Content Marketing


Content Marketing is any activity around creating content to market products and services. In essence, content marketing is the fuel that drives inbound marketing.

Content and incentives are provided with the aim of inspiring consumers to identify themselves and request more information or make a purchase. This is typically done in a less invasive way than traditional direct marketing, as is the case with inbound marketing.

Content can be designed for online use, such as blogs, infographics, video and slide shares.




Content can also be designed for offline brochures, print media and extend to include content offers such as ebooks or white papers.Creating useful, quality and relevant content is a highly effective way to strengthen your brand, promote your product or services and establish your business as a leader in its field. When you produce quality content, people who consume that content begin to establish trust for your business and when they see you as trustworthy, they’re more likely to buy from you rather than one of your competitors.



Content marketing is a cost-effective way to attract new customers, increase traffic to your website and ultimately convert sales. When done professionally, it supports the success of other marketing campaigns within your business, tying in with social media, public relations, direct marketing, broadcast advertising and your SEO efforts.

Using quality content helps you to build credibility and authority within your customer base, allowing you to position your business as an industry expert. Good content allows you educate your customers, helping them make more informed choices when deciding on a purchase.


Content Marketing roles and activities

  • Strategy & Planning
  • Creation & Curation
  • Distribution
  • Measurement
  • SEO of copy


Providers listed in this section are primarily engaged in providing content creation, curation and distribution services as their core specialty, although many will also provide inbound marketing expertise.Whilst all marketing providers could be considered to be involved with content marketing, we are seeking to identify those who place content marketing as one of their key service specialities. Increasingly, we expect to list publishers as providers in content marketing as they continue to extend their business services offerings to include this important discipline.


Each of the specialists listed promote a high degree of competency in content marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.


Before you proceed to search?


At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.




That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Making Better Marketers section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • SA, Australia
    Content Marketing, Social Media Marketing Specialists, Video Creation & Production Specialists
    Newstyle Media

    Adelaide
    Media Agency & Publisher

    At Newstyle Media, we are a South Australian owned and operated content marketing agency and publisher that is devoted to telling great stories. We do this by creating compelling content that answers questions, causes connections and kick starts conversations.

    • Min Project Size
      tba
    • Employees
      10-25
  • Victoria, Australia
    Advertising Specialists, Branding Specialists, Content Marketing, Social Media Marketing Specialists
    Cyclone Creative

    Melbourne
    Digital Social Brand & Advertising Agency

    We work with our clients across the full spectrum of creative services; from research to campaign execution.
    We specialise in concepting big ideas that are bang on strategy, and then bring them to life in ways that deliver results.
    Some of our clients want the full shebang, but others are just after apiece of the puzzle, like concepts, content or production. Whatever you’re after, we’d love to lend a hand (and our brains).

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • New South Wales, Australia
    App Development, Content Marketing, Marketing Automation, Social Media Marketing Specialists, Web Designers & Developers
    Digital Garden

    Sydney
    Web Design Agency

    Digital Garden is a team of interface design and development specialists, creating seamless online experiences.

    We are large enough to offer you the knowledge and expertise we’ve gained servicing the Corporate and Government sectors, yet small enough to care. We are not a high volume agency so we can assure the clients we work with receive personal dedication and that everything we create is designed and built on-site, in our offices in Surry Hills.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Content Marketing, Video Creation & Production Specialists, Web Designers & Developers
    metronome agency

    Melbourne
    Branding Design, Web and App Development Agency

    metronome® is a strategically led and performance driven experience, technology and content practice built on a culture of vibrant collaboration, inspiring people to grow through education and experimentation.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • New South Wales, Australia
    Advertising Specialists, Content Marketing, Social Media Marketing Specialists
    Reborn

    Sydney & Melbourne
    Advertising and Web Development

    REBORN is a Growth Focused Digital Marketing Agency.

    We combine creative with media and technology to find the digital sweet spots and gaps within your sales funnel and work with you to drive scalable and sustainable growth for your brand.

    Most importantly, with almost 20 years of award winning digital marketing work across start-ups, SME and multi-national B2B and B2C brands… we love what we do!

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • SA, Australia
    Advertising Specialists, Branding Specialists, Content Marketing
    Hybrid

    Adelaide
    Marketing , Communications and Innovation Agency

    Our company is made up of specialists in strategy, innovation, design, technology, and creativity. What links this diverse group together is  innovation. What sets Hybrid apart is our drive and desire to leverage the digital age to invent new ways of creating and nurturing connections between brands and their consumers. That’s why we see ourselves as one of Australia’s leading innovation agencies.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • SA, Australia
    Content Marketing
    HWR Media & Communications

    Adelaide
    Media & Communications Agency

    HWR Media & Communications is one of the largest independent media representation organisations in Australia. Our dedicated team is comprised of specialists that provide expertise across a wide range of services, including online and print media sales, content marketing, custom publishing, branding and design.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Content Marketing
    Landmark Media

    Adelaide
    Content Marketing Agency

    David communicates through words.  He is the Principal at Landmark Media and has 25 years experience on the Web, working to develop content, eMarketing copy and social media content for clients in government, non-profit, corporate in Australia and South-east Asia.

    • Min Project Size
      tba
    • Employees
      1-5
  • Victoria, Australia
    Content Marketing
    The Walk

    Melbourne
    Integrated Marketing & Communications Agency

    The Walk is a response to a rapidly changing global marketing environment, readdressing the role of the marketing agency by adopting a new-age, flexible business model.

    Our clients are all different and they all work differently, whether they have inhouse teams and come to us for strategy and creative ideas or require end-to-end services from ideation to final execution. So we stay agile and think on our feet to enable effective delivery for our clients around the world.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • Western Australia, Australia
    Advertising Specialists, Branding Design Specialists, Content Marketing, Search Marketing PPC, Search Marketing SEO, Social Media Marketing Specialists, Web Designers & Developers
    Gatecrasher

    Perth
    Creative Advertising Agency

    Creativity and effectiveness have always been what drives us. We are completely about creative work, that works.

    Over the last 17 years we’ve been working with many of WA’s leading brands and organisations. We’re independently owned by the three founding directors, which assures hands-on senior involvement and a local focus that is not distracted by overseas owners.

    • Employees
      25-50
    • Video
  • Queensland, Australia
    App Development, Branding Design Specialists, Branding Specialists, Content Marketing, Web Designers & Developers
    Brother & Co

    Brisbane
    Independent Brand and Creative Agency

    We conceive incisive brand and communication strategies, tell compelling stories,
    build engaging digital experiences and craft beautiful designs for today’s brand challenges.

    We were founded in 2013 by Piet Human and Kurt Viertel with a simple belief – there had to be a better way:
    A way to foster deeper client relationships and generate better results.
    A way to share success and create a better place to work.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • SA, Australia
    Content Marketing, direct mail marketing, Social Media Marketing Specialists
    Streetwise Digital

    Adelaide
    Digital Creative Agency

    Online innovators, creators of memorable content and masters of social engagement.
    Streetwise Digital is part of the Leader Street Advertising Group that also includes Jarvis Marketing, OMD Adelaide and Madhouse Creative.

    • Min Project Size
      $5K
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Content Marketing
    Hangman

    Content Marketing- Copywriting-Editing-Influencer Outreach

    We all use words. Lots of them.

    People and brands feed social media in an endless stream. Words are broadcast through websites, emails, blogs and videos. Pages are printed with stories and marketing messages. It’s all content, content, content.

    When content is king, it’s a race to fill space. Quality is slain, sacrificed upon the altar of quantity. Strategy, purpose and accuracy are lost. Consider the hapless hero in a game of Hangman. Facing the gallows, words are his redemption. But not just any words.

    Only the right words can save him.

    • Employees
      1-5
  • Victoria, Australia
    Content Marketing, Social Media Marketing Specialists, Web Designers & Developers
    krafthaus.co

    Melbourne
    Web Design Agency, Content Creation and Social Strategy Agency

    We deliver high end web based software products, quality brand design, web design, and content marketing.

    We also provide strategies for SEO, SMO, SEM (Search Engine Optimisation, Social Media Optimisation, Search Engine Marketing) and other acronyms.

    As of 2015, Krafthaus is proud to partner with online business development startup OBD.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Western Australia, Australia
    Content Marketing, Search Marketing SEO, Social Media Marketing Specialists, Web Designers & Developers
    Bam Creative

    Perth
    Digital Marketing and Website Design Agency

    Bam Creative helps Australian brands grow and evolve by helping them reach and engage with their audiences through creative digital marketing.

    We’ve been around since 2002, but don’t let our depth of experience make you feel we’re old school. We’re constantly evolving, moving and growing, just as technology does, and as our clients’ needs change.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Content Marketing, Social Media Marketing Specialists, Web Designers & Developers
    Tundra

    Melbourne
    Digital Strategy, UX, Web Design, Creative Content and Copywriting

    We form strategic partnerships with our clients, working closely with them to develop digital solutions that are fully integrated with their business. Our client roster is diverse, and includes start-ups, national retail brands, health insurers, and listed companies with thousands of employees. What they all have in common is a firm desire to succeed in the digital economy.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Western Australia, Australia
    Advertising Specialists, Branding Design Specialists, Branding Specialists, Content Marketing
    Rare

    Perth
    Full service marketing communications Agency.

    We are Rare, an integrated creative agency based in Perth, Western Australia.

    Drawing on our strategy, creative, digital and award-winning design expertise, we build brands, solve business problems, change behaviour and deliver results for smart clients all over Australia.

    From major Government projects and campaigns to retail, financial services, automotive, property and not-for-profit sectors, we treat every brief as an opportunity to achieve a successful outcome.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • New South Wales, Australia
    Branding Specialists, Content Marketing, Web Designers & Developers
    Brand Chemistry

    Sydney
    Branding, Marketing and Web Design

    Brand chemistry creates human connections that help b2b brands to engage, acquire and retain customers.

    Purposeful: Whether it’s your business objectives or your customer’s needs and desires, you’ll never see a Brand chemistry person losing sight of the bigger picture.

    Real: Ever worked with an agency that just rolled out the big guns for the pitch? Not this one. You’ll team up – and stay – with senior people from the get-go.

    • Employees
      10-25
    • Video
  • New South Wales, Australia
    Branding Design Specialists, Branding Specialists, Content Marketing, Social Media Marketing Specialists
    Orchard

    Sydney
    Independent Creative Agency

    Hi, we are Orchard! A creative and technology business who fuse art & technology to invent better outcomes that make a difference for brands, businesses and people.

    We exist to liberate brands through interactive experiences. We achieve this by developing the interfaces that connect brands with audiences, and the content that helps brand stories spread.

    • Employees
      100+
    • Video
  • Victoria, Australia
    Content Marketing
    King Content

    Melbourne
    Content Marketing Agency

    We thought about everything that was wrong with the content marketing world. Then we made a pact to fix them. No one has the time for long, babbling content that does nothing but scream desperately to Google.

    Especially not your customers.
    Cross over to our Kingdom and join us in a new way of doing things.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • New South Wales, Australia
    Content Marketing
    The Content Agency

    Sydney
    Content Strategy, Production and Management for Brands

    The Content Agency has been creating content and content strategies for seven years. We have worked with an array of Australia’s most interesting brands from Entertainment-One films to UTS via Baz Luhrmann’s Bazmark films.

    Our mission is to help brands connect with their audience and grow their business.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • New South Wales, Australia
    Content Marketing
    Storyation

    Sydney
    Content Marketing Agency

    Ad News’​ Small Agency of the Year (Independent) in 2018, Storyation is a content strategy and creation agency that works for premium brands such as Tourism NZ, NRMA and Energy Australia. Named one of the 100 fast-growing start-ups in Australia by the Financial Review, we’ve been awarded prizes at major international award shows including the CMA Awards in London, the Pearl Awards and CMA Awards in the US and Mumbrella’s Publish.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Content Marketing, Event marketing, Media Buying & Planning, Social Media Marketing Specialists
    AKA Australia

    Mebourne , Sydney
    International Arts and Entertainment Agency

    Founded in 1995 in London, the AKA group now employs over 400 people across three continents. As one of the largest media buyers in the Australian entertainment industry we develop and deliver campaigns that maximise ticket sales and brand awareness. AKA deliver world’s best practice service in research & strategy; media planning; creative services; digital content and brand promotions. With access to analytics from a global network, AKA provides ongoing consumer insights to drive commercial strategy .

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • New South Wales, Australia
    Content Marketing, Search Marketing SEO
    Prosperity Media

    Sydney
    SEO Agency

    We aim to provide you the client with the best possible results from SEO, Digital PR & Content Marketing. We strive to get you more traffic, high-quality links, more conversions, rankings and growth you would be happy to talk about.

    We are the SEO & Content Marketing agency of choice for entrepreneurs, funded startups and brands.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Content Marketing, Public Relations
    Affect Media

    Melbourne
    Public Relations, Digital Marketing and Content Marketing Agency

    Affect Media is a Melbourne based Public Relations Agency with a difference. As well as creating fresh and engaging PR campaigns, we also offer a range of content creation and digital marketing services. From traditional public relations and reputation management services, through to social media marketing, web design and copywriting, we have the skills to make your next project a success.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • Victoria, Australia
    Content Marketing, direct mail marketing, Search Marketing PPC, Search Marketing SEO, Social Media Marketing Specialists
    The Lead Agency

    Melbourne & Sydney
    B2B Marketing and Lead Generation Campaigns Specialists

    We are a Melbourne B2B marketing agency dedicated to helping our clients accelerate sales and increase the quality of leads and new sales opportunities.

    Our services include B2B marketing strategy development; lead generation, lead management and nurturing; marketing automation; digital marketing; content marketing; and referral marketing.

    We specialise in the unique B2B marketing services landscape: where purchasing decisions are often a complicated and considered purchase with long lead-times.

    • Min Project Size
      tba
    • Employees
      25-50
  • Western Australia, Australia
    Content Marketing, direct mail marketing, Search Marketing PPC, Search Marketing SEO, Social Media Marketing Specialists, Web Designers & Developers
    Living Online

    Perth
    Full service Digital Marketing and Growth Creation Agency

    You’ve just found your solution to developing sustainable competitive online advantage. Welcome to Living Online. We’re a full service digital marketing and growth creation agency. We live, breathe and thrive in the digital space and take pride in providing quality business solutions for our clients. We understand what it takes to help you succeed in the brave new digital world. So don’t hesitate, contact us now to get the conversation started.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • Content Marketing, Public Relations, Social Media Marketing Specialists
    Communikate

    Adelaide & Brisbane
    Marketing , PR and Digital Agency

    Communikate is a full service marketing, PR and digital agency with offices in Adelaide and Brisbane, Australia. Growing clients’ reputations is their business.

     

    • Min Project Size
      tba
    • Employees
      6-10
  • Branding Specialists, Content Marketing, Social Media Marketing Specialists
    Fuller Marketing

    Adelaide
    Integrated Brand Communications Agency

    FULLER was founded on the shoulders of journalist and master wordsmith Peter Fuller who, with business partner and brand strategist Kathryn Fuller, has built an agency with a niche for brand building through the art of storytelling.

    • Min Project Size
      tba
    • Employees
      10-25
  • Advertising Specialists, Branding Specialists, Content Marketing
    KWP

    Adelaide / Darwin
    Full Service Advertising Agency

    Founded in 1991, we are an independently owned, full service South Australian born company, providing a full range of communication and marketing solutions for a diverse array of businesses across Australia.
    Whether it be strategic, creative, media, production, technology, digital or socially driven, we are focussed on delivering or Clients quality solutions that lead to business success.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Content Marketing, Social Media Marketing Specialists
    The Kingdom

    Adelaide
    Inbound Marketing Agency

    The Kingdom is an inbound marketing agency that gets dynamic lead generation happening for your business. We are a HubSpot Platinum Certified Partner. We help busy marketing professionals build prestige websites with continuous improvement, so they get value and growth from their technology investment.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • Content Marketing, Media Buying & Planning
    Carat Adelaide

    Adelaide
    Integrated Media Agency

    Multiple services across its network.
    Independently owned , affiliate of Carat Australia part of Dentsu Group.

    • Min Project Size
      tba
    • Employees
      6-10
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