Event based marketing is a form of marketing that identifies key events in the customer and business lifecycle. When an event occurs, a customer specific marketing activity is undertaken. Event marketing is an extremely targeted form of marketing and has good action rates because it is initiated when a customer is more likely to be active in their decision process.A 2018 Starcom Media Futures report revealed customers found real life experiences, such as people watching, events at public places, conversations, and in-store experiences to be more effective than apps, newspapers, radio, email, sponsorship or social media. Based on these results, hiring the services of event, experiential and promotional marketing agencies can have major benefits for your business and give you a leg up over traditional advertising techniques.
Event and experiential marketing provide a live, immersive and memorable way to capture your audience’s attention and deliver your message without distraction, benefitting your brand from longer lasting and positive impressions that can convert into more sales. These experiences can be tied into your social media or digital marketing plans to strengthen your campaigns. Promotional marketing benefits business by increasing brand awareness, providing customers with more incentive to make a purchase, increasing customer traffic and boosting sales and profits.
Event Marketing roles and activities
The providers listed below are operating in highly specific and niche marketing disciplines. They generally fall under the more generalist descriptions of Experiential / Event / Brand Activation / Brand Experience / Guerrilla / POS Shopper and Promotional specialists.
At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.
By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.
That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.
Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.
We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.