BUSINESS OWNERS & ENTREPRENEURS

OUR REGISTRATION PROCESS

Marketing Search adopts an open invitation to business owners and entrepreneurs to join it’s platform. Best of all, our registration process is quick and simple.
Business owners and entrepreneurs are requested to only provide very basic contact information in order to get access to the platform’s services and selected benefits.
All we request is your name, your business email and contact number.

WHO ARE WE AND WHAT WE DO?

We are not an agency nor a consultancy but a values driven independently owned and operated Australian marketing services platform.
Our core purpose is to enable businesses to significantly improve their marketing effectiveness, impact and profitability.
We do this through a provisioning of unique set of services which are centred on assisting businesses more readily find the Best Fit strategies, solutions, people
and practices needed to compete in an increasingly diverse and changing competitive landscape.
Our key services include expert search and shortlisting, talent sourcing and the promotion of better practices in marketing.

OUR MISSION IS TO : ‘FIND YOUR BEST FIT MARKETING SOLUTIONS, EXPERTS AND TALENT ‘

We do that through;

  • Enabling and promoting greater confidence and adoption in the outsourcing of specialist marketing activities.
  • Opening up and improving provider search & selection processes to realise better performance and outcomes.
  • Identifying and connecting business owners and entrepreneurs to a curated pool of trusted and proven specialist solutions.
  • Providing businesses and hiring managers with a better way to source and onboard the hard to find in-house talent they need.
  • Providing and sharing foundational marketing knowledge and insights that matter and support better practices and performance outcomes.
  • Supporting your business in developing the mindset of your marketers to cope with continuous disruption and change in the workplace.
  • WHAT BENEFITS WILL THE PLATFORM BRING TO BUSINESSES?

  • Challenge and provide support in benchmarking ongoing development and management of better marketing practices.
  • Encourage and generate greater discovery and awareness of the changing and diverse market solutions landscape and the options open to business.
  • Save time, risks and costs associated in the search and shortlisting of best fit marketing partners and talent from across Australia.
  • Provide business’s with a better way to access and attract a broader pool of potential talent, speed up on-boarding, reduce talent acquisition costs and improve talent retention.
  • Provide business with a curated knowledge hub of fundamental marketing intelligence, frameworks, and strategic insights that support better practices and professional development of marketers
  • Keep business and their marketers informed and alerted to new and emerging developments across all aspects on marketing.
  • Provide business and their marketers with an independently objective solutions platform from which to improve and/or transform their marketing effectiveness,impact and profitability.


    WHO ARE THE BUSINESSES WE SEEK AND CAN BRING VALUE TO ?

    Businesses small medium and/or large sector employing 20+ to 500 employees with limited in-house marketing resources and/or
    in-depth expertise across several marketing service disciplines.They will be curious, discerning and open thinkers by nature and constantly seeking business
    improvement for their businesses, their teams and themselves.

    WHAT COMMON VALUES DO WE SHARE AND SUPPORT WITH OUR BUSINESS OWNERS AND ENTREPRENEURS ?;

  • Recognise strategy, creativity and specialism as central drivers for differentiation , attention and success in marketing today.
  • Understand that increasingly sustainable competitive advantage rests with how well a business communicates, markets itself and the experiences it delivers.
  • Make investments premised on performance deliverables and outcomes and outcomes, not lowest price upfront.
  • Seek partnering , personalisation, flexibility and transparency in their supplier relationships.
  • Value independent objective guidance in their search and selection of service solutions.
  • OUR PURPOSE & POINTS OF DIFFERENCE

    Our purpose is to enable businesses to become better marketers so as to support their future growth and prosperity at a time of great challenge and opportunity in the market.

    Our points of difference relates to an integrated platform that promotes;

  • Solution providers with demonstrated high levels of specialism and creativity in their marketing craft over generalists or those promoting bundled package or offshore solutions.
  • Small to medium independently owned and operated Australian marketing specialist and agency firms over larger businesses or those attaching to internationally owned holding companies.
  • A candidate centric cost & time efficient approach to the matching and placement of marketing talent over traditional drawn out and expensive traditional recruitment processes and practices.
  • A commitment towards developing better marketing practices and benchmarking standards with the community of business owners, entrepreneurs and marketers we serve.
  • A commitment towards maintaining a humanistic approach to our services.

  • OUR DRIVING PHILOSOPHY AND BELIEFS

    Technology has changed Marketing and made the landscape more complex and fragmented. It has also empowered the buyer market , increased competition and is increasingly forcing many businesses to re-evaluate their current business models.As a consequence it is imperative that businesses reset their approaches to marketing practices to maintain relevance and visibility in an increasingly competitive marketplace.

    At Marketing Search we believe that it is no longer good enough to be average in your marketing practices in order to compete , you simply won’t cut through the market noise and be heard , your marketing practices need to be above average and the sooner the better.

    Problem for most small to medium size businesses is that they are generally time , resource and expertise poor when it comes to marketing and will increasingly struggle to keep up with better practices due to the speed of technology change.Barring a significant investment in marketing resources , it is our fundamental belief that the best strategy to counter these challenges is to outsource more of the marketing to specialists.

    Outsourcing makes good business and economic sense however is only as good as the business’s ability to manage the process and pick the ‘best fit ‘ partner(s) . The approach and process of agency search and selection for many SME’s needs to change and move away from its traditional practice of relying on referrals from friends /peers or using the same agency they have in the past for their future needs, both of which limit a business’s options and potential for delivering top performance outcomes.

    What is needed is greater discovery and consideration towards engaging alternate provider solutions that offer greater specialisation , greater insights , more efficient execution and business partnering and customer service levels that lead to better customer outcomes, growth and returns on your marketing spends.

    The age of the internet has now brought commoditisation of products and services to a new reality for many businesses. The only sustainable competitive advantage businesses increasingly have comes down to how they communication , how they market and the customer experience they provide.

    For businesses employing in house marketing professionals the pace of technology change will also present additional talent retention challenges.
    It is our belief that employers will need to invest in further development of their marketers towards developing higher valued skills and competencies that cannot be readily done by automation, machine learning and or artificial intelligence.We are also conscious of the fact that the structure of work and workplaces will change significantly from here forward and that investments in the up-skilling of employees will support ongoing retention, stability and the overall performance for businesses.

    SERVICES PROVIDED FOR BUSINESS OWNERS AND ENTREPRENEURS

    To find out more about how Marketing Search works and how our platform can work for your business follow these links to learn more:


    > Upgrade your business registration to Business Premium +
    > Our concierge search service
    > Our workshops & auditing service
    > Our talent sourcing service

    Register today and upgrade to Business Premium + to access our full services.

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