Market & consumer research providers carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups.Market research is an essential step for any business that aims to offer a product or service to a specific or niche market.
Providers of Marketing Research listed in this category are generally independent and not part of a full service provider agency.
Many providers will however as a matter of course provide their clients with market research services , however in many instances the competencies are not in house and activities are sub contracted or outsourced to independent specialist market resesarchers such as those we list here.
At Marketing Search, we recommend you always take the time to think critically about what you plan to do. Establish your marketing goals up-front and be very clear about your desired outcomes before approaching any provider.
By doing this, you'll prevent many unexpected and unwelcome bumps from arising further down the track. These obstacles inevitably cause budget blow-outs and time delays when it comes to bringing your project to market.
That being said, please take a moment to firstly reflect on our Checklist: Search & Selection of Marketing Service Providers.
You can also check out the valued information we have listed in our Better Practice Blog to further support your next outsource marketing project.
Having done some basic research, you should now be well positioned to start your search for that ideal partner.
We recommend creating a shortlist of up to three providers in your initial search, with the aim to further qualify them down to two. Ask those two shortlisted specialists to then submit their proposal in person for your final decision on selection.