Event - Experiential & Promotional Marketing


Event based marketing is a form of marketing that identifies key events in the customer and business lifecycle. When an event occurs, a customer specific marketing activity is undertaken. Event marketing is an extremely targeted form of marketing and has good action rates because it is initiated when a customer is more likely to be active in their decision process.A 2018 Starcom Media Futures report revealed customers found real life experiences, such as people watching, events at public places, conversations, and in-store experiences to be more effective than apps, newspapers, radio, email, sponsorship or social media. Based on these results, hiring the services of event, experiential and promotional marketing agencies can have major benefits for your business and give you a leg up over traditional advertising techniques.

Event and experiential marketing provide a live, immersive and memorable way to capture your audience’s attention and deliver your message without distraction, benefitting your brand from longer lasting and positive impressions that can convert into more sales. These experiences can be tied into your social media or digital marketing plans to strengthen your campaigns. Promotional marketing benefits business by increasing brand awareness, providing customers with more incentive to make a purchase, increasing customer traffic and boosting sales and profits.


Examples of some of the different types of marketing that fall within this event strategic approach include:


Guerilla Marketing

A marketing practice where an unconventional approach is undertaken to promote a business and make it visible.Guerilla marketing needs a lot of creativity and activities are usually centred in public places to attract large audiences.


 

Point-of-sale Marketing

A marketing practice which is about promoting to customers at the “point-of-sale” – the point where they can see, touch, and familiarise with the selected product.


 

Experiential Marketing

Experiential marketing uses two-way communication. It allows a brand to interact with a customer to teach them more about the brand’s products and services, and then listen to what the customer has to say in response. Experiential marketers aim to create opportunities where the customer and the brand can come together to engage in conversation and form a strong relationship.


 

Event Marketing roles and activities

  • Brand activations
  • Product launches
  • Special events
  • Exhibitions
  • Social Media Promotion
  • Event management
  • Event promotion
  • Ticketing services
  • Fundraising on commission or fee basis
  • Place Making
The providers listed below are operating in highly specific and niche marketing disciplines. They generally fall under the more generalist descriptions of Experiential / Event / Brand Activation / Brand Experience / Guerilla / POS Shopper and Promotional specialists. 


Each of the specialists listed promote a high degree of competency in event and experiential marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.

Before you proceed to search ?


 

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.






That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • SA, Australia
    Event marketing
    Explosive Promotions

    Adelaide
    Promotional Agency

    Promotional services , promotional staff , street promotions , street visual promotions , event planning .

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Event marketing
    Mango Promotions

    Adelaide
    Experiential Agency

    At Mango we excel at bringing to life the culture and image of a brand. We combine our skills in campaign and talent management to create the right marketing mix for each promotion, from product launches, sampling demonstrations to cosmetic and fragrance retail.

    • Min Project Size
      tba
    • Employees
      1-5
  • New South Wales, Australia
    Event marketing
    Chieftain Comms

    Sydney – Thornleigh
    Experiential Agency

    An experiential agency that’s in the business of driving consumer engagement through memorable and authentic brand experiences that drive action. Our approach is simple.​We develop insight led creative ideas to create positive connections between consumers and brands, using action points to meet the business objectives of our clients.

    • Min Project Size
      TBA
    • Employees
      6-10
  • New South Wales, Australia
    Event marketing
    5ive Sences

    Sydney
    Experiential – Brand Activation Agency

    5iveSenses are experts in experiential marketing and brand activations. We have worked with hundreds of brands and services and will happily develop a suitable plan to complement your marketing needs.
    Whatever your brand objective is, we’ll provide the avenue and expertise to get it to the right market.

    • Min Project Size
      TBA
    • Employees
      6-10
  • New South Wales, Australia
    Event marketing
    Design Team

    Sydney
    Creative Experiential Marketing Agency

    We are a Creative Experiential Marketing agency working closely with our clients to ensure your brand’s language speaks fluently across all mediums. Our team delivers engaging projects and brand impressions that last at tradeshows, events and brand activations. We Deliver Beyond the Creative.

    • Min Project Size
      TBA
  • Australia
    Event marketing
    Marc Edward Agency

    Sydney/ Melbourne
    Experiential Marketing Agency

    Established in 1996, Marc Edward Agency operates as a nationwide through the line agency, specialising in bringing brands to life through the use of people, activation and comms. We work with a broad range of industries, across multiple disciplines, within the retail & out of home environments, amplifying what we do through shared, earned and owned channels.

    • Min Project Size
      TBA
    • Employees
      10-25
  • New South Wales, Australia
    Event marketing
    The Mix Agency

    Sydney
    Shopper Marketing Agency

    We are an independently owned, specialist Shopper Marketing agency… we understand brands, consumers, shoppers and retailers and how purchase behaviour differs by channel. Our founding partners pride themselves on having a face to face personal relationship with every client as well as the team and are still as vested in all aspects of the agency as they were 10 years ago when MIX was born.

    • Min Project Size
      TBA
    • Employees
      6-10
  • New South Wales, Australia
    Event marketing
    Behavioural Dynamics

    Sydney
    Shopper Marketing Agency

    BD creates ideas to help brands and retailers sell more (without a big media spend). Award winning ideas inspired by insights in to consumer and shopper Behavioural Dynamics that deliver: retail, news, social and cultural value.
    A winner of AdNews Emerging and Small Agency of the Year, we understand that whatever we’re doing, in whatever channel, ultimately we’re driving towards sales.

    • Min Project Size
      TBA
    • Employees
      6-10
  • SA, Australia
    Event marketing
    Cul Du Sac

    Adelaide
    Brand Experience Agency

    Our past experience has seen us produce award winning projects in advertising agencies, brand consultancies, PR firms, experiential companies, publishing houses, online start-ups, film & television productions and for major luxury brands. Since 2008 we’ve been operating at the intersection of all these, and using creativity, design and style as the core of everything we do.

    • Min Project Size
      tba
    • Employees
      1-5
  • Victoria, Australia
    Event marketing
    Loyalty Marketing

    Melbourne
    Promotions Agency

    At Loyalty we create promotions that are guaranteed to build sales and profile your product and brand.
    We have experience across multiple disciplines and industries.

    • Employees
      6-10
  • New South Wales, Australia
    Event marketing, Public Relations, Social Media Marketing Specialists
    One Green Bean

    Sydney
    PR, Social Media and Events Specialists

    We launched in 2007 with a simple ambition – to be brilliant at helping brands engage audiences through big ideas, not big media spends.

    Today people are in control of everything – from what they watch on TV and read online, to the individuals they follow on Facebook, Instagram and Twitter.

    As a result, brands can’t simply interrupt people the way they used to. They need to be genuinely interesting.

    • Min Project Size
      tba
    • Employees
      100+
    • Video
  • New South Wales, Australia
    Event marketing, Public Relations, Social Media Marketing Specialists
    Neon Black

    Sydney – Melbourne – Brisbane
    Public Relations Agency

    Some of our clients call us their PR Agency, others their creative consultants, event agency, social content creators and communications strategists.
    We understand that every brand, product and person has a story. We listen to yours, take it and help you communicate it in the best way to reach your audience, meet your objectives and make an impact.

    • Min Project Size
      tba
    • Employees
      1-5
  • Victoria, Australia
    Event marketing, influencer marketing, Public Relations
    Think HQ

    Melbourne
    Public Relations and Communications Agency

    Since entering the market in 2010, Think HQ has built a reputation as a formidable public relations and communications agency, with solid experience in delivering both small-scale and national campaigns.

    Our clients span government, not-for-profit, philanthropy and corporate sectors. We genuinely care about the projects we work on, and we’re proud to be a truly independent public relations and communications agency.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Queensland, Australia
    Event marketing, Public Relations
    Elevate Communication

    Brisbane
    Strategic Communication and PR Agency

    Elevate is one of the most reputable strategic communications agencies in Queensland and was voted Australia’s Small Consultancy of the Year (2017) by the Public Relations Institute of Australia (PRIA).

    Which is not surprising, given that we are Brisbane-based with a growing global reach.

    Elevate is a creative and strategic communication agency based in Brisbane. We grow brands through specialising in public relations, digital and social media, issues and crisis management, reputation management, media relations and events.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Queensland, Australia
    Event marketing, Public Relations, Social Media Marketing Specialists
    Promedia Public Relations

    Gold Coast
    Public Relations Agency

    Promedia is one of Australia’s longest established and most trusted public relations firms. We engineer campaigns that cut through the noise, create the conversation and generate powerful, tangible outcomes.

    Since 1983 we have delivered effective communications strategies for hundreds of clients across a variety of business, government and community sectors.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Event marketing, Public Relations, Social Media Marketing Specialists
    Flaunt Marketing

    Melbourne
    PR & Communications Agency

    Flaunt is one of Australia’s most established independent PR agencies with a client portfolio representing the cream of retail, luxury and design brands.

    Established in 1995 by Sharyn Lowe, our relationships with clients focus on honest advice and delivering results that have always allowed our business to grow via referrals.

    Think and Act perfectly describes our ethos.

    Our wealth of experience, connections and knowledge allow us to create ideas that are both original and commercial.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Content Marketing, Event marketing, Media Buying & Planning, Social Media Marketing Specialists
    AKA Australia

    Mebourne , Sydney
    International Arts and Entertainment Agency

    Founded in 1995 in London, the AKA group now employs over 400 people across three continents. As one of the largest media buyers in the Australian entertainment industry we develop and deliver campaigns that maximise ticket sales and brand awareness. AKA deliver world’s best practice service in research & strategy; media planning; creative services; digital content and brand promotions. With access to analytics from a global network, AKA provides ongoing consumer insights to drive commercial strategy .

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Victoria, Australia
    Event marketing, Public Relations, Social Media Marketing Specialists, Video Creation & Production Specialists
    WMC Public Relations

    Melbourne
    PR Agency

    WMC Public Relations Melbourne offers a fresh, creative and dynamic approach to public relations, delivering programs and services nationally and into New Zealand and Asia. If you are looking for a ‘PR agency’ that delivers results, you need look no further.

    In addition to our Australian-based clients, we regularly assist overseas companies with their Australian public relations and publicity requirements.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • Branding Design Specialists, Event marketing, Web Designers & Developers
    Metric Corporation

    Adelaide / Melbourne
    Marketing-Graphic Design – Digital-Communications-Events

    Metric Corporation / Marketing provides a full range of services that mirror those of a large in-house marketing and graphic design team. We are specialists in the property sector and service a range of industries. The Metric team have worked on some of Australia’s most well known property devlopments, corporate and retail brands , digital campaigns and high profile events.

    • Min Project Size
      tba
    • Employees
      10-25
  • Event marketing
    Enventive

    Adelaide
    Event-Activation-Sports Mrkt Agency

    Enventive creates, plans and delivers events, programs and experiences that engage the community and meet investor objectives. Out team brings expertise in design, logistics, management, community engagement and marketing communications.

    • Min Project Size
      tba
    • Employees
      1-5
  • Advertising Specialists, Event marketing, Public Relations, Social Media Marketing Specialists, Web Designers & Developers
    Inspired Automotive Marketing

    Adelaide
    Automotive Marketing Agency

    Inspired Automotive Marketing is a multi-disciplined marketing services agency, providing tailored marketing solutions to all types of automotive businesses. From simple brochures, right through to the most complex of websites, events or customer relationship programs, we can advise, design, fulfill or supply a complete range of services to suit your specific needs.

    If your business could do with some ‘inspired’ marketing know-how, then contact us today.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
Top