KNOW YOUR CUSTOMERS, COMPETITORS AND MARKET brought to you by our Sponsor Canva

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Undertaking research is a critical and valuable practice in driving marketing effectiveness, reach and growth.
Growing your business without intimately understanding your customers, competitors and the market generally is risky. Market research can prepare you for changing markets and prevent your business being left behind by the competition.

Market research helps you understand your customers and their needs, as well as what your competitors are doing. You can research your market through primary methods including surveys and observations or through research that has already been done . Research can help you work out where your products and services fit in the market and how they differ from your competitiors and your positioning against competitors aswell as anticipated demand in your market. Ultimately finding out how your customers think and behave can also help you better target your marketing efforts.

In this category, we provide you with insights into better practices in marketing research.