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Marketing Search | Digital Marketing Company
MARKETING SEARCH
Informing & Connecting
business for growth AND PROFIT
INTRODUCTION
At Marketing Search we enable selected SME business owners and leaders to readily and rapidly improve the growth and profitability of their business through promoting , facilitating and supporting them with a practice knowledge framework and application centred on developing better strategic marketing capabilities and practices.
With the advent of digital marketing , many small businesses and their resource poor marketers struggle to find the time the time to adequately consider, plan and set the strategies needed to ensure lasting and sustained effective marketing outcomes that align with the businesses goals.
Their activities and focus remain largely contained on the execution of multiple day to day tactics , many of which are ill considered, time consuming, without plan and consequently often misaligned with the key objectives and goals of the business , leading to time and resources being wasted and undermining credibility with their executive .
At Marketing Search we seek to re-address this current practice imbalance for businesses whilst also strenghten their tactical execution options and performance outcomes and place the marketing discipline and function to its rightful position as the key driver for business growth.
The platform has been specifically designed for business owners & c-suite leaders of small to medium businesses seeking and driving initatives to significantly improve business growth.
They will be typically characterised as having primary responsibility and passion for driving growth and continuous improvement strategically and acknowledge the fact that their sustained competitive advantage increasingly rests with how well they market, communicate and deliver consistent good customer experience.
Whilst they will be technically proficient and highly knowledgable in their respective product domains, but will have generally limited in-depth strategic marketing expertise to call on internally.
They will be open and receptive towards further benchmarking and exploring objective analysis of their marketing effectiveness to uncover growth opportunities and hold a preparedness to lead changes when and where warranted.
The businesses we seek to work with and can add the greatest value to will be those that are currently experiencing minimal to flat growth and lacking a structured strategy lead approach to their marketing.
We seek to work with established businesses that are already invested in marketing with annual or projected marketing/media spends of AUD$100Kp.a. or greater ( excluding staffing costs )
Micro & very small businesses ( less than 4 employees ) with marketing & media spends less than $100K p.a. excluding staff costs.
Business owners, leaders or tactically orientated marketers seeking the latest ‘how too tutorials’ and insights into marketing practice.
Business owners and leaders who are resistant to change and not readily open to considering alternate marketing approaches, provider outsourcing and/or new solutions.
When businesses struggle to achieve meaningful growth , it is invariably down to the fact that something or many things are amiss with their marketing approach , strategies and tactics.
At Marketing Search we have identified what we consider to be 7 ( refer below ) of the most critical behavioural and functional practices that businesses need to focus and master, in order to drive and realise sustained growth from their marketing.
Through interacting with our simple structured practice framework of 7 growth lever modules on this site , users can readily undertake a high level self assessment and benchmark of their current practices to uncover potential roadblocks and opportunities to their growth, access additional supportive strategic insights and receive assistance in being objectively matched and connect to ‘best fit’ pre-vetted trusted third party solutions to ensure project execution and performance optimisation.
The platform and application is dynamic in its design and composition and as such will be continually modified and up-dated to better meet our business users prevailing product and service marketing needs.
The advent of digitisation in business today and the pace of change has brought added complexity and challenge to marketing today, making it increasingly difficult for businesses with limited in-depth marketing expertise to stay abreast of the better practices needed to sustain a competitive advantage and grow.
In the abscence of significant and ongoing investments in talent and technologies businesses will increasingly need to realign their resources to adopting greater time efficient and effective approaches to their marketing to stay visible and competitive.
In countering these challenges many businesses will increasingly look to outsourcing and adopt fluid and virtual operating structures reliant on specialist networks to deliver non-core competencies in order to compete, keep up with best practice and respond timely to meet shifts in the market.
Business will also need to carefully consider how they best transition their internal marketing resources and skills from the tactical communications focus of the past to one that is signifcantly more centred on strategic brand management and innovation.
Finding and attracting talent with the necessary blend of technology and marketing skills and relying on traditional recruitment approaches will also prove to challenge as demand outstrips supply, leading to greater outsourcing or the need for investment in the upskilling of existing resources.
With marketing messaging in overload and new content production compounding and being distributed it will become very difficult to win the attention of your target audience organically.
What will be needed is ever-increasing clever utilisation of technologies and data, development of smart strategy and creativity and innovation in communication and engagement online and offline.
Realising that will come from partnering with specialists with in-depth expertise not partnering with jack of all trade generalists.
As competition heightens and markets continue to fragment and respond to ever-greater specialisation and personalisation
and businesses recognise the need to centre their value propositions around customer’s needs not products there has never been a more appropriate time to reevaluate their overall marketing approach than today.
In recognition of these challenges we have developed a single destination knowledge and solutions platform with a simple embedded structured growth practice framework through which business owners and leaders with limited marketing expertise can work through to realise immediate improvement in their marketing practices, reduce wastages and drive growth and profitability.
At Marketing Search we have the solutions for supporting your business transition to meet all of the aforementioned and more, so register today your business membership or call us and let’s talk through your best path forward.
Provide a one stop platform to rapid improvement in marketing practices, performance and returns on marketing & media spends.
Build your organisations internal strategic marketing competencies.
Improve your marketing effectiveness and reduce wastage and buying and consulting costs.
Enable you to readily self assess, identify opportunities and road-blocks for growth.
Enable greater confidence in your outsourcing and performance management of providers.
Assist you in developing a more efficient focus towards what matters in marketing.
Provide your business with independent objective growth advisory and provider selection and shortlisting.
Receive special members offers for marketing related products and services.
OUR MISSION
Our mission is to enable small businesses to significantly and rapidly improve their marketing effectiveness, communication, and customer experiences to successfully acquire new customers and grow at a time of great challenge and change.
OUR VISION
Is to become the default trusted online search destination for Australian small businesses seeking growth and ‘above average’ solutions in all things marketing.
OUR VALUES
We place the customer front and centre in our design and service.
We centre our decisions and recommendations on value not price.
We will always maintain a humanistic approach to service delivery.
We preference genuine specialists over jack of all trade generalist solutions.
We take a candidate’s first approach to job fit.
We continually strive for greater simplicity and transparency.
We exclusively promote independent small to medium specialist marketing providers.
We see average marketing as the enemy for small businesses today.
We support the open web and strengthening of local and national Australian journalism.
We promote differentiation and distinctiveness in marketing.
THE MARKETING SEARCH ‘MAGNIFICENT 7’
MARKETING GROWTH LEVERS
When businesses struggle to achieve meaningful growth , it is invariably down to the fact that something or many things are amiss with their marketing approach , strategies and tactics.
Recognising the increasing complexity and dynamic nature of modern marketing we have identified what we consider to be 7 ( refer below ) of the most critical behavioural and strategic functional practices that businesses need to focus and master, in order to drive and realise rapid improvement and sustained growth from their marketing.
This is facilitated primarily by business leaders referencing a pre determined practice knowledge framework of seven strategic marketing competencies businesses should master in order to drive and realise meaningful improvement and business growth.
Through our simple self assessment processes businesses can identify opportunities and potential road-blocks to their growth and if and as required be then connected rapidly and directly to proven and trusted ‘best fit’ specialist diy or outsourced solutions.
Our knowledge content and design for the most part is strategic in its orientation in nature, pareto in its selection and brevity in its design with language written for a customer audience of small to medium business owners not strategic in-depth marketers.
OUR SUPPORT SERVICES
To support our registered business members in the effective execution of better marketing practices Marketing Search provides a range of advisory and search support services within the platform both directly and in collaboration with close to 1,000 independent specialist providers from across Australia.
Do you have a agency that is under performing to expectation?Do they have the depth of expertise needed to deliver best practice? Are you dealing with a generalist jack of all trades or a specialist?
Whether your provider search needs are relatively straight forward or complex we are here to assist and delighted to help you in finding your best fit solution partner.
Drawing on a curated register of over 700 ‘best in class ‘ providers across 22 specialism disciplines and a rigorous and disciplined methodology to match-making we are extremely well placed to simplify the search process for you and in doing so also reduce the risks that are typically associated with poor selection practices.
Submit your provider needs brief and we will get back to you very shortly.
Looking for an innovative sourcing solution for identifying great talent in the hidden passive candidate market?
Our service offer is contingent non-exclusive based with no engagement cost risk and supplements your own search activities to ensure you consider the best available candidate pool.
Submit your talent needs brief and we will get back to you very shortly.
Do you have a agency that is under performing to expectation. Do they have the depth of expertise needed to deliver best practice. Are you dealing with a generalist jack of all trades or a specialist?
Whatever your outsource support need is we can help your business by readily matching and shortlisting you to your best fit providers.
Submit your provider needs brief and we will get back to you very shortly.
Struggling to achieve growth and generate enough leads or sales inquiries for your business?
It could be due to the fact that your marketing strategies, communications are amiss or you need to improve skills.
This is where marketing audits and workshops can help.
Submit your audit or workshop brief and we will get back to you very shortly.
Do you have a agency that is under performing to expectation. Do they have the depth of expertise needed to deliver best practice. Are you dealing with a generalist jack of all trades or a specialist?
Whatever your outsource support need is we can help your business by readily matching and shortlisting you to your best fit providers.
Submit your provider needs brief and we will get back to you very shortly.
REGISTER YOUR BUSINESS MEMBERSHIP
TO GET STARTED FOR FREE TODAY!
To start to access full benefits and services on this platform and enjoy a wealth of free curated content you need to:
1. Choose your membership service level option
2. Complete a business member registration.
1. Choose your membership service level option
2. Complete a business member registration.
REGISTER & RECEIVE
SPECIAL MEMBER OFFERS
At Marketing Search we like to keep you informed about both established and newly emerging Australian marketing related products and services that will support your ongoing marketing growth objectives and which we consider to deliver exceptional value.
Check out the featured companies and links below.
In addition we also communicate special service and product offers privately each month to our registered membership and supplier community, so be sure to register your business today.
Hand Written Letter Service Provider
Psychometric & Behavioural Testing Provider
Media Planning & Buying Specialist Provider
Information Technology Services Provider
Note Taking Application
E-mail Marketing Platform
Graphic-Design Software Solutions Provider
Lead Generation Service Provider
Advertising, Marketing, and Consumer Legal Services
Get in touch, email or send us your marketing needs brief and we will revert back to shortly.