Direct Marketing


 

Direct marketing campaigns allow businesses to build new relationships with potential customers, strengthen existing relationships with loyal customers, boost sales and effectively test the appeal of your product or service to a particular target audience.

It’s a budget friendly alternative to broadcast advertising, although when executed properly it can have just as much value to increase sales on a tighter budget.

An effective direct marketing campaign benefits business by promoting a specific product or service and providing a call to action for customers, whether it be to sign up for a loyalty program, visit your website, subscribe to your newsletter, take advantage of a discount offer or make a purchase.

Production of direct marketing is fast and can be personalised for your customers to ensure a better response. You control the message you want to deliver while gauging market interest, with the additional benefit of obtaining information to establish a database of interested customers likely to purchase from you in the future.

 




Direct Mail


 


Direct mail is posted mail that advertises your business and its products and services. There are several different types of direct mail (e.g. catalogues, postcards, envelope mailers). Direct mail campaigns are usually sent to all postal customers in an area or to all customers on a marketing list.According to research conducted by Australia Post, over 99% of people open mail, 60% read it thoroughly and a further 39% scan it for items of interest. What's more, 54% store it for later reference. This gives you a slight idea of just how powerful direct marketing can be.




Direct mail marketing roles and activities

  • Strategic goals
  • Identify target
  • List or bulk mail selection
  • Determine type of mailing
  • Design compelling mailer
  • Print mailer
  • POS
  • Trial test run
  • Distribution and track responses
  • Aside from marketing agencies several of the direct marketing providers listed in this category are highly specialised mail house operators providing bespoke tailored or mass bulk campaign end-to-end service capabilities.


Email Marketing


 

Email marketing is the act of sending a commercial message , typically to a group of people, using email . Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.


Successful Email marketing is further enabled with CRM software, which allows you to engage with prospects and customers on a more personal level and better anticipate your customers needs and develop a ongoing dialogue between marketers and customers.All in all, CRM software is not only able to supply you with a contact database and centralise your actions, but it also makes it easy for you to slice and dice the data into meaningful insights, and later shape the perfect target groups that would respond to highly individualised messages.



Email marketing roles and activities

  • Strategic goals
  • CRM set up
  • List building
  • Offer design to exchange email
  • Whitelisting (avoid email being junked)
  • Set up autoresponder
  • Design first response
  • Schedule content delivery
  • Analytics (Open rate /click throughs/unsubscribes)
  • Segmentation of lists
  • Re-marketing
  • Conversion optimisation
  • Measure of customer aquisition

  •  

    Designing and effectively managing E Mail marketing campaigns and the related CRM technology has become more complexin recent times and is a service that is generally performed poorly in house by businesses , consequently increasingly being outsourced to specialist providers.Some of the providers listed provide these services as their core specialist marketing service, however many agencies provide this as a key capability within their digital marketing full service offerings.



Mobile Marketing


 

Mobile marketing involves marketing messages, reviews, price comparisons, advertisements, videos, and other content delivered to or with personal mobile devices. Mobile marketing is a fast growing new marketing discipline . It's one that can engage a consumer at any time of the day, regardless of location.


Mobile marketing service activities

  • Short message services (sms)
  • QR codes
  • Push notifications.

  •  

    Most of the providers listed provide these services as their core specialist marketing service, however many agencies provide this as a key capability within their digital marketing full service offerings.




    Telemarketing


     


    Telemarketing involves contacting potential customers over the phone to sell products or services. It is capable of generating new customer prospects in large volumes and is also a useful tool for following up on direct marketing campaigns. However, a successful telemarketing involves planning and using accurate and well-researched customer data to match customer profiles to product profiles.


     

    Most of the providers listed provide these services as their core specialist marketing service.



    Each of the specialists listed promote a high degree of competency in one or more forms of direct marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.



Before you proceed to search?


 

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.


By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.

That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • SA, Australia
    Content Marketing, direct mail marketing, Social Media Marketing Specialists
    Streetwise Digital

    Adelaide
    Digital Creative Agency

    Online innovators, creators of memorable content and masters of social engagement.
    Streetwise Digital is part of the Leader Street Advertising Group that also includes Jarvis Marketing, OMD Adelaide and Madhouse Creative.

    • Min Project Size
      $5K
    • Employees
      10-25
    • Video
  • SA, Australia
    direct mail marketing
    Direct Mail Centre

    Adelaide
    Direct Mail House

    Direct Mail & Document Services

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    direct mail marketing
    Lane Print

    Adelaide
    Printing & Mailing Company

    Offset , Digital , Direct Mail , Cross Media.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    direct mail marketing
    MBE Adelaide

    Adelaide
    Direct Mail House

    Direct Mail Programs, Printing .

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    direct mail marketing
    Adelaide Business Bureau

    Adelaide
    Direct Bulk Mail House

    Our work involves the printing, processing and mailing of marketing letters and promotions, charity appeals, newsletters, magazines, invoices, statements and payslips.All steps of your mail processing are completely transparent as we will liaise with you every step of the way. Our stringent quality control procedures ensure that nothing is produced until everyone involved is satisfied with the quality and accuracy of the final product.

    • Min Project Size
      tba
    • Employees
      10-25

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