Through the sharing of valued content that aligns with Marketing Search’s Better Practice Project Framework, Strategy Portal and Marketing Planner content we seek to enable businesses to further improve and/or transform their marketing impact and profitability. Valued content we promote for business owners and marketers include articles, templates, tools and learning insights across 3 primary subject domains being the promotion and adoption of fundamental marketing strategies , better practice project outsourcing practice and better marketing planning . The content published are of both a generalist nature or specific to one or another of the key service specialism categories the Marketing Search platform promotes and are structured for search and referencing purposes into three parent categories namely Your Project Optimiser – Your Strategy Portal and Your Marketing Planner