Content Marketing is any activity around creating content to market products and services. In essence, content marketing is the fuel that drives inbound marketing.
Content and incentives are provided with the aim of inspiring consumers to identify themselves and request more information or make a purchase. This is typically done in a less invasive way than traditional direct marketing, as is the case with inbound marketing.
Content can be designed for online use, such as blogs, infographics, video and slide shares.
Providers listed in this section are primarily engaged in providing content creation, curation and distribution services as their core specialty, although many will also provide inbound marketing expertise.Whilst all marketing providers could be considered to be involved with content marketing, we are seeking to identify those who place content marketing as one of their key service specialities. Increasingly, we expect to list publishers as providers in content marketing as they continue to extend their business services offerings to include this important discipline.
Each of the specialists listed promote a high degree of competency in content marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.
At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.
By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.
That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.
In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.
Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.
We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.