Welcome to Marketing Search, Australia’s frontline value-driven marketing effectiveness growth platform.
We save business owners time, consolidate their knowledge focus on the strategic issues that really matter, reduce their marketing wastage, help them make better decisions, optimise their resource allocations, and stay continuously informed and up to date on the practices and cultural changes that are redefining marketing effectiveness today so they can thrive in the new experience economy.
Our overarching vision is for Growth & Search to become the default destination and practice framework for small business growth and in time decentralise the platform and its ownership to its member community.
Our overall mission is to self-enable businesses to more efficiently discover and realise their untapped hidden growth potential through promoting greater awareness of prevailing best growth practices and connecting them to
‘best fit’ specialist market solutions.
We place the customer front and center in our design and service.
We center our decisions and recommendations on value not price.
We will always maintain a humanistic approach to service delivery.
We preference genuine specialists over jack of all trade generalist solutions.
We take a candidate’s first approach to job fit.
We continually strive for greater simplicity and transparency.
We exclusively promote independent small to medium specialist marketing providers.
We see average marketing as the enemy for small businesses today.
We support the open web and strengthening of local and national Australian journalism.
We promote differentiation and distinctiveness in marketing.
THE CUSTOMERS WE SERVE
WHAT MAKES MARKETING SEARCH UNIQUE?
Marketing Search has no direct competitor that offers a comparable level of integrated value.
Marketing Search supports a local and specialists (not generalist ) centric approach to the selection and listing of its supply chain and will always promote value over price in selecting shortlisting prospective providers. We prioritise local providers and those with high specialisation. Many competitors especially marketplaces list agencies regardless to secure listing fees. Service providers are vetted, so clients do not have to do all the leg work in terms of ensuring the expert is really an expert.
Our central application MM7 offers registered members with a ready made marketing strategy for growth and system to
identify and manage growth initiatives efficiently and at their own speed.
Members can readily post a needs brief and have us undertake the heavy lifting for them in identify their best fit solution and providers, and then if required engage additional services relating to co-ordinating requests for proposals , quoting and final selection.
Our focus and target market is a niche ( sme / marketing / local / growth-orientated / size ) and its customer base is largely defined and associated through a mutual alignment of MM7 core values and underlying marketing philosophy. Values drive behaviour. We do not seek nor wish to be a solution for every SME.
We do not provide an escrow service, favouring a model where buyers and suppliers develop their own project terms and the seller invoices the buying organisation directly.
HOW DOES MARKETING SEARCH MAKE MONEY?
Marketing Search gets paid the equivalent of a finder’s fee from providers it has searched and shortlisted for that are subsequently selected and appointed by the buyer. This is paid upfront within 7 days by the successful supplier.
Commission is in accord with the value we provide our customers and suppliers and ranges between 10% and 15% dependent upon the complexity of the search request. Service providers pay the fee upfront.
We receive a flat % non-risk contingent fee for our standard talent sourcing service.
Marketing Search negotiates and agrees on a fee for service based on an hourly rate for any additional RFP assistance requested – on briefs where budget anticipated is greater than AUD $10K and/or project brief is complex and/or time-consuming.
Marketing Search charges a small annual listing admin fee for its browse profiles of its ‘Marketing’s Magnificent Seven’ featured suppliers on its website.
Marketing Search also seeks to attract 7 categories local/national sponsorship advertising partners, with mutual not direct competitive interest in supporting its growth across the SME marketplace.
MM7 also seeks to build a limited affiliate program from which it may receive commissions for products and services that relate to each of its seven key categories.
REGISTRATION / TERMS AND CONDITIONS
Anyone registering on Marketing Search needs to be fully or in part responsible for driving the strategic growth of a business, this will invariably rest with the business owner, a member of their executive team or a senior marketer.
Multiple persons can register within any one business, which provides for a broader sharing and collaboration on growth initiatives and activities across different strategies.
The application is shared freely and exclusively to sme businesses upon completion of a simple registration process.
Marketing Search membership has no lock-in contracts — Marketing Search doesn’t need to tie people to its platform to make it viable and provides businesses with both DIY and assisted support options beyond its initial shortlisting for helping buyers undertake and coordinate RFP’s and final selection as efficiently and effectively as possible.
Marketing Search promotes fair and reasonable terms and conditions — our T&Cs do not force you to waive your rights or create an arrangement that is unfairly favourable to one party at the expense of others and is governed by local law.
OUR SEARCH & SHORTLISTING PROCESS
Registered users can post a private needs brief and expect to receive a direct response call to further clarify matters to ensure the search process is clearly defined and understood from one of our search specialists to determine readiness to proceed to the next steps.
Search requests for projects with an anticipated budget expenditure <AUD$10K are generally provided freely. Buyers receive contact directly from 2 to 3 providers, who will, in turn, may discuss their brief needs in greater detail before submitting their proposal for final approval. Buyers can of course consult with MM7 by way of general guidance in making their final selection decision.
Business’s search requests for projects with an anticipated budget expenditure > AUD$10K and /or those that are more complex and require high specialisation may be better served by requesting further support from MM7 in preparing detailed briefs and coordinating requests for proposals/quotations/presentations.
This approach is generally recommended and encouraged to ensure their buyer’s selection risk is minimised and deliverables are managed in as efficient and effective a manner as possible.
Given the risks associated with search and shortlisting of providers, we do not recommend nor support our members in undertaking this activity in isolation unless they have significant experience and knowledge of their local provider market’s capabilities.
Marketing Search’s search specialists will undertake this process in tandem with you and ensure that sufficient rigour and discipline has been applied to the process to qualify the best possible options for you, saving you significant cost and time.
A fee for service will be negotiated and agreed upon upfront dependent upon the scope of service supported needed and complexity and anticipated duration of the assignment.