Define your business/brand and value proposition

Sounds very obvious however as business competition intensifies and markets are disrupted by many new comers and technology plays there is an increasing need for businesses to revisit their market propositions , their market identity , their target customers more often to ensure they stay relevant and have a marketed point of difference amongst their competitors – failure to do so will only lead them further towards commoditisation and being price driven.In essence the key strategy we are promoting here is to continually challenge your existing branding , market position and identity in the market.