Market & Consumer Research


 Market & consumer research providers carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.Market research is an essential step for any business that aims to offer a product or service to a specific or niche market.




Often performed in conjunction with primary in-house research, it provides an unbiased, objective analysis of what’s happening in your target market, allowing businesses to gain an accurate understanding of the current market landscape, trends and industry issues.
Marketing research providers carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.

Marketing Research Activities

  • Market & Competitor analysis

  • Customer Insight research

  • Data analysis

  • Statistical consulting

  • Analytics services

  • Qualitative research

  • Quantitative research

  • Online quantitative research

  • Focus groups

  • Telephone canvassing

  • Survey research


  • Providers of Marketing Research listed in this category are generally independent and not part of a full service provider agency.


    Many providers will however as a matter of course provide their clients with market research services , however in many instances the competencies are not in house and activities are sub contracted or outsourced to independent specialist market resesarchers such as those we list here.

    Before you proceed to search?


     

    At Marketing Search, we recommend you always take the time to think critically about what you plan to do. Establish your marketing goals up-front and be very clear about your desired outcomes before approaching any provider.

     

    By doing this, you'll prevent many unexpected and unwelcome bumps from arising further down the track. These obstacles inevitably cause budget blow-outs and time delays when it comes to bringing your project to market.

    That being said, please take a moment to firstly reflect on our Checklist: Search & Selection of Marketing Service Providers.

    You can also check out the valued information we have listed in our Better Practice Blog to further support your next outsource marketing project.

    Having done some basic research, you should now be well positioned to start your search for that ideal partner.  

    We recommend creating a shortlist of up to three providers in your initial search, with the aim to further qualify them down to two. Ask those two shortlisted specialists to then submit their proposal in person for your final decision on selection.

    Good luck.

    • Australia
      Market Researchers
      Newfocus

      Melbourne – Sydney – Adelaide
      Market & Social Research Agency

      Arguably a leader in the industry, the Newfocus team are highly trained in market research and come from a broad range of disciplines and backgrounds. We are friendly, passionate and client-focused in what we do, having the ability to synthesize data and produce reports that build knowledge and insight, uncovering opportunities that build success, all in a personal way.

      • Min Project Size
        tba
      • Employees
        6-10
    • Australia
      Market Researchers
      Harrison Research Pty Ltd

      Sydney/Melbourne/Adelaide
      Market & Social Research Agency

      Harrison Research is a national company with offices in Sydney, Melbourne and Adelaide. We are a leading market and social research business, holding an enviable reputation and wealth of experience developed over more than 20 years.

      • Min Project Size
        tba
      • Employees
        25-50
    • SA, Australia
      Market Researchers
      McGregor Tan Pty

      Adelaide
      Market & Social Research Agency

      In a marketplace full of noise, McGregor Tan helps businesses and brands understand their place in the world through market and social research. Established in 1976, McGregor Tan is Adelaide’s first full-service social and market research company.

      • Min Project Size
        tba
      • Employees
        10-25
    • SA, Australia
      Market Researchers
      Square Holes

      Adelaide – Melbourne
      Market Research Agency

      Square Holes is a market research, consumer insight and strategy agency launched in Adelaide in 2004, and now consulting well beyond.

      • Min Project Size
        tba
      • Employees
        6-10
    • SA, Australia
      Market Researchers
      Action Market Research Pty Ltd

      Adelaide
      Market & Social Research Agency

      We specialise in providing high quality and reliable market research services at competitive rates.Our in-house fieldwork services include online surveys, computer aided telephone interviewing (CATI), depth interviewing, focus groups, and recruiting.

      • Min Project Size
        tba
      • Employees
        6-10
    • SA, Australia
      Market Researchers
      Intuito Pty Ltd

      Adelaide
      Marketing Research Agency

      Intuito specialises in branding studies, advertising and communication creative testing and identifying market opportunities that will help your business grow.

      Intuito has identified issues for local, regional and interstate clients and partnered with multiple sectors that include Government, manufacturing, finance, retail amongst many others.

      • Min Project Size
        tba
      • Employees
        10-25
    • SA, Australia
      Market Researchers
      Mint Research

      Adelaide
      Boutique Research Consultancy

      Whatever the issue – panoramic, granular, or anywhere in between – we design bespoke research that will give you the information you need to make better, more informed decisions.We are experienced quantitative and qualitative researchers. Our suite of services includes a vast range of research techniques and methodologies.

      • Min Project Size
        tba
      • Employees
        6-10
    • Australia
      Market Researchers
      Colmar Brunton Research

      Sydney/Melbourne/Brisbane/Canberra/Adelaide
      Market Research Agency

      Australia’s largest independently owned market research agency. We’re acknowledged as experts in research in sectors of FMCG,Services,Social & Government.

      • Min Project Size
        tba
      • Employees
        25-50

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