ABOUT US
WHO WHAT HOW & WHY?
We are not an agency , nor a consultancy but a marketing growth platform where time pressed small business owners with limited in-house marketing resources and expertise can rapidly improve and/or transform their marketing effectiveness and build the better practices needed to drive growth.
This is achieved through the provisioning of a unique integrated knowledge and services platform from which businesses can independently or with our support readily find, adopt and engage the better practices and solutions needed to succeed in today’s hyper-competitive markets.
Our primary services centre on the provisioing of agency provider search and selection , talent sourcing , media buying optimisation, general marketing & strategic advisory and the facilitation of strategic marketing planning and independent auditing.
We save business owners time, reduce their costs and risks and through a rigourous and disciplined approach to our search and selection for best fit solutions. In doing so we assure them the quality, compatibility and the above-average performance delivery outcomes that success in the market demands today.
Through working and promoting better marketing practices to the small business sector we can assist many to better realise their growth objectives and in doing so better position them to create jobs especially for younger people and economic growth, all of which contributes to our collective well-being.
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THE CUSTOMERS WE SERVE
Australian small business owners and leaders working predominately in highly competitive product based business sectors . These businesses will be growth focused and generally employ between 10 to 100 persons.
These business owners will typically be very strong technically and in their market domain however will be time pressed with limited in-depth marketing expertise or in-house resources to call upon in order to optimise their marketing themselves.
As such many will have outsourced elements of their marketing to providers or consultants to manage , or are considering doing so.
They will retain a healthy sceptisim as to where they invest their marketing dollars and have high performance expectations on returns. Several will have had poor experiences in outsourcing in the past, which may have arisen from poor selection and/or management of provider performance from outset of engagement.
Owners of these businesses will generally aligne and subscribe to the philosophy “do what you do best and outsource the rest” and especially when it comes to realising and keeping up with best marketing practice.
They will be curious and discerning by nature and yet actively drive, seek out and be open to adopting better solutions to meet modern marketing demands.
They will also recognise that their path to sustaining competitive advantage is increasingly dependent on how well they market themselves, how well they communicate and the customer experiences they deliver.
OUR MISSION, VISION & VALUES
OUR MISSION
Our mission is to enable small businesses to significantly and rapidly improve their marketing effectiveness, communication and customer experiences to successfully acquire new customers and grow at a time of great challenge and change.
OUR VISION
Is to become the default trusted online search destination for Australian small businesses seeking growth and ‘above average’ solutions in all things marketing.
OUR VALUES
We place the customer front and centre in our design and service.
We centre our decisions and recommendations on value not price.
We will always maintain a humanistic approach to service delivery.
We preference genuine specialists over jack of all trade generalist solutions.
We take a candidate first approach to job fit.
We continually strive for greater simplicity and transparency.
We exclusively promote independent small to medium specialist marketing providers.
We see average marketing as the enemy for small businesses today.
We support the open web and strengthening of local and national Australian journalism.
We promote differentiation and distinctiveness in marketing.
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