Event - Experiential & Promotional Marketing


Event based marketing is a form of marketing that identifies key events in the customer and business lifecycle. When an event occurs, a customer specific marketing activity is undertaken. Event marketing is an extremely targeted form of marketing and has good action rates because it is initiated when a customer is more likely to be active in their decision process.A 2018 Starcom Media Futures report revealed customers found real life experiences, such as people watching, events at public places, conversations, and in-store experiences to be more effective than apps, newspapers, radio, email, sponsorship or social media. Based on these results, hiring the services of event, experiential and promotional marketing agencies can have major benefits for your business and give you a leg up over traditional advertising techniques.

Event and experiential marketing provide a live, immersive and memorable way to capture your audience’s attention and deliver your message without distraction, benefitting your brand from longer lasting and positive impressions that can convert into more sales. These experiences can be tied into your social media or digital marketing plans to strengthen your campaigns. Promotional marketing benefits business by increasing brand awareness, providing customers with more incentive to make a purchase, increasing customer traffic and boosting sales and profits.




Event Marketing roles and activities

  • Brand Activations
  • Product Launches
  • Special Events
  • Exhibitions
  • Social Media Promotion
  • Event Management
  • Event Promotion
  • Ticketing services
  • Fundraising on commission or fee basis
  • Place making
  • Survey research
  • The providers listed below are operating in highly specific and niche marketing disciplines. They generally fall under the more generalist descriptions of Experiential / Event / Brand Activation / Brand Experience / Guerrilla / POS Shopper and Promotional specialists.

    Before you proceed to search ?


     

    At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

    By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.






    That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

    Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

    We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

    Good luck.


    FILTER YOUR SEARCH FOR SPECIALISTS BY STATE LOCATION
    TIME STRAPPED AND/OR NOT QUITE SURE WHICH PARTNERS TO SHORTLIST?

    1) Location
    2) Search...
    • SA, Australia
      Event marketing
      Explosive Promotions

      Adelaide
      Promotional Agency

      Promotional services , promotional staff , street promotions , street visual promotions , event planning .

      • Min Project Size
        tba
      • Employees
        6-10
    • SA, Australia
      Event marketing
      Mango Promotions

      Adelaide
      Experiential Agency

      At Mango we excel at bringing to life the culture and image of a brand. We combine our skills in campaign and talent management to create the right marketing mix for each promotion, from product launches, sampling demonstrations to cosmetic and fragrance retail.

      • Min Project Size
        tba
      • Employees
        1-5
    • New South Wales, Australia
      Event marketing
      Chieftain Comms

      Sydney – Thornleigh
      Experiential Agency

      An experiential agency that’s in the business of driving consumer engagement through memorable and authentic brand experiences that drive action. Our approach is simple.​We develop insight led creative ideas to create positive connections between consumers and brands, using action points to meet the business objectives of our clients.

      • Min Project Size
        TBA
      • Employees
        6-10
    • New South Wales, Australia
      Event marketing
      5ive Sences

      Sydney
      Experiential – Brand Activation Agency

      5iveSenses are experts in experiential marketing and brand activations. We have worked with hundreds of brands and services and will happily develop a suitable plan to complement your marketing needs.
      Whatever your brand objective is, we’ll provide the avenue and expertise to get it to the right market.

      • Min Project Size
        TBA
      • Employees
        6-10
    • New South Wales, Australia
      Event marketing
      Design Team

      Sydney
      Creative Experiential Marketing Agency

      We are a Creative Experiential Marketing agency working closely with our clients to ensure your brand’s language speaks fluently across all mediums. Our team delivers engaging projects and brand impressions that last at tradeshows, events and brand activations. We Deliver Beyond the Creative.

      • Min Project Size
        TBA
    • Australia
      Event marketing
      Marc Edward Agency

      Sydney/ Melbourne
      Experiential Marketing Agency

      Established in 1996, Marc Edward Agency operates as a nationwide through the line agency, specialising in bringing brands to life through the use of people, activation and comms. We work with a broad range of industries, across multiple disciplines, within the retail & out of home environments, amplifying what we do through shared, earned and owned channels.

      • Min Project Size
        TBA
      • Employees
        10-25
    • New South Wales, Australia
      Event marketing
      The Mix Agency

      Sydney
      Shopper Marketing Agency

      We are an independently owned, specialist Shopper Marketing agency… we understand brands, consumers, shoppers and retailers and how purchase behaviour differs by channel. Our founding partners pride themselves on having a face to face personal relationship with every client as well as the team and are still as vested in all aspects of the agency as they were 10 years ago when MIX was born.

      • Min Project Size
        TBA
      • Employees
        6-10
    • New South Wales, Australia
      Event marketing
      Behavioural Dynamics

      Sydney
      Shopper Marketing Agency

      BD creates ideas to help brands and retailers sell more (without a big media spend). Award winning ideas inspired by insights in to consumer and shopper Behavioural Dynamics that deliver: retail, news, social and cultural value.
      A winner of AdNews Emerging and Small Agency of the Year, we understand that whatever we’re doing, in whatever channel, ultimately we’re driving towards sales.

      • Min Project Size
        TBA
      • Employees
        6-10
    • SA, Australia
      Event marketing
      Cul Du Sac

      Adelaide
      Brand Experience Agency

      Our past experience has seen us produce award winning projects in advertising agencies, brand consultancies, PR firms, experiential companies, publishing houses, online start-ups, film & television productions and for major luxury brands. Since 2008 we’ve been operating at the intersection of all these, and using creativity, design and style as the core of everything we do.

      • Min Project Size
        tba
      • Employees
        1-5
    • Victoria, Australia
      Event marketing
      Loyalty Marketing

      Melbourne
      Promotions Agency

      At Loyalty we create promotions that are guaranteed to build sales and profile your product and brand.
      We have experience across multiple disciplines and industries.

      • Employees
        6-10
    • Queensland, Australia
      Event marketing
      Guerrilla

      Gold Coast
      Digital Creative Brand Agency

      When a brand connects with people in an inspiring and compelling way, the result is epic.

      So we make it our business to facilitate these connections.

      We tap into emotional motivators and deliver personalised data-driven experiences that move people. Our goal? To create fully-connected, loyal customers through superior brand encounters.

      In short, we know that inspiring and compelling experiences connect people to brands while delivering results — this is why we do it.

      • Employees
        25-50
    • New South Wales, Australia
      Event marketing, Public Relations, Social Media Marketing Specialists
      One Green Bean

      Sydney
      PR, Social Media and Events Specialists

      We launched in 2007 with a simple ambition – to be brilliant at helping brands engage audiences through big ideas, not big media spends.

      Today people are in control of everything – from what they watch on TV and read online, to the individuals they follow on Facebook, Instagram and Twitter.

      As a result, brands can’t simply interrupt people the way they used to. They need to be genuinely interesting.

      • Min Project Size
        tba
      • Employees
        100+
      • Video
    • New South Wales, Australia
      Event marketing, Public Relations, Social Media Marketing Specialists
      Neon Black

      Sydney – Melbourne – Brisbane
      Public Relations Agency

      Some of our clients call us their PR Agency, others their creative consultants, event agency, social content creators and communications strategists.
      We understand that every brand, product and person has a story. We listen to yours, take it and help you communicate it in the best way to reach your audience, meet your objectives and make an impact.

      • Min Project Size
        tba
      • Employees
        1-5
    • Victoria, Australia
      Event marketing, influencer marketing, Public Relations
      Think HQ

      Melbourne
      Public Relations and Communications Agency

      Since entering the market in 2010, Think HQ has built a reputation as a formidable public relations and communications agency, with solid experience in delivering both small-scale and national campaigns.

      Our clients span government, not-for-profit, philanthropy and corporate sectors. We genuinely care about the projects we work on, and we’re proud to be a truly independent public relations and communications agency.

      • Min Project Size
        tba
      • Employees
        25-50
      • Video
    • Queensland, Australia
      Event marketing, Public Relations
      Elevate Communication

      Brisbane
      Strategic Communication and PR Agency

      Elevate is one of the most reputable strategic communications agencies in Queensland and was voted Australia’s Small Consultancy of the Year (2017) by the Public Relations Institute of Australia (PRIA).

      Which is not surprising, given that we are Brisbane-based with a growing global reach.

      Elevate is a creative and strategic communication agency based in Brisbane. We grow brands through specialising in public relations, digital and social media, issues and crisis management, reputation management, media relations and events.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
    • Queensland, Australia
      Event marketing, Public Relations, Social Media Marketing Specialists
      Promedia Public Relations

      Gold Coast
      Public Relations Agency

      Promedia is one of Australia’s longest established and most trusted public relations firms. We engineer campaigns that cut through the noise, create the conversation and generate powerful, tangible outcomes.

      Since 1983 we have delivered effective communications strategies for hundreds of clients across a variety of business, government and community sectors.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
    • Victoria, Australia
      Event marketing, Public Relations, Social Media Marketing Specialists
      Flaunt Marketing

      Melbourne
      PR & Communications Agency

      Flaunt is one of Australia’s most established independent PR agencies with a client portfolio representing the cream of retail, luxury and design brands.

      Established in 1995 by Sharyn Lowe, our relationships with clients focus on honest advice and delivering results that have always allowed our business to grow via referrals.

      Think and Act perfectly describes our ethos.

      Our wealth of experience, connections and knowledge allow us to create ideas that are both original and commercial.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
    • Queensland, Australia
      Advertising Specialists, Event marketing
      Tailored Outdoor Media

      Gold Coast
      Advertising Agency

      At Tailored Outdoor Media we are all about pushing boundaries. Our experience in marketing has taught us that if you want your message to be noticed you need to stand out in the crowd. So that’s what we’re here to do for you.

      We create temporary exposure for your brand’s key messaging by taking your message into high-density crowds, or high traffic locations.

      • Min Project Size
        tba
      • Employees
        10-25
    • Event marketing, Visual Design Specialists, Web Designers & Developers
      Metric Corporation

      Adelaide / Melbourne
      Marketing-Graphic Design – Digital-Communications-Events

      Metric Corporation / Marketing provides a full range of services that mirror those of a large in-house marketing and graphic design team. We are specialists in the property sector and service a range of industries. The Metric team have worked on some of Australia’s most well known property devlopments, corporate and retail brands , digital campaigns and high profile events.

      • Min Project Size
        tba
      • Employees
        10-25
    • Advertising Specialists, Event marketing, Public Relations, Social Media Marketing Specialists, Web Designers & Developers
      Inspired Automotive Marketing

      Adelaide
      Automotive Marketing Agency

      Inspired Automotive Marketing is a multi-disciplined marketing services agency, providing tailored marketing solutions to all types of automotive businesses. From simple brochures, right through to the most complex of websites, events or customer relationship programs, we can advise, design, fulfill or supply a complete range of services to suit your specific needs.

      If your business could do with some ‘inspired’ marketing know-how, then contact us today.

      • Min Project Size
        tba
      • Employees
        10-25
      • Video
    • Branding Specialists, Event marketing
      Martins Brand House / Design

      Adelaide
      Multidisciplinary Creative Agency

      Comprised of three core disciplines: Brand Identity, Place Making and Marketing, we provide a broad range of brand experience services. Our mix of skillsets is fundamental to our unique DNA as a business, with brand strategy, creative, 3D industrial design, digital design and advertising all provided inhouse to create a collaborative multi-disciplinary working environment.

      • Min Project Size
        tba
      • Employees
        25-50
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