Public Relations Press Release Distribution Platform
MARKETING SEARCH
Informing & Connecting
business for growth
INTRODUCTION
We are not an agency, nor a consultancy but a marketing growth application and services platform , designed specifically to enable businesses with limited in-depth marketing expertise to readily adopt and develop many of the key strategic marketing competencies and practices that are needed to optimise marketing performance, investment returns and sustained growth.
Through the utilisation of our free simple structured practice framework, businesses can rapidly self -assess and benchmark practices and identify opportunities and road-blocks to their growth and as required rapidly source proven and trusted ‘best in class’ specialist and expert outsourcing solutions from across Australia.
The advent of digitisation in business today and the pace of change has brought added complexity and challenge to marketing today, making it increasingly difficult for businesses with limited in-depth marketing expertise to stay abreast of the better practices needed to sustain a competitive advantage and grow.
In the abscence of significant and ongoing investments in talent and technologies businesses will increasingly need to realign their resources to adopting greater time efficient and effective approaches to their marketing to stay visible and competitive.
In countering these challenges many businesses will increasingly look to outsourcing and adopt fluid and virtual operating structures reliant on specialist networks to deliver non-core competencies in order to compete, keep up with best practice and respond timely to meet shifts in the market.
Business will also need to carefully consider how they best transition their internal marketing resources and skills from the tactical communications focus of the past to one that is signifcantly more centred on strategic brand management and innovation.
Finding and attracting talent with the necessary blend of technology and marketing skills and relying on traditional recruitment approaches will also prove to challenge as demand outstrips supply, leading to greater outsourcing or the need for investment in the upskilling of existing resources.
With marketing messaging in overload and new content production compounding and being distributed it will become very difficult to win the attention of your target audience organically.
What will be needed is ever-increasing clever utilisation of technologies and data, development of smart strategy and creativity and innovation in communication and engagement online and offline.
Realising that will come from partnering with specialists with in-depth expertise not partnering with jack of all trade generalists.
As competition heightens and markets continue to fragment and respond to ever-greater specialisation and personalisation
and businesses recognise the need to centre their value propositions around customer’s needs not products there has never been a more appropriate time to reevaluate their overall marketing approach than today.
In recognition of these challenges we have developed a single destination knowledge and solutions platform with a simple embedded structured growth practice framework through which business owners and leaders with limited marketing expertise can work through to realise immediate improvement in their marketing practices, reduce wastages and drive growth and profitability.
At Marketing Search we have the solutions for supporting your business transition to meet all of the aforementioned and more, so register today your business membership or call us and let’s talk through your best path forward.
Provide a one stop platform to rapid improvement in marketing practices, performance and returns on marketing & media spends.
Build your organisations internal strategic marketing competencies.
Improve your marketing effectiveness and reduce wastage and buying and consulting costs.
Enable you to readily self assess, identify opportunities and road-blocks for growth.
Enable greater confidence in your outsourcing and performance management of providers.
Assist you in developing a more efficient focus towards what matters in marketing.
Provide your business with independent objective growth advisory and provider selection and shortlisting.
Receive special members offers for marketing related products and services.
OUR MISSION
Our mission is to enable small businesses to significantly and rapidly improve their marketing effectiveness, communication, and customer experiences to successfully acquire new customers and grow at a time of great challenge and change.
OUR VISION
Is to become the default trusted online search destination for Australian small businesses seeking growth and ‘above average’ solutions in all things marketing.
OUR VALUES
We place the customer front and centre in our design and service.
We centre our decisions and recommendations on value not price.
We will always maintain a humanistic approach to service delivery.
We preference genuine specialists over jack of all trade generalist solutions.
We take a candidate’s first approach to job fit.
We continually strive for greater simplicity and transparency.
We exclusively promote independent small to medium specialist marketing providers.
We see average marketing as the enemy for small businesses today.
We support the open web and strengthening of local and national Australian journalism.
We promote differentiation and distinctiveness in marketing.
When businesses struggle to achieve meaningful growth , it is invariably down to the fact that something or many things are amiss with their marketing approach , strategies and tactics.
At Marketing Search we have identified what we consider to be 7 ( refer below ) of the most critical behavioural and functional practices that businesses need to focus and master, in order to drive and realise sustained growth from their marketing.
Through interacting with our simple structured practice framework of 7 growth lever modules on this site , users can readily undertake a high level self assessment and benchmark of their current practices to uncover potential roadblocks and opportunities to their growth, access additional supportive strategic insights and receive assistance in being objectively matched and connect to ‘best fit’ pre-vetted trusted third party solutions to ensure project execution and performance optimisation.
The platform and application is dynamic in its design and composition and as such will be continually modified and up-dated to better meet our business users prevailing product and service marketing needs.
The platform has been specifically designed for business owners & c-suite leaders of small to medium businesses seeking and driving initatives to significantly improve business growth.
They will be typically characterised as having primary responsibility and passion for driving growth and continuous improvement strategically and acknowledge the fact that their sustained competitive advantage increasingly rests with how well they market, communicate and deliver consistent good customer experience.
Whilst they will be technically proficient and highly knowledgable in their respective product domains, but will have generally limited in-depth strategic marketing expertise to call on internally.
They will be open and receptive towards further benchmarking and exploring objective analysis of their marketing effectiveness to uncover growth opportunities and hold a preparedness to lead changes when and where warranted.
The businesses we seek to work with and can add the greatest value to will be those that are currently experiencing minimal to flat growth and lacking a structured strategy lead approach to their marketing.
We seek to work with established businesses that are already invested in marketing with annual or projected marketing/media spends of AUD$250k p.a. or greater ( excluding staffing costs )
Micro & very small businesses ( less than 10 employees ) with marketing & media spends less than $250K p.a. excluding staff costs.
Business owners, leaders or tactically orientated marketers seeking the latest ‘how too tutorials’ and insights into marketing practice.
Business owners and leaders who are resistant to change and not readily open to considering alternate marketing approaches, provider outsourcing and/or new solutions.
