15 KEY QUESTIONS TO ANSWER
Is your marketing plan up to date and aligned to our business strategic plan?
Do you have clearly defined descriptions of your ideal customers?
Do you still have a clear competitive advantage and point of difference over
your competitors or has it been eroded ?
Do you apply a rigorous and detailed process to the selection and management
of your outsource partners?
Do the executive consider marketing to be the primary functional driver and
lever for growth in our company?
Is the content you promote and provide on our website relevant, engaging and compelling?
Do you market in a similar fashion to your major competitors or differently
Are you leveraging available technologies and data to improve your decision
making and optimise marketing effectiveness?
Are you media spends founded on in depth insights and smart planning and buying?
Do Sales and Marketing collaborate and work well
Is you business too dependent on any one marketing strategy /
platform for new business ?
Are you measuring and tracking your return on marketing activities?
Does most of your talent sourcing emanate from the active candidate market?
Are you investing in the right training for our marketers?
Do you have a strong employer value proposition?
“AVERAGE IS THE ENEMY”
Engagement with Marketing Search starts firstly with self acknowledgement from business and marketing leaders that there is a need to change and or improve
in one or more areas of their marketing.
The central challenge that particularly resource poor businesses face is finding
the time and expertise / insights to deliver better marketing practice.
Consequently many marketers no matter how competent they are will find it increasingly difficult to keep up as the pace of change accelerates.
To achieve above average marketing outcomes they need to find the partners
and talent that can bring the breakthrough thinking and skills to do things
differently to stand out and win in today’s crowded markets.
Average is the enemy in successful marketing today and at Marketing Search we
are all about working with you to find and match your business to above average solutions , providers , talent and insights to manouver and do
something different to rise above the pack.
Neil Anderson Founder / Director Marketing Search
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