Providers listed in this section are primarily engaged in developing and creating advertising concepts, campaigns and materials.This includes determining the optimal method of promoting client products and services in what is traditionally referred to as 'above the line' advertising strategy.
Above the line advertising typically relates to the design to reach a mass audience through media such as print, TV, radio, digital, social, mobile and outdoor.This marketing category does not include advertising associated with 'below the line' advertising in which a product or service is promoted in mediums other than radio, television, billboards, print and film.
Types of below-the-line advertising commonly include direct mail campaigns, trade shows and catalogs, and targeted search engine marketing.Effective advertising has a multitude of benefits and is essential in the success of any business. Advertising benefits businesses by providing a way to announce new, interesting or helpful information, launch new products, and engage with customers through carefully controlled and customised storytelling. Successful ad campaigns help businesses build awareness of and popularise their product, building brand trust, loyalty and reputation in the process. Advertising benefits business owners by helping with market expansion, increasing sales, and educating consumers about new products or features.Advertising is the only medium businesses have complete control over, so if you have a specific message you want delivered at a certain time or place, this is the way to do it. Advertising adds credibility to your message, strengthens public perception and automatically creates more awareness for everything your business is doing.
Each of the specialists listed promote a high degree of competency in advertising and can be contacted for preliminary discussions directly through utilising the contact details provided on their profile template.If you require additional assistance with your selection or a more in depth search then please complete and send on your brief as per our home page and we will get back to your shortly.
At Marketing Search we recommend you always take the time to think critically about what you plan to do up-front and be very clear about your goals and outcomes before approaching any provider.
By doing this you will avoid many of those unexpected and un-welcomed bumps and obstacles that arise down the track which inevitably cause cost blow outs and time delays in bringing your project to market.
That said please take a moment to firstly reflect on our Checklist No 1 : Search & Selection of Marketing Service Providers.
In addition you can also check out the valued information we have listed in our Better Practice Blog section to further support your next outsourced project.
Having done some basic research you should now be well positioned to start your search for that ideal partner with and have a better sense of the competencies and attributes required to meet your brief.
We recommend a short listing up to 3 providers be undertaken in your initial search with the aim to further qualify them down to 2. Ask those 2 to then to submit their pitch and proposal in person for your final decision on selection.