OPTIMISING MEDIA BUYING
Having established your plans, strategies, tactics and channels to market the remaining challenge rests with optimising your media spend. Media spend is generally the largest single cost element in marketing budgets, so optimising it to produce the best possible reach and return on the investment is paramount to growing the business. Optimising your media spend comes down to the quality of your research, strategy, negotiation and buying power.
Content for this subject is currently under development and due for release from Nov 2019.