INVESTING IN MEASUREMENT
Measurement is the key to optimizing any process, and no more so than in marketing and related campaigns.
Through establishing the right measures key performance indicators (KPIs) for your marketing activities and campaigns, one can clearly see what works and what doesn’t. You can then direct your marketing investments toward the most effective activities and campaigns to achieve marketing success. In this section , we aim to provide content in and around some of the common KPIs you should understand and measure for each of your campaigns, regardless of the type, channel or medium: