E-Mail Marketing & Marketing Automation

E-Mail Marketing

Conversion optimisation specialists cover a range of skills that all affect conversions. From content management systems and survey tools, to web analytics, user experience and technical project management, CRO practitioners go beyond testing to constantly improve the conversion results on an organisation’s website.
They understand seo, software, analytics, content management systems , voice of customer have survey skills , UX expertise , technology stack familiarity and IT project management abilities.

This sector predominately includes specialist in E-Mail marketing.

Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organisations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

Businesses and their marketing departments benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing especially inbound marketing. Automation platforms are used as a hosted or web-based solution, and no software installation is required .