Better Practice Blog

Specialist Design & Branding

Design Specialists

Providers in design services plan, design and manage the production of printed materials, digital content, packaging, signage systems and corporate identification (logos).

This sector predominately includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills.

Branding Specialists

Branding specialists create,plan and manage branding strategies for clients.They provide the foundation piece of your marketing communication that underpins consumers perceptions of what you stand for.

Branding is strategic by nature and is becoming increasingly important for business success. It’s what gives customers something to believe in and helps them understand the purpose of your business.