Direct Mail, Mobile & Telemarketing

Direct Mail

Direct mail is posted mail that advertises your business and its products and services. There are several different types of direct mail (e.g. catalogues, postcards, envelope mailers). Direct mail campaigns are usually sent to all postal customers in an area or to all customers on a marketing list.According to research conducted by Australia Post, over 99% of people open mail, 60% read it thoroughly and a further 39% scan it for items of interest. What's more, 54% store it for later reference. This gives you a slight idea of just how powerful direct marketing can be.

Direct mail marketing roles and activities
Strategic goals
Identify target
List or bulk mail selection
Determine type of mailing
Design compelling mailer
Print mailer
Trial test run
Distribution and track responses

Mobile Marketing

Mobile marketing involves marketing messages, reviews, price comparisons, advertisements, videos, and other content delivered to or with personal mobile devices. Mobile marketing is a fast growing new marketing discipline . It's one that can engage a consumer at any time of the day, regardless of location.

Mobile marketing service activities
Short message services (sms)
QR codes
Push notifications.


Telemarketing involves contacting potential customers over the phone to sell products or services. It is capable of generating new customer prospects in large volumes and is also a useful tool for following up on direct marketing campaigns. However, a successful telemarketing involves planning and using accurate and well-researched customer data to match customer profiles to product profiles.

Each of the specialists listed promote a high degree of competency in one or more forms of direct marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.

Before you proceed to search?

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.

That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.


1) Location
2) Search...