Define your marketing project and identify risks upfront.
Starting a new project is exciting, but as all Project Managers know, without proper planning things can quickly spiral. Unexpected problems will always crop up, but with the right risk evaluation, you can avoid problems by being prepared.
Here’s what you need to know about avoiding problems in project management.
Define the Project
What is the project, who is it for, and what will it achieve? There are some basic fundamental questions that you need to answer in formulating a plan for your project.
Be absolutely clear on what the project is, why you are doing it, and the benefits it will produce.
Narrow Your Target Audience
Defining the target audience is a vital first step. Who are you aiming to? What is their demographic?
In developing a project, you need to get inside the heads of your target audience. Knowing their needs, desires and values is paramount in delivering a project that is relevant and useful.
How do they access information? What are their lifestyles like?
Answering these key questions will focus and clarify your goals, and give you valuable insights into how it will be received by your target audience.
Indicators for Success
When it comes to long-term projects, it can be hard to keep track of delivery when you’re working to short-term goals.
Establishing indicators for success along the way will keep your eye on the bigger picture, while giving you small, manageable daily or weekly tasks. If you’re working with a team of people, it can be especially important to make everybody aware of success indicators to watch for along the way.
Identify Problems Before They Occur
By clarifying your plan, aims, target audience, and success indicators, you’ve already avoided major problems in the delivery of your project and its management.
They say prevention is better than the cure, and even in business that expression rings true. What happens if a project officer gets sick or decides to go overseas? What if there are unexpected costs, or your budget is suddenly cut? What happens if travel plans are thwarted by bad weather, or if you have problems with technology?
Things will always go wrong—whether big or small. The key? Identify problems before they occur. Prioritise risk management from the outset to avoid problems in your project. By anticipating potential problems, you’ve saved your future self precious time and resources.
Think ahead for creative solutions, so when something inevitably does crop up, you’re prepared.
Read more about identifying problems in project management here, and find 81 Handy Tips from Project Managers. Invite your team to identify potential risks, problems and solutions, and you might find that you have a fresh perspective to utilise.
Neil Anderson is the founder of MarketingSearch.com.au, a privately owned and operated Australian platform enabling businesses to transform their marketing impact and profitability through better agency search and selection, talent sourcing and project optimisation services.