Develop personalisation in your marketing
This strategy centres on the imperative importance of better understanding of the customer and providing them with a more personalised engagement. How well do we know our customers , who they are , what they consume , how they consume things, where they hang out etc etc.
As the markets fragment increasingly businesses will need to keep in contact with the shifting behaviours of the consumer marketplace.
Examples of subject matter supporting this strategy may include the likes of Personas, Customer Buying Journey’s Field qualitative research , User experience and interface etc