Content Marketing


Content Marketing is any activity around creating content to market products and services. In essence, content marketing is the fuel that drives inbound marketing.

Content and incentives are provided with the aim of inspiring consumers to identify themselves and request more information or make a purchase. This is typically done in a less invasive way than traditional direct marketing, as is the case with inbound marketing.

Content can be designed for online use, such as blogs, infographics, video and slide shares.




Content can also be designed for offline brochures, print media and extend to include content offers such as ebooks or white papers.Creating useful, quality and relevant content is a highly effective way to strengthen your brand, promote your product or services and establish your business as a leader in its field. When you produce quality content, people who consume that content begin to establish trust for your business and when they see you as trustworthy, they’re more likely to buy from you rather than one of your competitors.



Content marketing is a cost-effective way to attract new customers, increase traffic to your website and ultimately convert sales. When done professionally, it supports the success of other marketing campaigns within your business, tying in with social media, public relations, direct marketing, broadcast advertising and your SEO efforts.

Using quality content helps you to build credibility and authority within your customer base, allowing you to position your business as an industry expert. Good content allows you educate your customers, helping them make more informed choices when deciding on a purchase.


Content Marketing roles and activities

  • Strategy & Planning
  • Creation & Curation
  • Distribution
  • Measurement
  • SEO of copy


Providers listed in this section are primarily engaged in providing content creation, curation and distribution services as their core specialty, although many will also provide inbound marketing expertise.Whilst all marketing providers could be considered to be involved with content marketing, we are seeking to identify those who place content marketing as one of their key service specialities. Increasingly, we expect to list publishers as providers in content marketing as they continue to extend their business services offerings to include this important discipline.


Each of the specialists listed promote a high degree of competency in content marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.


Before you proceed to search?


At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.




That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.

  • Victoria, Australia
    Content Marketing
    Hangman

    Content Marketing- Copywriting-Editing-Influencer Outreach

    We all use words. Lots of them.

    People and brands feed social media in an endless stream. Words are broadcast through websites, emails, blogs and videos. Pages are printed with stories and marketing messages. It’s all content, content, content.

    When content is king, it’s a race to fill space. Quality is slain, sacrificed upon the altar of quantity. Strategy, purpose and accuracy are lost. Consider the hapless hero in a game of Hangman. Facing the gallows, words are his redemption. But not just any words.

    Only the right words can save him.

    • Employees
      1-5
  • SA, Australia
    Content Marketing, direct mail marketing, Social Media Marketing Specialists
    Streetwise Digital

    Adelaide
    Digital Creative Agency

    Online innovators, creators of memorable content and masters of social engagement.
    Streetwise Digital is part of the Leader Street Advertising Group that also includes Jarvis Marketing, OMD Adelaide and Madhouse Creative.

    • Min Project Size
      $5K
    • Employees
      10-25
    • Video
  • SA, Australia
    Content Marketing, Social Media Marketing Specialists, Video Creation & Production Specialists
    Newstyle Media

    Adelaide
    Media Agency & Publisher

    At Newstyle Media, we are a South Australian owned and operated content marketing agency and publisher that is devoted to telling great stories. We do this by creating compelling content that answers questions, causes connections and kick starts conversations.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Content Marketing
    Landmark Media

    Adelaide
    Content Marketing Agency

    David communicates through words.  He is the Principal at Landmark Media and has 25 years experience on the Web, working to develop content, eMarketing copy and social media content for clients in government, non-profit, corporate in Australia and South-east Asia.

    • Min Project Size
      tba
    • Employees
      1-5
  • SA, Australia
    Content Marketing
    HWR Media & Communications

    Adelaide
    Media & Communications Agency

    HWR Media & Communications is one of the largest independent media representation organisations in Australia. Our dedicated team is comprised of specialists that provide expertise across a wide range of services, including online and print media sales, content marketing, custom publishing, branding and design.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Content Marketing, Media Buying & Planning
    Carat Adelaide

    Adelaide
    Integrated Media Agency

    Multiple services across its network.
    Independently owned , affiliate of Carat Australia part of Dentsu Group.

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Branding Specialists, Content Marketing, Social Media Marketing Specialists
    Fuller Marketing

    Adelaide
    Integrated Brand Communications Agency

    FULLER was founded on the shoulders of journalist and master wordsmith Peter Fuller who, with business partner and brand strategist Kathryn Fuller, has built an agency with a niche for brand building through the art of storytelling.

    • Min Project Size
      tba
    • Employees
      10-25
  • SA, Australia
    Advertising Specialists, Branding Specialists, Content Marketing
    Hybrid

    Adelaide
    Marketing , Communications and Innovation Agency

    Our company is made up of specialists in strategy, innovation, design, technology, and creativity. What links this diverse group together is  innovation. What sets Hybrid apart is our drive and desire to leverage the digital age to invent new ways of creating and nurturing connections between brands and their consumers. That’s why we see ourselves as one of Australia’s leading innovation agencies.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Australia
    Content Marketing, Public Relations, Social Media Marketing Specialists
    Communikate

    Marketing , PR and Digital Agency
    Communikate is a full service marketing, PR and digital agency with offices in Adelaide and Brisbane, Australia. Growing clients’ reputations is their business.

     

    • Min Project Size
      tba
    • Employees
      6-10

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