Welcome to Marketing Search, an Australian frontline strategic marketing service platform for growth driven SME owners and leaders.
It is our mission to educate , share knowledge and support businesses in the adoption and maintenance of best practices in strategic marketing, so as to contribute and better position them to adapt, prosper and sustain growth and relevancy at a time of significant market change and disruption.
Through the facilitation of our proprietary practice & knowledge application Marketing’s Magnificent Seven TM ( MM7 ) , we self enable time and resource pressed business owners to realise rapid improvements in the effectiveness of their marketing and business growth.
The application is web-based, freely shared, and provides users with a simple growth strategy and knowledge framework and functionality from which they can readily uncover the roadblocks, best practices, and best-of-breed solutions they need to drive new growth and sustain their future competitiveness and market relevance.
We save business owners time, reduce their marketing wastage, help them optimise their resource allocations, and stay continuously informed and up to date on the practices that are redefining marketing effectiveness today.
THE CUSTOMERS WE SERVE
Australian SME owners and leaders of product and service-based companies who are actively seeking improvements in customer growth from their marketing.
These businesses will be growth-focused and generally employ between 20 to 100 persons, with turnovers greater than AUD$5M.
The business will operate across all sectors, include both b2b & b2c.
These business owners will typically be very strong technically and in their market domain however, will be time-pressed with limited strategic in-depth marketing expertise to call upon in order to optimise their marketing themselves.
As such many will have outsourced elements of their marketing to providers or consultants to manage, or are considering doing so.
They are discerning as to where they invest their marketing dollars and have high-performance expectations on returns.
Several will have had poor experiences in outsourcing in the past, which may have arisen from poor selection and/or management of provider performance from outset of the engagement.
Owners of these businesses will generally align and subscribe to the philosophy “do what you do best and outsource the rest” and especially when it comes to realising and keeping up with best marketing practices.
They will be curious by nature and yet actively drive, seek out and be open to adopting better solutions to meet modern marketing demands.
They will also recognise that their path to sustaining competitive advantage is increasingly dependent on how well they market themselves, how well they communicate, and the customer experiences they deliver.
Technology is speeding up everything we do but the fundamental principles and truths in marketing remain unchanged.
Businesses need to stay informed and aligned to best practices, trends, and the prevailing culture.
Businesses should avoid having an over reliance on one type of marketing or one channel and adopt a fuller marketing strategy.
Businesses need to better balance their energies and investments between brand building and performance.
Businesses need to allocate more time to good strategy formulation and a better understanding of performance measurement and attribution.
Businesses need to re-prioritise strategy and creativity as their key competitive marketing differentiators, not technology or data.
Change demands leadership self-awareness and belief and the ability to harness organisational commitment.
Strategic growth responsibility rest with the executive, not the time-pressed tactical marketers.
You need to re-evaluate and re-think your business & brand strategy at least ever every six months to make sure it still connects.
Your market orientation needs to be squarely on the customers and not product/sales.
Everyone in the business takes responsibility for the marketing of the business, not just marketers.
You outsource what you don’t do well and apply
rigour to the selection and performance
management of providers.
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November 2020