BLOG : WRITE FOR US

The Marketing Search Blog aims to provide valued content and guidance to businesses and marketing professionals in attaining better practices in both outsourcing marketing and career job pathing , selection and upskilling. Our blog is managed and curated in-house, including contributions from our Premium listed agencies , external marketing professional bloggers and content marketing writers.

What blog content are we looking for?

At Marketing Search, our content development & curation is centred on our core value proposition and beliefs.
Namely we believe that many business’s will increasingly outsource their marketing to high level specialists to avoid mediocrity
and resource cost inefficencies. Equally we believe that many generalist transactional orientated marketers will need to migrate their capabilities towards reskilling for higher valued strategic work in order for them to ensure career continuity and value for their employers.

Our dependency on ever-changing technologies to effectively execute marketing strategies has resulted in the need for increased specialist skills. Filling these needs will need greater investment in marketing and resources, especially for businesses that choose to build their competencies in-house.

Of course, this is not a ready option for most small to medium businesses and carries significant financial cost and risk. Outsourcing to qualified professionals if done well makes compelling economic sense , and our aim is to connect businesses with the best fit marketing specialists and with knowledge , processes and tools to manage those working relationships and outputs to maximum effect.

We encourage businesses and marketers to question whether they currently have the best fit marketing strategies and solution providers to deliver on their business & marketing objectives.

We encourage individual marketing professionals to continually re-evaluate their competencies against future market needs and upskill.

We encourage both businesses and marketers to stay informed about emerging marketing & employment related developments and trends.

We do not seek to publish articles on any subject matter outside of the aforementioned matters.

Who writes for us?

Our contributing authors are our premium listing agencies , external marketing professional bloggers and content marketing writers.

All blog contributions are edited in-house by our content management team to ensure high quality and consistency.

Can I contribute if I’m not a premium listed provider?

Although blog content from our locally premium listed agencies is our preferred primary source , we also accept submissions from other marketing professionals, writers and bloggers. We will only consider publishing these blog posts if the content is educational, instructional and well written.

If you’re not a premium listed agency but believe you have an idea for a blog post that would be of interest, please contact us to discuss.

Does Marketing Search pay for blog posts?

No, Marketing Search does not provide financial compensation for blogs created by external writers. If you’d like to be featured on our Better Marketing Practices blog, we will provide direct links back to your preferred website or social media account.

In exchange for appearing on our blog, we expect the writer/agency to also share the article on their website or social media feeds with a backlink to Marketing Search.

What we’re looking for

We’re looking for articles that relate to supporting better marketing outsourcing practices and marketing related career subject matter. These articles can be of a generalist nature or very specific to one or more of the key service categories the Marketing Search platform promotes.

They will generally be aligned and fall within one of the undernoted subject matter categories;

1) Planning and strategy
2) Stakeholder buy-in and budgeting
3) Briefing providers
4) Agency & specialist search and selection
5) Pre-meeting preparations
6) Short listing and final selection
6) Contractual agreements
7) Performance management and reporting
8) Project management
9) Case studies that support better practice outsourcing
10)Checklists that support better practice outsourcing
11)The Business Case for outsourcing specific marketing activities
12)Career pathing
13)Salary benchmarking & negotiation
14)Interview preparation
15)Education & upskilling
16)Contracting and freelancing
17)Personal development
18)Psychological & skills testing

Content that relates specifically to the undernoted marketing disciplines are particularly sought and valued;

  • Above the line – Advertising
  • Media Planning & Buying
  • Market and Consumer Research
  • PPC Marketing
  • SEO Marketing
  • Event Marketing
  • Direct Mail Marketing
  • Public Relations
  • Influencer Marketing
  • Broadcast,Print, Signage &Digital Production
  • Video & Film Production
  • Branding Strategy
  • Design
  • Social Media Marketing
  • Web Design & Development
  • Mobile App Development
  • Content Marketing

Writing guidelines

When writing for the Marketing Search blog, articles must be interesting, educational or informative. Writing should be tailored for an Australian marketing audience which comprises of business owners, marketers and marketing professionals. Articles should not be used to push your products or services.

Some helpful hints:

  • Avoid being overly formal or full of marketing and business jargon – blog posts should be readable to a wide audience.
  • Articles should be a minimum of 600 words.
  • Articles should be written using Australian English (not American English).
  • Articles should be written in the third person.
  • Article titles, headings and sub-headings should be catchy, well written, short and include a keyword (if it seems natural).
  • Article titles should compel people to read your article. Keep your headline to approximately 60 characters.
  • All sources must be cited. Immediately following the sourced statement, please include (Source: Name of Source). At the end of the article, please include the full hyperlink for every source. Please ensure sources are reputable and relevant.
  • If you target specific keywords, phrases and topics, please remember to write naturally. Do not overstuff keywords.
  • Only include relevant links to reputable sources. Exact match anchor text and links will be removed.
  • Please proofread and edit your article before submission. Articles with grammatical and spelling errors will be returned for revision.
  • Articles should be written for the web (no big slabs of text). They should have headings, sub-headings, bullet points and pull out quotes.
  • Sharing of articles via your own social media channels is much appreciated

Media

Please submit at least one relevant image to accompany each article approximately.

Images must be a minimum of 300px wide by 200px high, at 72dpi.
You must own the image, or the image must be acceptable for commercial use.

If you find a supporting chart, infographic, or video that you would like to include in your article, please cite them and include them upon submission.

Author Bio

Please supply your full name, title and company name (if relevant).

Please also supply a brief biodata (up to 75 words) and a headshot of each author, business at the end of every article. We are happy to include one hyperlink to your website homepage.

Please also supply a link to your Facebook and Twitter profile if you would like these included.

Article revisions

Marketing Search reserves the right to make minor revisions to your article.

If your article does not adhere to all the above guidelines, we will remit for your revisions. To avoid having your articles sent back, avoid articles that do not meet the following guidelines:

  • Contain incorrect, inaccurate or falsified information.
  • Contain excessive grammatical errors and are generally poor quality.
  • Are excessively ‘spammy’ or push products and services.

All articles are peer reviewed by our team, and our edits are final.

Please note Marketing Search reserves the right to refuse to publish an article, remove a published article without prior notice and to edit a published article without prior notice.

There’s no better way to promote your specialist marketing expertise as a business, marketing professional, blogger, or content marketer than by writing some prose for Marketing Search. Please complete our online form below to submit your article idea for review.

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