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DO IT DIFFERENT, BE DISTINCTIVE AND INNOVATE brought to you by our Sponsor Canva

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DO IT DIFFERENT, BE DISTINCTIVE AND INNOVATE

This category is about sharing insights in and around how businesses can attain differentiation and distinctiveness in their marketing so as to stand out and get better noticed in crowded competitive markets and build the awareness and attention needed to support growth.
It is about doing things differently and distinctively across all aspects of marketing, not just advertising and knowing how to best maneuver in the market at any given time.
Having and fostering an innovation culture that works across all aspects of marketing, branding, advertising, communication and customer experiences is fundamental to developing these critical growth competencies in business.