Advertising



Contemporary Advertising as it is often referred to today can best be considered across three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing.
Advertising activities are differentiated on the basis of marketing motives, target groups, and the budget of the marketer.




Above the Line



Above the Line advertising consist of advertising activities that are largely non-targeted and have a wide reach. ATL communication is done to build the brand and inform the customers about the product.
Above the line marketing includes mass marketing strategies which are largely un-targeted and are focused on building the brand.


Examples include Tv , Radio , Print (magazines & newspaper).

Main advantages of ATL is that it has wide reach , mediums like TV better connect with audiences and plays an integral role in brand building.


Below the Line



Below-the-line advertising is very specific, memorable with activities focused on targeted groups of potential buyers.
Below the line marketing includes direct marketing strategies directed to specific target groups with a focused on conversions rather than building brand awareness.
Examples include Outdoor Advertising , Direct Mail Marketing , Sponsorship , Brand Activation and In-Store Marketing.

Main advantages of these forms of Advertising is that below the line promotional efforts are focused on the specific target group, have a better reach, can be easily executed, tracked, controlled and tailored to specific groups leading to better ROI in terms of conversion.

Through the Line



Through the Line advertising involves the use of both of the aforementioned marketing strategies. Recent trends in buyer and consumer behaviour requires integration of both strategies for better outcomes.
Essentially advertising campaigns are developed for both brand building as well as buyer conversion.
Sometimes above the line strategies are used to execute their direct marketing strategies.

Examples include integrated marketing often referred to a 360 degree marketing and digital marketing which offers above the line benefits as a below the line communication to the prospective
buyer. This type of advertising is cookie based where users get highly personalised communications based on their needs and behaviours.


Each of the specialists listed promote a high degree of competency across most if not all forms of advertising with the exception paid search advertising which is treated as a seperate category on this platform. All listed specialists can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.

Before you proceed to search ?


At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.

By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.

That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.

Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.

We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.

Good luck.


FILTER YOUR SEARCH FOR SPECIALISTS BY STATE LOCATION
TIME STRAPPED AND/OR NOT QUITE SURE WHICH PARTNERS TO SHORTLIST?

1) Location
2) Search...
  • Victoria, Australia
    Advertising Specialists
    Cyclone Creative

    Melbourne
    Digital Social Brand & Advertising Agency

    We work with our clients across the full spectrum of creative services; from research to campaign execution.
    We specialise in concepting big ideas that are bang on strategy, and then bring them to life in ways that deliver results.
    Some of our clients want the full shebang, but others are just after apiece of the puzzle, like concepts, content or production. Whatever you’re after, we’d love to lend a hand (and our brains).

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Advertising Specialists, Branding Specialists
    Brands to life®

    Melbourne
    Branding & Creative Agency

    Brands to life® is a Melbourne based branding agency working with local, national and international brands.

    Our branding, advertising, and digital thinking has launched brands, intensified engagement, got more bums on seats, achieved more clicks, bigger donations, increased awareness and boosted sales.

    We breathe new life into brands to create, refresh or re-position the, developing authentic brand stories unique and memorable visual languages to bring out the best in every brand.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Queensland, Australia
    Advertising Specialists
    Toto Group

    Brisbane
    Advertising Agency

    The extensive property advertising and marketing experience gained over the past 25 years has enabled Toto to deliver great successful results for clients. His unique depth of understanding of the industry has established him as one of Australia & Asia Pacific’s leading specialists in his field today. Toto prides themselves on the success of their clients and firmly believes that this success is the most important measuring stick one can gauge an agency’s strength on.

    • Min Project Size
      tba
    • Employees
      100+
    • Video
  • Queensland, Australia
    Advertising Specialists
    BFJ Media

    Brisbane
    Digital Advertising Agency

    BFJ Media provides insightful and strategic marketing solutions to drive business to a wide variety of clients around Australia.

    The way we work is simple.

    We build beneficial relationships with our clients to help ensure their marketing needs are serviced beyond their expectations.

     

     

    • Employees
      6-10
    • Video
  • Advertising Specialists
    BigWig Advertising

    Advertising & Digital Agency
    Bigwig is proudly a South Australian owned and operated bespoke advertising and digital agency based on the fringe of Adelaide’s CBD. We provide traditional advertising and integrated marketing, backed by a full complement of digital services including e-marketing, web interface design, programming, custom software solutions, line of business systems and app development.

    • Min Project Size
      tba
    • Employees
      6-10
  • Advertising Specialists, Visual Design Specialists
    WDM Advertising

    Adelaide
    Full Service Advertising & Design Agency

    If clever creative and smart media strategy is what you are looking for, we can help. We are an Adelaide based design and advertising studio. As a full service agency we offer exactly that – a full range of creative services from brand development to strategic creative development and the implementation of integrated campaigns.

    • Min Project Size
      tba
    • Employees
      1-5
  • SA, Australia
    Advertising Specialists, Branding Specialists, Video Creation & Production Specialists
    Showpony Advertising

    Adelaide / Melbourne
    Advertising Agency

    Showpony, an internationally awarded advertising agency for creative and effectiveness. Australia’s Top 20 Agencies (AdNews 2015).
    We’re a curious bunch at Showpony. That’s a great quality in an advertising agency because every time you ask a new question you create the opportunity to find a better answer. It’s how we deliver game changing results that get measured in double and triple digits, and why our work has been awarded in the US, UK, and of course the Ukraine.

    • Min Project Size
      $10K
    • Employees
      10-25
    • Video
  • SA, Australia
    Advertising Specialists, Social Media Marketing Specialists
    Black Sheep Advertising

    Adelaide
    Advertising Agency

    The talented people of Black Sheep Advertising create marketing materials that help grow successful brands. The key to their success is ‘differentiation’.

    • Min Project Size
      $10K Ad / $5K Mrkt
    • Employees
      10-25
    • Video
  • SA, Australia
    Advertising Specialists, Web Designers & Developers
    Them Advertising

    Advertising & Digital Agency
    Them Advertising is South Australia’s largest locally owned full-service advertising and digital agency with over 30 years of industry experience.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • SA, Australia
    Advertising Specialists, Public Relations
    KWP

    Adelaide / Darwin
    Full Service Advertising Agency

    Founded in 1991, we are an independently owned, full service South Australian born company, providing a full range of communication and marketing solutions for a diverse array of businesses across Australia.
    Whether it be strategic, creative, media, production, technology, digital or socially driven, we are focussed on delivering or Clients quality solutions that lead to business success.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • SA, Australia
    Advertising Specialists
    NrG Advertising

    Adelaide
    Full service Advertising Agency

    NRG Advertising is an independent full-service advertising agency in Adelaide, South Australia, offering a wide range of effective integrated marketing communications solutions that get results including advertising, graphic design, media planning, website design, online advertising, and social media services.

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Advertising Specialists, Branding Specialists
    Blackbocks / Jamshop

    Adelaide
    Advertising & Brand Management Agency

    At Blackbocks we utilise high performance individuals and teams, both internally and externally, to produce original and innovative ideas to ensure your brand stands out from the rest.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • SA, Australia
    Advertising Specialists
    Crisp Advertising

    Adelaide
    Retail & Hospitality Advertising Agency

    Our passion is retail and hospitality advertising; creating and maintaining brand integrity whilst selling product is what we do.

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Advertising Specialists
    Fabads

    Adelaide
    Full Service Retail Advertising Agency

    Our Adelaide Advertising Agency is a close-knit team producing Digital Marketing, Print, Radio and TV Advertising.FabADS have extensive experience in planning and buying all types of media across Australia. Our Adelaide advertising agency will help your business by analysing the strategy, planning and integrating advertising media solutions across the advertising media platforms that delivers maximum media effectiveness.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • SA, Australia
    Advertising Specialists
    Impressive ads

    Adelaide
    Full Service Retail Advertising Agency

    Impressive Advertising is a full service advertising agency with a retail focus. We develop advertising campaigns from concept to final production and are experts at running cross media campaigns and promotions to maximise your exposure. We cater to all your production needs be that video, printing, creative, design or web across all media formats (television, newspaper, radio, magazine & online)

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • Advertising Specialists
    Myadd

    Adelaide
    Full Service Advertising Agency

    Myadd Advertising is a full service accredited advertising agency with over 30 years of experience. We provide a one-on-one professional relationship with each client, taking the time to listen to business objectives and challenges before preparing and instigating strategic marketing and advertising campaigns based on individual requirements and goals.

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Advertising Specialists
    James Rickard

    Adelaide
    Creative Agency

    Big beautiful, honest advertising.
    Award wining with extensive experience across many categories with particular expertise,passion and focus
    in tourism, wine, beer and advertising for the arts.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • SA, Australia
    Advertising Specialists
    Out of this world

    Adelaide
    Advertising & Marketing Agency

    At Out of this World, we like to keep things simple.
    We believe in the power of ideas. So we come up with them, make them happen, and produce results.We simply partner with people and brands to find out what they want to achieve, then work bloody hard, with all the resources and talent at our disposal, to help make things happen. Sure we do all the usual things, but mostly, if it’s ordinary you want, you’ve come to the wrong place.

    • Min Project Size
      tba
    • Employees
      1-5
  • SA, Australia
    Advertising Specialists, Branding Specialists, Web Designers & Developers
    Hybrid

    Adelaide
    Marketing , Communications and Innovation Agency

    Our company is made up of specialists in strategy, innovation, design, technology, and creativity. What links this diverse group together is  innovation. What sets Hybrid apart is our drive and desire to leverage the digital age to invent new ways of creating and nurturing connections between brands and their consumers. That’s why we see ourselves as one of Australia’s leading innovation agencies.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Advertising Specialists, Branding Specialists, Visual Design Specialists
    Welbourn O’Brien

    Adelaide
    Design Agency

    Welbourn O’Brien exists to create loyal brand fans through meaningful dialogue, engagement, entertainment and technology.Fuelled by experience and a desire to innovate through collaboration, WO’s agile structure, partnerships and network of experts morph to assemble the right resources for specific challenges. Accordingly, its a la carte credentials extend across strategy, creative, media, production and digital to provide everything you want and nothing you don’t.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • New South Wales, Australia
    Advertising Specialists, Web Designers & Developers
    Reborn

    Sydney & Melbourne
    Advertising and Web Development

    REBORN is a Growth Focused Digital Marketing Agency.

    We combine creative with media and technology to find the digital sweet spots and gaps within your sales funnel and work with you to drive scalable and sustainable growth for your brand.

    Most importantly, with almost 20 years of award winning digital marketing work across start-ups, SME and multi-national B2B and B2C brands… we love what we do!

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Western Australia, Australia
    Advertising Specialists, Branding Specialists
    Milkable

    Perth
    Creative & Branding Agency

    We create awesomeness fresh daily for clients of all shapes and sizes – including you! We love nothing more than to sink our teeth into some juicy branding, ad campaigns, videos, websites, apps and much more.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • Western Australia, Australia
    Advertising Specialists
    Gatecrasher

    Perth
    Creative Advertising Agency

    Creativity and effectiveness have always been what drives us. We are completely about creative work, that works.

    Over the last 17 years we’ve been working with many of WA’s leading brands and organisations. We’re independently owned by the three founding directors, which assures hands-on senior involvement and a local focus that is not distracted by overseas owners.

    • Employees
      25-50
    • Video
  • Advertising Specialists, Branding Specialists, Visual Design Specialists
    On Creative

    Adelaide
    Branding , Design & Advertising Agency

    Our business is a boutique hybrid of a design and advertising agency – drawing on in-house expertise and , where necessary, the specialist services of trusted external associates. Our structure is designed to maximise client’s investment and efficiently build brands through every piece of communication.

    • Min Project Size
      tba
    • Employees
      6-10
  • SA, Australia
    Advertising Specialists
    The Leaderstreet Advertising Group

    Adelaide
    Advertising Group

    Ideas that deliver results. Decades of advertising, marketing, media, creative and digital expertise.The group combines 40 years marketing, advertising and strategy experience of Jarvis Marketing with the media insights and analytical tools of OMD Adelaide, the creative brains and original ideas of Madhouse Creative and the digital and social expertise of Streetwise Digital.Our team has multi-disciplined skillsets,working across every product category locally and nationally.

    • Min Project Size
      $5K
    • Employees
      10-25
    • Video
  • New South Wales, Australia
    Advertising Specialists
    The Hallway

    Sydney
    Advertising Agency

    We believe creativity is effectiveness; that no idea is great until it has affected change. We are creatives who care about business and commercial people who love creativity.

    We CREATE advertising, direct, content and technology.
    We CONNECT through social, search, PR and programmatic media.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Queensland, Australia
    Advertising Specialists, Branding Specialists
    Brother & Co

    Brisbane
    Independent Brand and Creative Agency

    We conceive incisive brand and communication strategies, tell compelling stories,
    build engaging digital experiences and craft beautiful designs for today’s brand challenges.

    We were founded in 2013 by Piet Human and Kurt Viertel with a simple belief – there had to be a better way:
    A way to foster deeper client relationships and generate better results.
    A way to share success and create a better place to work.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Western Australia, Australia
    Advertising Specialists, Branding Specialists
    Braincells

    Perth
    Branding and Advertising Agency

    What is design-led thinking? Nutshell version – examining what the consumer wants or needs from your product or service and working back to achieve a business solution. It leads to insightful strategic thinking, meaningful marketing strategies, engaging branding and on message advertising and social media campaigns that resonate with your audience. That translates into great things: greater engagement, greater growth and a greater return on your marketing spend.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Western Australia, Australia
    Advertising Specialists
    The White Room Agency

    Perth
    Advertising Agency

    Our purpose and complete focus is providing creative solutions that deliver real commercial outcomes. This is what we call Commercial Creativity. The people and processes inside The White Room are completely aligned to this outcome.

    • Employees
      6-10
    • Video
  • Queensland, Australia
    Advertising Specialists, Branding Specialists
    John Cochrane Advertising

    Brisbane
    Creative, Media and Design Agency

    John Cochrane Advertising – JCA – is devoted to delivering outstanding advertising services based on a strong industry knowledge, a commitment to understanding the issues that affect both our clients and their customers, and a genuine enthusiasm for what we do.

    Our aim is to act as a loyal and trusted extension of our client’s business, producing results that directly and positively impact on our client’s business objectives.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • Queensland, Australia
    Advertising Specialists, Public Relations
    Engine Group

    Brisbane
    Advertising and PR Agency

    We’re driven by the power of ideas to change the world.
    Our focus is on social and cause marketing. But delivering outstanding results through the most emotive and inspiring work in Australia is something we offer every client.
    Whether it’s attitudinal shifts, record-breaking sales or fundamental behavioral change, it all stems from the same sense of purpose: to create positive change.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Victoria, Australia
    Advertising Specialists, Branding Specialists, Marketing Analytics, Social Media Marketing Specialists
    Spinach

    Melbourne
    Advertising Agency

    We’re a full service, thoroughly integrated agency with a unique agency structure and a simplified, proven process.

    We champion a new approach called Consentric Thinking™.

    We combine media, data, analytics, technology and creativity to drive business change and help our clients grow stronger.

    We operate with one P&L to remain truly agnostic and avoid pre-determined thinking.

    We’re a team of passionate problem solvers who believe in the power of creativity to transform organisations.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Queensland, Australia
    Advertising Specialists, Media Buying & Planning
    ADFX

    Brisbane
    Creative Advertising Agency

    ADFX … a strategic agency born out of a collaboration of talented and passionate individuals!

    If you are looking for an agency that can deliver everything you need for all your advertising, marketing, graphic design and printing needs, look no further. We are a full service agency – your one-stop shop.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • New South Wales, Australia
    Advertising Specialists
    Blue Pencil Advertising

    Sydney & Brisbane
    Advertising Agency

    Advertising doesn’t work. People don’t buy your advertising, they buy your product or service.

    We help our clients to make their brand, and what it offers their customer, the very best that it can be – so their creative and advertising budget becomes money well spent.

    We have offices in Sydney and Brisbane. If you think we might be able to help you with a new challenge, we’d love to hear from you.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • New South Wales, Australia
    Advertising Specialists, Branding Specialists
    Circus Group

    Sydney
    Creative Agency

    Circus is a creative agency that’s been performing awe-inspiring creative feats for Australian marketers since the year 2000. It’s our all-round capability and our famous can-do attitude that helps us stand out from the crowd.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Victoria, Australia
    Advertising Specialists
    Interplay Media

    Melbourne
    Advertising Agency

    Interplay Media works with digital publishers to grow their revenue.

    We started life partnering with sports sites and today work with digital publishers across all verticals that include some of Australia’s biggest publishers including NBL, Homesales and Under Armour.

    • Min Project Size
      tba
    • Employees
      10-25
  • Victoria, Australia
    Advertising Specialists, Media Buying & Planning
    MAXAD

    Melbourne
    Media Agency

    As our business practice is built on maximising advertising returns our advice is based on your situation not our motivation. Our transparent pricing proposition with performance incentives on achieving outcomes that generate value for you means we have a vested interest in every single campaign we work on.

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • Victoria, Australia
    Advertising Specialists
    Prolifik

    Melbourne
    Advertising Agency

    Hey there, we are Prolifik. We’re an independent, Melbourne creative agency with clients right around Australia.
    We believe in jobs for human beings. That’s why our ideas are geared towards generating growth for you — and us. It’s also why we push like the dickens for our clients to achieve their goals.

    • Min Project Size
      tba
    • Employees
      6-10
    • Video
  • Queensland, Australia
    Advertising Specialists, Event marketing
    Tailored Outdoor Media

    Gold Coast
    Advertising Agency

    At Tailored Outdoor Media we are all about pushing boundaries. Our experience in marketing has taught us that if you want your message to be noticed you need to stand out in the crowd. So that’s what we’re here to do for you.

    We create temporary exposure for your brand’s key messaging by taking your message into high-density crowds, or high traffic locations.

    • Min Project Size
      tba
    • Employees
      10-25
  • Australia
    Advertising Specialists, Branding Specialists
    Town Square

    Melbourne
    Creative Agency

    Town Square is an independent, full-service creative agency, based in Melbourne, working with brands across Australia.

    • Min Project Size
      tba
    • Employees
      25-50
    • Video
  • Victoria, Australia
    Advertising Specialists
    The-Hot-House

    Melbourne
    Advertising Agency

    We’re The Hothouse. A creative and brand communications agency that delivers what others claim but few actually achieve…

    • Min Project Size
      tba
    • Employees
      1-5
    • Video
  • Advertising Specialists, Social Media Marketing Specialists, Web Designers & Developers
    Marketing Catalyst

    Adelaide
    Advertising & Digital Marketing Agency

    At Marketing Catalyst, creativity and science reign. Founded by Kain Vodic in 2011, we’re an advertising & marketing agency that focuses on real, tangible results.We provide the complete suite of marketing services to our clients. This includes strategy, creative production, graphics and visuals, AdWords, website design, social media, print media, radio and television commercials.

    • Min Project Size
      tba
    • Employees
      6-10
  • Advertising Specialists, Event marketing, Public Relations, Social Media Marketing Specialists, Web Designers & Developers
    Inspired Automotive Marketing

    Adelaide
    Automotive Marketing Agency

    Inspired Automotive Marketing is a multi-disciplined marketing services agency, providing tailored marketing solutions to all types of automotive businesses. From simple brochures, right through to the most complex of websites, events or customer relationship programs, we can advise, design, fulfill or supply a complete range of services to suit your specific needs.

    If your business could do with some ‘inspired’ marketing know-how, then contact us today.

    • Min Project Size
      tba
    • Employees
      10-25
    • Video
  • Advertising Specialists
    Baker Advertising

    Adelaide
    Full Service Advertising Agency

    BAM! plans and buys television across Australia for a number of top line clients. With close working relationships across every channel, BAM! We will work extremely hard in delivering the most competitive ROI and the know-how to get the best results.

    • Min Project Size
      tba
    • Employees
      6-10
  • Advertising Specialists
    Tribesetters

    Sydney
    Direct Response TV Advertising

    Full services or tailored Direct Response TV campaigns.

    • Min Project Size
      tba
    • Employees
      10-25
Top