.
      s.

      • Min Project Size
        tba
      • Employees
        25-50
    • New South Wales, Australia
      Market Researchers
      Ruby Cha Cha Pty Ltd

      Sydney
      Market Research and Planning Consultancy

      People often ask us how we got our name. It’s very simple.
      Ruby is the colour of passion, enthusiasm and energy and Cha Cha is the dance – fun, spirited and memorable. We are fiercely independent, and innovative, harnessing the power of the people, experience and context for better decision making.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
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