Content Marketing

Content Marketing is any activity around creating content to market products and services. In essence, content marketing is the fuel that drives inbound marketing.

Content and incentives are provided with the aim of inspiring consumers to identify themselves and request more information or make a purchase. This is typically done in a less invasive way than traditional direct marketing, as is the case with inbound marketing.

Content can be designed for online use, such as blogs, infographics, video and slide shares.

Content can also be designed for offline brochures, print media and extend to include content offers such as ebooks or white papers.Creating useful, quality and relevant content is a highly effective way to strengthen your brand, promote your product or services and establish your business as a leader in its field. When you produce quality content, people who consume that content begin to establish trust for your business and when they see you as trustworthy, they’re more likely to buy from you rather than one of your competitors.

Content marketing is a cost-effective way to attract new customers, increase traffic to your website and ultimately convert sales. When done professionally, it supports the success of other marketing campaigns within your business, tying in with social media, public relations, direct marketing, broadcast advertising and your SEO efforts.

Using quality content helps you to build credibility and authority within your customer base, allowing you to position your business as an industry expert. Good content allows you educate your customers, helping them make more informed choices when deciding on a purchase.

Content Marketing roles and activities

  • Strategy & Planning
  • Creation & Curation
  • Distribution
  • Measurement
  • SEO of copy

Providers listed in this section are primarily engaged in providing content creation, curation and distribution services as their core specialty, although many will also provide inbound marketing expertise.Whilst all marketing providers could be considered to be involved with content marketing, we are seeking to identify those who place content marketing as one of their key service specialities. Increasingly, we expect to list publishers as providers in content marketing as they continue to extend their business services offerings to include this important discipline.

Each of the specialists listed promote a high degree of competency in content marketing and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.

Before you proceed to search?

At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.

That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.


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2) Search...